BE BRANDED ApS
APSBankruptAdvertising protectionCVR 44559013Lysbrovænget 4, 8600 SilkeborgRetail sale of sporting equipment· NACE 4763Est. 2024 · 2 years old1 employeeshttps://bebranded.dk
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Overview
BE BRANDED ApS is a Danish APS based in Silkeborg, operating in the Retail sale of sporting equipment sector. Incorporated in 2024, the company has 1 employee and reported a gross profit of DKK 516.7k in its latest annual filing.
Gross profit 2024
516.7K DKK
EBITDA margin (of gross profit)
46.3 %
Net profit 2024
52.2K DKK
1 employees
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
12.8 %
WeakAmong the 30% lowest rated companies in the industry
20242024
Liquidity ratioCurrent assets ÷ Short-term debt
1.8×
AverageAround the average of companies in the same industry
20242024
Return on assets (ROA)Net profit ÷ Total assets × 100
7.2 %
StrongAmong the 40% highest rated companies in the industry
20242024
EBITDA — year on year
DKK thousandsKey figures
Annual report 2024| Gross profit | 516.7K DKK | — |
| EBITDA | 239.1K DKK | — |
| Net profit | 52.2K DKK | — |
| Total assets | 721.4K DKK | — |
| Equity | 92.2K DKK | — |
| Employees | 1 | — |
Company information
Legal name
BE BRANDED ApS
CVR number
44559013
Legal form
Anpartsselskab
NACE code
Founded
11 January 2024 · 2 years
Share capital
DKK 40,000
Employees
1 (FTE)
VAT registered
No
Audit selected
No
Last report
2024-10-31
Financial year
January – December
Signatory rights
Virksomheden tegnes af en likvidator
Company purpose
Selskabets formål er at drive virksomhed med salg af sportstøj og sportsudstyr, samt anden efter ledelsens vurdering tilknyttet virksomhed.
(no translation available)
Contact
Address
Lysbrovænget 4, 8600 Silkeborg
Phone
+45 2818 0697
Email
kristoffer@bebranded.dk
Website
https://bebranded.dk
Advertising protection
Active — opted out of marketing use
Recent events
1 entry- Event
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Financial development
In its most recent annual report (2024), BE BRANDED ApS reported a gross profit of DKK 516.7k. The bottom line showed a net profit of DKK 52.2k, and the EBITDA margin stood at 46.3%.
At the end of 2024, equity financed 12.8% of the balance sheet, and current assets covered short-term debt 1.8 times.
Financials
Gross profit
DKK thousandsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2024 |
|---|---|
| Gross profit | 517 |
| Staff expenses | -278 |
| EBITDA | 239 |
| Depreciation & amort. | -0 |
| EBIT | 239 |
| Net financials | -138 |
| Profit before tax | 101 |
| Tax | 49 |
| Net profit | 52 |
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Balance sheet
DKK thousands| Item | 2024 |
|---|---|
| Total assets | 721 |
| Equity | 92 |
| Long-term debt | 250 |
| Short-term debt | 379 |
| Total debt | 629 |
Financial ratios
5-year trendEBITDA margin (of gross profit)
46.3 %
20242024
Equity ratio
12.8 %
WeakAmong the 30% lowest rated companies in the industry
20242024
Return on equity
56.6 %
Very strongAmong the 20% highest rated companies in the industry
20242024
Net profit margin (of gross profit)
10.1 %
20242024
Asset turnover (of gross profit)
0.72×
20242024
Debt / equity
6.82×
Very weakAmong the 20% lowest rated companies in the industry
20242024
Sector performance
19 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on equity (ROE)Very strong
Among the 20% highest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Strong
Among the 40% highest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very strong
Among the 20% highest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Very strong
Among the 10% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioVery strong
Among the 20% highest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Liquidity
Current ratioAverage
Around the average of companies in the same industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioStrong
Among the 30% highest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioVery strong
Among the 20% highest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 10% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalAverage
Around the average of companies in the same industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioVery strong
Among the 10% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioWeak
Among the 30% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioWeak
Among the 30% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityVery weak
Among the 20% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityVery weak
Among the 20% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtAverage
Around the average of companies in the same industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtStrong
Among the 30% highest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageAverage
Around the average of companies in the same industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Equity to contributed capitalWeak
Among the 40% lowest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
One-year change in equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's equity.
One-year change in debtNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's debt.
Annual reports & filings
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|
Former (3)
KV Management | Management | 2024 – 2026 |
SB Management | Management | 2024 – 2024 |
HE Liquidator | Liquidator | 2026 – 2026 |
Board of directors
Non-executive oversightNo data on file.
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2025 | |
| Company | 33.33–49.99% | 33.33–49.99% | 2024 | |
| Company | 100% | 100% | 2024 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Company hierarchy
Stofcito Holding ApS
BE BRANDED ApS Board network connections
Board members of BE BRANDED ApS also hold positions in 26 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Henrik Ejlersen | Liquidator | 25 companiesMany roles |
| Sylvester Brøgger Houmann | Management | 1 company |
Frequently asked questions
What is the CVR number of BE BRANDED ApS?
BE BRANDED ApS is registered with CVR / Virk under CVR 44559013.
What is the gross profit of BE BRANDED ApS?
BE BRANDED ApS reported a gross profit of DKK 516.7k in 2024.
How many employees does BE BRANDED ApS have?
BE BRANDED ApS employs 1 people as of the latest annual report.
Where is BE BRANDED ApS headquartered?
BE BRANDED ApS's registered address is Lysbrovænget 4.