MC Performance ApS

APSActive

CVR 44808390Helsinkigade 29, 2150 NordhavnActivities of advertising agencies· NACE 7311Est. 2024 · 2 years old2 employees

Overview

MC Performance ApS is a Danish APS based in Nordhavn, operating in the Activities of advertising agencies sector. Incorporated in 2024, the company has 2 employees and reported a gross profit of DKK 992.2k in its latest annual filing.

Gross profit 2025

992.2K DKK

+199% vs 2024

EBITDA margin (of gross profit)

33.6 %

+913% vs 2024

Net profit 2025

250.1K DKK

+875% vs 2024

Key ratios

See full ratios →

69.1 %

Strong

Among the 40% highest rated companies in the industry

20242025

3.2×

Strong

Among the 40% highest rated companies in the industry

20242025

56.1 %

Very strong

Among the 10% highest rated companies in the industry

20242025

EBITDA — year on year

DKK thousands

Key figures

Annual report 2025

Gross profit	992.2K DKK	+199%
EBITDA	333K DKK	+913%
Net profit	250.1K DKK	+875%
Total assets	445.5K DKK	+93%
Equity	307.7K DKK	+369%
Employees	2	—

Contact

Address

Helsinkigade 29, 2150 Nordhavn

Phone

+45 2825 2184

sammy@mcmarketing.dk

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Financial development

In its most recent annual report (2025), MC Performance ApS reported a gross profit of DKK 992.2k, an increase of 199% on the year before. The figures on this page draw on 2 annual filings covering 2024 to 2025. The bottom line showed a net profit of DKK 250.1k, and the EBITDA margin stood at 33.6%.

At the end of 2025, equity financed 69.1% of the balance sheet, and current assets covered short-term debt 3.2 times.

Financials

Gross profit

DKK thousands

EBITDA

DKK thousands

Income statement

DKK thousands

Item	2025	2024
Gross profit	992	332
Staff expenses	-659	-299
EBITDA	333	33
Depreciation & amort.	-0	-0
EBIT	333	33
Net financials	-1	0
Profit before tax	332	33
Tax	82	7
Net profit	250	26

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Balance sheet

DKK thousands

Item	2025	2024
Total assets	446	231
Equity	308	66
Long-term debt	0	0
Short-term debt	138	165
Total debt	138	165

Financial ratios

5-year trend

EBITDA margin (of gross profit)

33.6 %

20242025

Equity ratio

69.1 %

Strong

Among the 40% highest rated companies in the industry

20242025

Return on equity

81.3 %

Very strong

Among the 20% highest rated companies in the industry

20242025

Net profit margin (of gross profit)

25.2 %

20242025

Asset turnover (of gross profit)

2.23×

20242025

Debt / equity

0.45×

Average

Around the average of companies in the same industry

20242025

Sector performance

23 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Return on equity (ROE)Very strong

Among the 20% highest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Very strong

Among the 10% highest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Very strong

Among the 20% highest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Very strong

Among the 10% highest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioStrong

Among the 30% highest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Gross marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Liquidity

Current ratioStrong

Among the 40% highest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioStrong

Among the 40% highest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioAverage

Around the average of companies in the same industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityAverage

Around the average of companies in the same industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalVery strong

Among the 10% highest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioStrong

Among the 30% highest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioStrong

Among the 40% highest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioStrong

Among the 40% highest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityAverage

Around the average of companies in the same industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityAverage

Around the average of companies in the same industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtVery strong

Among the 20% highest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtVery strong

Among the 10% highest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageVery strong

Among the 20% highest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtStrong

Among the 40% highest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginVery strong

Among the 10% highest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Equity to contributed capitalAverage

Around the average of companies in the same industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityVery strong

Among the 10% highest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtStrong

Among the 30% highest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Asset turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2025
Filed via CVR / Virk · Period 2025-01-01 – 2025-12-31
View PDF
Annual report 2024
Filed via CVR / Virk · Period 2024-05-03 – 2024-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since
Current (1)
SN Sammy Neil Stanley McKenna Management	Management	2024

Board of directors

Non-executive oversight

No data on file.

Shareholders

Active legal owners

Shareholder	Type	Ownership	Votes	Registered
MC Money ApS	Company	100%	100%	2024
SAMAWEGO ApS	Company	100%	100%	2024
Sammy Neil Stanley McKenna	Individual	100%	100%	2024

Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.

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Related companies

Company hierarchy

MC Money ApS100%

SAMAWEGO ApS100%

MC Performance ApS (this company)

Board network connections

Board members of MC Performance ApS also hold positions in 2 other companies.

Person	Role here	Other companies
Sammy Neil Stanley McKenna	Management	2 companies

Frequently asked questions

What is the CVR number of MC Performance ApS?

MC Performance ApS is registered with CVR / Virk under CVR 44808390.

What is the gross profit of MC Performance ApS?

MC Performance ApS reported a gross profit of DKK 992.2k in 2025.

How many employees does MC Performance ApS have?

MC Performance ApS employs 2 people as of the latest annual report.

Where is MC Performance ApS headquartered?

MC Performance ApS's registered address is Helsinkigade 29, st..