Plain Insurance ApS
APSActiveCVR 44929546Grumstolsvej 66, 8270 HøjbjergActivities of insurance agents and brokers· NACE 6622Est. 2024 · 2 years old— employeeshttps://plain.insurance/da
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Overview
Plain Insurance ApS is a Danish APS based in Højbjerg, operating in the Activities of insurance agents and brokers sector. Incorporated in 2024, the company reported a gross profit of -DKK 17.5k in its latest annual filing.
Gross profit 2025
-17.5K DKK
EBITDA margin (of gross profit)
100.0 %
Net profit 2025
-17.4K DKK
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
17.5 %
Very weakAmong the 20% lowest rated companies in the industry
20252025
Liquidity ratioCurrent assets ÷ Short-term debt
1.2×
WeakAmong the 40% lowest rated companies in the industry
20252025
Return on assets (ROA)Net profit ÷ Total assets × 100
-13.5 %
Very weakAmong the 20% lowest rated companies in the industry
20252025
EBITDA — year on year
DKK thousandsKey figures
Annual report 2025| Gross profit | -17.5K DKK | — |
| EBITDA | -17.5K DKK | — |
| Net profit | -17.4K DKK | — |
| Total assets | 128.9K DKK | — |
| Equity | 22.6K DKK | — |
| Employees | — | — |
Company information
Legal name
Plain Insurance ApS
CVR number
44929546
Legal form
Anpartsselskab
NACE code
Founded
28 June 2024 · 2 years
Share capital
DKK 40,000
Employees
—
VAT registered
No
Audit selected
Yes
Last report
2025-12-31
Financial year
January – December
Signatory rights
Selskabet tegnes af en direktion.
Company purpose
Selskabets formål er formidling af erhvervsforsikringer og hermed beslægtet virksomhed.
(no translation available)
Contact
Address
Grumstolsvej 66, 8270 Højbjerg
Website
https://plain.insurance/da
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Financial development
In its most recent annual report (2025), Plain Insurance ApS reported a gross profit of -DKK 17.5k. The bottom line showed a net loss of DKK 17.4k.
At the end of 2025, equity financed 17.5% of the balance sheet, and current assets covered short-term debt 1.2 times.
Financials
Gross profit
DKK thousandsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2025 |
|---|---|
| Gross profit | -17 |
| Staff expenses | -0 |
| EBITDA | -17 |
| Depreciation & amort. | -0 |
| EBIT | -17 |
| Net financials | 0 |
| Profit before tax | -17 |
| Tax | -0 |
| Net profit | -17 |
Balance sheet
DKK thousands| Item | 2025 |
|---|---|
| Total assets | 129 |
| Equity | 23 |
| Long-term debt | 0 |
| Short-term debt | 106 |
| Total debt | 106 |
Financial ratios
5-year trendEBITDA margin (of gross profit)
<−999 %
20252025
Equity ratio
17.5 %
Very weakAmong the 20% lowest rated companies in the industry
20252025
Return on equity
-77.0 %
Very weakAmong the 10% lowest rated companies in the industry
20252025
Net profit margin (of gross profit)
<−999 %
20252025
Asset turnover (of gross profit)
-0.14×
20252025
Debt / equity
4.70×
Very weakAmong the 10% lowest rated companies in the industry
20252025
Sector performance
17 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on equity (ROE)Very weak
Among the 10% lowest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Very weak
Among the 20% lowest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very weak
Among the 10% lowest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Very weak
Among the 10% lowest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Capacity ratioNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioWeak
Among the 40% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioWeak
Among the 40% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioAverage
Around the average of companies in the same industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 10% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalVery strong
Among the 10% highest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioVery strong
Among the 20% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioVery weak
Among the 20% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioVery weak
Among the 20% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityVery weak
Among the 10% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityVery weak
Among the 10% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtWeak
Among the 30% lowest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtAverage
Around the average of companies in the same industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Equity to contributed capitalVery weak
Among the 20% lowest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
One-year change in equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's equity.
One-year change in debtNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's debt.
Annual reports & filings
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
PD Management | Management | 2026 |
Former (1)
DB Management | Management | 2024 – 2026 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|
Former (1)
CS Chairman | Chairman | 2024 – 2025 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2026 | |
| Company | 100% | 100% | 2024 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
Related companies
Company hierarchy
Obel og Obel ApS
Plain Insurance ApS Board network connections
Board members of Plain Insurance ApS also hold positions in 11 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Peter Duffy Obel | Management | 4 companies |
| Daniel Borup Jakobsen | Management | 4 companies |
| Christian Sagild | Chairman | 3 companies |
Frequently asked questions
What is the CVR number of Plain Insurance ApS?
Plain Insurance ApS is registered with CVR / Virk under CVR 44929546.
What is the gross profit of Plain Insurance ApS?
Plain Insurance ApS reported a gross profit of -DKK 17.5k in 2025.
Where is Plain Insurance ApS headquartered?
Plain Insurance ApS's registered address is Grumstolsvej 66.