Heirol Oy
OYActiveY-tunnus 0848183-0Linnankatu 3 A, 20100 TurkuWholesale of china and glassware and cleaning materials· NACE 4644Est. 1991 · 35 years old3,112 employeeshttps://www.heirol.fi
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Overview
Heirol Oy is a Finnish OY based in Turku, operating in the Wholesale of china and glassware and cleaning materials sector. Incorporated in 1991, the company has 3,112 employees and reported revenue of €4.0m in its latest annual filing.
Revenue 2025
4M EUR
+9% vs 2024
EBITDA margin
15.1 %
+104% vs 2024
Net profit 2025
0.4M EUR
+150% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
-5.8 %
Very weakAmong the 20% lowest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
1.9×
AverageAround the average of companies in the same industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
19.6 %
Very strongAmong the 20% highest rated companies in the industry
20212025
EBITDA — year on year
EUR thousandsKey figures
Annual report 2025| Revenue | 4M EUR | +9% |
| EBITDA | 0.6M EUR | +104% |
| Net profit | 0.4M EUR | +150% |
| Total assets | 2.2M EUR | +6% |
| Equity | -0.1M EUR | +77% |
| Employees | 3,112 | — |
Company information
Legal name
Heirol Oy
Y-tunnus number
0848183-0
Legal form
Osakeyhtiö
NACE code
Founded
3 July 1991 · 35 years
Share capital
EUR 8,830
Employees
3,112 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Hallituksen puheenjohtaja ja toimitusjohtaja kumpikin yksin ja hallituksen jäsenet kaksi yhdessä
Company purpose
Yhtiön toimialana on harjoittaa taloustavaroiden, kuten astioiden ja muiden keittiövälineiden sekä elintarvikkeiden, kulutustavaroiden ja lahjatavaroiden maahantuontia ja tukkumyyntiä sekä vientiä ja kaikenlaista agentuuritoimintaa. Yhtiö voi myös omistaa ja hallita kiinteää omaisuutta ja arvopapereita sekä käydä niillä kauppaa.
(no translation available)
Contact
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Financial development
In its most recent annual report (2025), Heirol Oy reported revenue of €4.0m, an increase of 9% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of €434.3k, and the EBITDA margin stood at 15.1%.
At the end of 2025, current assets covered short-term debt 1.9 times.
Financials
Revenue
EUR thousandsEBITDA
EUR thousandsIncome statement
EUR thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 3,961 | 3,648 | 3,088 | 3,017 | 3,602 |
| Staff expenses | -337 | -266 | -293 | -408 | -423 |
| EBITDA | 598 | 292 | 136 | -230 | 147 |
| Depreciation & amort. | -16 | -28 | -27 | -33 | -31 |
| EBIT | 581 | 264 | 109 | -264 | 116 |
| Net financials | -71 | -91 | -88 | -58 | -68 |
| Profit before tax | 434 | 174 | 21 | -322 | 47 |
| Tax | -0 | -0 | -0 | -0 | -0 |
| Net profit | 434 | 174 | 21 | -322 | 47 |
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Balance sheet
EUR thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 2,211 | 2,083 | 1,886 | 2,045 | 2,201 |
| Equity | -129 | -564 | -737 | 62 | 254 |
| Long-term debt | 1,210 | 1,439 | 1,453 | 731 | 550 |
| Short-term debt | 1,130 | 1,208 | 117,014 | 1,252 | 1,398 |
| Total debt | 2,340 | 2,647 | 2,623 | 1,983 | 1,948 |
Financial ratios
5-year trendEBITDA margin
15.1 %
20212025
Equity ratio
-5.8 %
Very weakAmong the 20% lowest rated companies in the industry
20212025
Return on equity
—
20212025
Net profit margin
11.0 %
Very strongAmong the 20% highest rated companies in the industry
20212025
Asset turnover
1.79×
AverageAround the average of companies in the same industry
20212025
Debt / equity
—
20212025
Sector performance
22 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginAverage
Around the average of companies in the same industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginVery strong
Among the 20% highest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginVery strong
Among the 20% highest rated companies in the industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on assets (ROA)Very strong
Among the 20% highest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Basic earning power (BEP)Very strong
Among the 20% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioVery strong
Among the 20% highest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Return on equity (ROE)Not rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on net assets (RONA)Not rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Liquidity
Current ratioAverage
Around the average of companies in the same industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioAverage
Around the average of companies in the same industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioAverage
Around the average of companies in the same industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Fixed assets to long-term capitalAverage
Around the average of companies in the same industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioStrong
Among the 40% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Current assets to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Debt & solvency
Solidity ratioVery weak
Among the 20% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioVery weak
Among the 20% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Income to debtStrong
Among the 40% highest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtAverage
Around the average of companies in the same industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageAverage
Around the average of companies in the same industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtWeak
Among the 30% lowest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery strong
Among the 20% highest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Debt to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Efficiency & development
Asset turnoverAverage
Around the average of companies in the same industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverStrong
Among the 40% highest rated companies in the industry
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Equity to contributed capitalVery weak
Among the 10% lowest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in debtStrong
Among the 40% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
One-year change in equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's equity.
Annual reports & filings
- Annual report 2025Filed via PRH / YTJ · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via PRH / YTJ · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via PRH / YTJ · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via PRH / YTJ · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via PRH / YTJ · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (4) | ||
RJ Chief Executive Officer | Chief Executive Officer | 1997 |
HJ Deputy Member | Deputy Member | 2002 |
SM Deputy auditor | Deputy auditor | 2026 |
RK | Audit | 1997 |
Former (1)
KE Deputy auditor | Deputy auditor | 1997 – 2026 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
RJ Board of Directors | Board of Directors | 2002 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2023 |
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Company hierarchy
Dekomo Oy
Heirol Oy Board network connections
Board members of Heirol Oy also hold positions in 209 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Reijo Kalevi Lehtimäki | Audit | 191 companiesMany roles |
| Kauko Esko Ilmari Lehtonen | Deputy auditor | 14 companiesMany roles |
| Rolf Juhani Moborg | Chief Executive Officer | 3 companies |
| Heimo Juhani Lehtonen | Deputy Member | 1 company |
Frequently asked questions
What is the Y-tunnus number of Heirol Oy?
Heirol Oy is registered with PRH / YTJ under Y-tunnus 0848183-0.
What is the revenue of Heirol Oy?
Heirol Oy reported revenue of €4.0m in 2025.
How many employees does Heirol Oy have?
Heirol Oy employs 3112 people as of the latest annual report.
Who is the CEO of Heirol Oy?
Rolf Juhani Moborg is the CEO of Heirol Oy, in role since 1997.
Where is Heirol Oy headquartered?
Heirol Oy's registered address is Linnankatu 3 A.