Pssst AS
ASActiveOrg 832164232Kikutveien 10, 3121 NøtterøyActivities of advertising agencies· NACE 7311Est. 2023 · 3 years old1-4 employees
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Overview
Pssst AS is a Norwegian AS based in Nøtterøy, operating in the Activities of advertising agencies sector. Incorporated in 2023, the company reported revenue of NOK 540.0k in its latest annual filing.
Revenue 2025
540K NOK
+35% vs 2024
EBITDA margin
21.4 %
−14% vs 2024
Net profit 2025
131.4K NOK
+27% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
85.7 %
StrongAmong the 30% highest rated companies in the industry
20232025
Liquidity ratioCurrent assets ÷ Short-term debt
3.9×
StrongAmong the 30% highest rated companies in the industry
20232025
Return on assets (ROA)Net profit ÷ Total assets × 100
32.2 %
Very strongAmong the 20% highest rated companies in the industry
20232025
EBITDA — year on year
NOK thousandsKey figures
Annual report 2025| Revenue | 540K NOK | +35% |
| EBITDA | 115.3K NOK | -14% |
| Net profit | 131.4K NOK | +27% |
| Total assets | 408.2K NOK | +29% |
| Equity | 349.9K NOK | +60% |
| Employees | — | — |
Company information
Legal name
PSSST AS
Org number
832164232
Legal form
Aksjeselskap
NACE code
Founded
15 September 2023 · 3 years
Share capital
NOK 100,000
Employees
1-4
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Styrets leder alene. Daglig leder alene.
Company purpose
Tekstforfattervirksomhet, kommunikasjonsrådgivning og reklamebyråvirksomhet samt alt som står i forbindelse med dette
(no translation available)
Address
Kikutveien 10, 3121 Nøtterøy
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Financial development
In its most recent annual report (2025), Pssst AS reported revenue of NOK 540.0k, an increase of 35% on the year before. The figures on this page draw on 3 annual filings covering 2023 to 2025. The bottom line showed a net profit of NOK 131.4k, and the EBITDA margin stood at 21.4%.
At the end of 2025, equity financed 85.7% of the balance sheet, and current assets covered short-term debt 3.9 times.
Financials
Revenue
NOK thousandsEBITDA
NOK thousandsIncome statement
NOK thousands| Item | 2025 | 2024 | 2023 |
|---|---|---|---|
| Revenue | 540 | 401 | 227 |
| Staff expenses | -380 | -224 | -77 |
| EBITDA | 115 | 135 | 27 |
| Depreciation & amort. | -0 | -0 | -3 |
| EBIT | 115 | 135 | 24 |
| Net financials | 53 | 1 | 0 |
| Profit before tax | 169 | 135 | 24 |
| Tax | 37 | 32 | 4 |
| Net profit | 131 | 104 | 20 |
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Balance sheet
NOK thousands| Item | 2025 | 2024 | 2023 |
|---|---|---|---|
| Total assets | 408 | 317 | 213 |
| Equity | 350 | 218 | 115 |
| Long-term debt | 7 | 3 | 2 |
| Short-term debt | 51 | 96 | 96 |
| Total debt | 58 | 99 | 98 |
Financial ratios
5-year trendEBITDA margin
21.4 %
20232025
Equity ratio
85.7 %
StrongAmong the 30% highest rated companies in the industry
20232025
Return on equity
37.6 %
StrongAmong the 40% highest rated companies in the industry
20232025
Net profit margin
24.3 %
StrongAmong the 40% highest rated companies in the industry
20232025
Asset turnover
1.32×
StrongAmong the 40% highest rated companies in the industry
20232025
Debt / equity
0.17×
StrongAmong the 30% highest rated companies in the industry
20232025
Sector performance
26 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginWeak
Among the 40% lowest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginStrong
Among the 40% highest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginStrong
Among the 40% highest rated companies in the industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Strong
Among the 40% highest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Very strong
Among the 20% highest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Strong
Among the 40% highest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Strong
Among the 30% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioStrong
Among the 30% highest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioStrong
Among the 30% highest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioStrong
Among the 30% highest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioStrong
Among the 30% highest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery strong
Among the 20% highest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalWeak
Among the 40% lowest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioWeak
Among the 40% lowest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioStrong
Among the 30% highest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioStrong
Among the 30% highest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityStrong
Among the 30% highest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityStrong
Among the 40% highest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery strong
Among the 20% highest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery strong
Among the 10% highest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest rate on debtVery strong
Among the 10% highest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery strong
Among the 20% highest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Interest coverageNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The ability to pay the interest on the company's debt out of its earnings.
Efficiency & development
Asset turnoverStrong
Among the 40% highest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Equity to contributed capitalAverage
Around the average of companies in the same industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery strong
Among the 20% highest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtVery strong
Among the 20% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Annual reports & filings
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
HB Chief Executive Officer | Chief Executive Officer | 2023 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
HB Chairman | Chairman | 2023 |
Shareholders
Active legal ownersNo shareholder data available.
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Company hierarchy
Pssst AS 
Norwaii ASBoard network connections
Board members of Pssst AS also hold positions in 3 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Henrik Bydal | Chief Executive Officer | 3 companies |
Frequently asked questions
What is the Org number of Pssst AS?
Pssst AS is registered with Brønnøysundsregistrene under Org 832164232.
What is the revenue of Pssst AS?
Pssst AS reported revenue of NOK 540.0k in 2025.
Who is the CEO of Pssst AS?
Henrik Bydal is the CEO of Pssst AS.
Who is the chairman of Pssst AS?
Henrik Bydal chairs the board of Pssst AS.
Where is Pssst AS headquartered?
Pssst AS's registered address is Kikutveien 10.