Normal Norge AS

ASActive

Org 917019738Barstølveien 30, 4636 Kristiansand SRetail sale of cosmetic and toilet articles· NACE 4775Est. 2016 · 10 years old2,869 employees

Overview

Normal Norge AS is a Norwegian AS based in Kristiansand S, operating in the Retail sale of cosmetic and toilet articles sector. Incorporated in 2016, the company has 2,869 employees and reported revenue of NOK 4.8bn in its latest annual filing.

Revenue 2025

4.8B NOK

+17% vs 2024

EBITDA margin

11.2 %

+18% vs 2024

Net profit 2025

0.3B NOK

+21% vs 2024

Key ratios

See full ratios →

31.7 %

Average

Around the average of companies in the same industry

20212025

1.1×

Weak

Among the 30% lowest rated companies in the industry

20212025

27.9 %

Very strong

Among the 10% highest rated companies in the industry

20212025

EBITDA — year on year

NOK millions

Key figures

Annual report 2025

Revenue	4.8B NOK	+17%
EBITDA	0.5B NOK	+18%
Net profit	0.3B NOK	+21%
Total assets	1.2B NOK	+19%
Equity	0.4B NOK	+10%
Employees	2,869	—

Financial development

In its most recent annual report (2025), Normal Norge AS reported revenue of NOK 4.8bn, an increase of 17% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of NOK 334.4m, and the EBITDA margin stood at 11.2%.

At the end of 2025, equity financed 31.7% of the balance sheet, and current assets covered short-term debt 1.1 times.

Financials

Revenue

NOK millions

EBITDA

NOK millions

Income statement

NOK thousands

Item	2025	2024	2023	2022	2021
Revenue	4,794,611	4,084,129	3,252,612	2,441,776	1,814,669
Staff expenses	-558,272	-481,796	-366,666	-280,827	-194,081
EBITDA	538,981	457,395	417,402	395,498	253,418
Depreciation & amort.	-108,227	-93,879	-71,226	-57,460	-49,662
EBIT	430,754	363,516	346,176	338,038	203,756
Net financials	-2,021	-8,148	-2,116	-501	-1,755
Profit before tax	428,733	355,368	344,061	337,537	202,001
Tax	94,330	78,259	75,693	74,270	44,440
Net profit	334,402	277,108	268,367	263,267	157,561

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Balance sheet

NOK thousands

Item	2025	2024	2023	2022	2021
Total assets	1,199,059	1,006,526	822,161	626,845	564,985
Equity	380,000	345,597	218,489	50,122	161,855
Long-term debt	0	1,863	4,507	5,520	6,452
Short-term debt	819,059	659,065	599,165	571,203	396,677
Total debt	819,059	660,928	603,672	576,723	403,130

Financial ratios

5-year trend

EBITDA margin

11.2 %

20212025

Equity ratio

31.7 %

Average

Around the average of companies in the same industry

20212025

Return on equity

88.0 %

Very strong

Among the 10% highest rated companies in the industry

20212025

Net profit margin

7.0 %

Strong

Among the 30% highest rated companies in the industry

20212025

Asset turnover

4.00×

Very strong

Among the 20% highest rated companies in the industry

20212025

Debt / equity

2.16×

Weak

Among the 40% lowest rated companies in the industry

20212025

Sector performance

28 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Gross marginWeak

Among the 40% lowest rated companies in the industry

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginStrong

Among the 30% highest rated companies in the industry

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginStrong

Among the 30% highest rated companies in the industry

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Return on equity (ROE)Very strong

Among the 10% highest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Very strong

Among the 10% highest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Very strong

Among the 10% highest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Very strong

Among the 10% highest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioVery strong

Among the 20% highest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Liquidity

Current ratioWeak

Among the 30% lowest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioVery weak

Among the 20% lowest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioWeak

Among the 30% lowest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityWeak

Among the 40% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalWeak

Among the 30% lowest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioVery strong

Among the 20% highest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioAverage

Around the average of companies in the same industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioAverage

Around the average of companies in the same industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityWeak

Among the 40% lowest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityWeak

Among the 40% lowest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtVery strong

Among the 20% highest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtVery strong

Among the 20% highest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageVery strong

Among the 20% highest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtAverage

Around the average of companies in the same industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginVery strong

Among the 10% highest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Asset turnoverVery strong

Among the 20% highest rated companies in the industry

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverAverage

Around the average of companies in the same industry

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Equity to contributed capitalVery strong

Among the 20% highest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityStrong

Among the 40% highest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtWeak

Among the 30% lowest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Annual reports & filings

Annual report 2025
Filed via Brønnøysundsregistrene · Period 2024-08-01 – 2025-07-31
View PDF
Annual report 2024
Filed via Brønnøysundsregistrene · Period 2023-08-01 – 2024-07-31
View PDF
Annual report 2023
Filed via Brønnøysundsregistrene · Period 2022-08-01 – 2023-07-31
View PDF
Annual report 2022
Filed via Brønnøysundsregistrene · Period 2021-08-01 – 2022-07-31
View PDF
Annual report 2021
Filed via Brønnøysundsregistrene · Period 2020-08-01 – 2021-07-31
View PDF

People & ownership

Management

Actively employed in the business

No data on file.

Board of directors

Non-executive oversight

No data on file.

Shareholders

Active legal owners

No shareholder data available.

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Related companies

Company hierarchy

No registered parent or subsidiaries

Frequently asked questions

What is the Org number of Normal Norge AS?

Normal Norge AS is registered with Brønnøysundsregistrene under Org 917019738.

What is the revenue of Normal Norge AS?

Normal Norge AS reported revenue of NOK 4.8bn in 2025.

How many employees does Normal Norge AS have?

Normal Norge AS employs 2869 people as of the latest annual report.

Where is Normal Norge AS headquartered?

Normal Norge AS's registered address is Barstølveien 30.