Pure Focus AS
ASDissolvedOrg 919976586Hendnesveien 99, 6533 AverøyComputer programming activities· NACE 6210Est. 2017 · 8 years old0 employees
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Overview
Pure Focus AS is a Norwegian AS based in Averøy, operating in the Computer programming activities sector. Incorporated in 2017, the company has 0 employees and reported revenue of NOK 0 in its latest annual filing.
Revenue 2024
0K NOK
EBITDA margin
—
Net profit 2024
-2.2K NOK
-6% vs 2023
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
100.0 %
Very strongAmong the 20% highest rated companies in the industry
20202024
Liquidity ratioCurrent assets ÷ Short-term debt
0.0×
20202024
Return on assets (ROA)Net profit ÷ Total assets × 100
-6.1 %
WeakAmong the 40% lowest rated companies in the industry
20202024
EBITDA — year on year
NOKKey figures
Annual report 2024| Revenue | 0K NOK | — |
| EBITDA | -2.2K NOK | -6% |
| Net profit | -2.2K NOK | -6% |
| Total assets | 35.5K NOK | -6% |
| Equity | 35.5K NOK | -6% |
| Employees | 0 | — |
Company information
Legal name
PURE FOCUS AS
Org number
919976586
Legal form
Aksjeselskap
NACE code
Founded
18 October 2017 · 8 years
Share capital
NOK 30,000
Employees
0 (FTE)
VAT registered
No
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Styrets medlemmer hver for seg.
Company purpose
Konsulentvirksomhet, implementering og revisjon av kvalitetssystemer, system- og teknologiutvikling som støttefunksjon for nærstående selskaper såvel som ekstern eksponering.
(no translation available)
Address
Hendnesveien 99, 6533 Averøy
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Financial development
In its most recent annual report (2024), Pure Focus AS reported revenue of NOK 0. The figures on this page draw on 5 annual filings covering 2020 to 2024. The bottom line showed a net loss of NOK 2.2k.
At the end of 2024, equity financed 100% of the balance sheet.
Financials
Revenue
NOKEBITDA
NOKIncome statement
NOK thousands| Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Revenue | 0 | 0 | 0 | 0 | 0 |
| Staff expenses | -0 | -0 | -0 | -0 | -0 |
| EBITDA | -2 | -2 | -2 | -8 | -7 |
| Depreciation & amort. | -0 | -0 | -0 | -0 | -0 |
| EBIT | -2 | -2 | -2 | -8 | -7 |
| Net financials | 0 | 0 | 0 | 0 | 0 |
| Profit before tax | -2 | -2 | -2 | -8 | -7 |
| Tax | -0 | -0 | -0 | 1 | -2 |
| Net profit | -2 | -2 | -2 | -9 | -6 |
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Balance sheet
NOK thousands| Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Total assets | 36 | 38 | 40 | 47 | 56 |
| Equity | 36 | 38 | 40 | 42 | 50 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 0 | 0 | 0 | 5 | 5 |
| Total debt | 0 | 0 | 0 | 5 | 5 |
Financial ratios
5-year trendEBITDA margin
<−999 %
20202024
Equity ratio
100.0 %
Very strongAmong the 20% highest rated companies in the industry
20202024
Return on equity
-6.1 %
WeakAmong the 40% lowest rated companies in the industry
20202024
Net profit margin
<−999 %
20202024
Asset turnover
0.00×
Very weakAmong the 10% lowest rated companies in the industry
20202024
Debt / equity
0.00×
20202024
Sector performance
13 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on equity (ROE)Weak
Among the 40% lowest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Weak
Among the 40% lowest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Weak
Among the 40% lowest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Weak
Among the 40% lowest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioVery weak
Among the 10% lowest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Liquidity
Current assets to equityStrong
Among the 40% highest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalVery strong
Among the 10% highest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioAverage
Around the average of companies in the same industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Current ratioNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Debt & solvency
Solidity ratioVery strong
Among the 20% highest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Liabilities to equityVery strong
Among the 10% highest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Debt ratioNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Income to debtNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverVery weak
Among the 10% lowest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Equity to contributed capitalAverage
Around the average of companies in the same industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityWeak
Among the 40% lowest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
One-year change in debtNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's debt.
Annual reports & filings
- Annual report 2024Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Brønnøysundsregistrene · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Brønnøysundsregistrene · Period 2020-01-01 – 2020-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|
Former (1)
ØR Chief Executive Officer | Chief Executive Officer | 2017 – 2025 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
AH Board of Directors | Board of Directors | 2025 |
BF Board of Directors | Board of Directors | 2025 |
HK Chairman | Chairman | 2025 |
Former (4)
EA Chairman | Chairman | 2017 – 2024 |
HJ Board of Directors | Board of Directors | 2024 – 2025 |
GB Chairman | Chairman | 2024 – 2025 |
ØR Board of Directors | Board of Directors | 2017 – 2024 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 66.6% | 66.6% | 2020 | |
| Company | 33.4% | 33.4% | 2020 |
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Related companies
Company hierarchy
Pure Norwegian Seafood As
Pure Focus AS Board network connections
Board members of Pure Focus AS also hold positions in 113 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Helge Kvalvik | Chairman | 28 companiesMany roles |
| Anders Hagestande | Board of Directors | 27 companiesMany roles |
| Berit Fossan | Board of Directors | 16 companiesMany roles |
| Grunde Bruland | Chairman | 13 companiesMany roles |
| Håvard Johannes Grøntvedt | Board of Directors | 12 companiesMany roles |
| Eldar Arne Henden | Chairman | 9 companiesMany roles |
| Øyvind Rangøy | Chief Executive Officer | 8 companiesMany roles |
Frequently asked questions
What is the Org number of Pure Focus AS?
Pure Focus AS is registered with Brønnøysundsregistrene under Org 919976586.
Who is the chairman of Pure Focus AS?
Helge Kvalvik chairs the board of Pure Focus AS, in role since 2025.
Where is Pure Focus AS headquartered?
Pure Focus AS's registered address is Hendnesveien 99.