Brand Equitor AS
ASActiveOrg 920331963Kalvehagsveien 4B, 4580 LyngdalBusiness and other management consultancy activities· NACE 7020Est. 2018 · 8 years old0 employees
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Overview
Brand Equitor AS is a Norwegian AS based in Lyngdal, operating in the Business and other management consultancy activities sector. Incorporated in 2018, the company has 0 employees and reported revenue of NOK 336.6k in its latest annual filing.
Revenue 2025
336.6K NOK
−46% vs 2024
EBITDA margin
59.2 %
+30% vs 2024
Net profit 2025
88.2K NOK
+109% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
-84.6 %
Very weakAmong the 10% lowest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
0.7×
Very weakAmong the 20% lowest rated companies in the industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
13.2 %
StrongAmong the 40% highest rated companies in the industry
20212025
EBITDA — year on year
NOK thousandsKey figures
Annual report 2025| Revenue | 336.6K NOK | -46% |
| EBITDA | 199.2K NOK | +30% |
| Net profit | 88.2K NOK | +109% |
| Total assets | 668.9K NOK | -14% |
| Equity | -566K NOK | +13% |
| Employees | 0 | — |
Company information
Legal name
BRAND EQUITOR AS
Org number
920331963
Legal form
Aksjeselskap
NACE code
Founded
23 January 2018 · 8 years
Share capital
NOK 30,000
Employees
0 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Karl erik lohr
Company purpose
Salg av varer og tjenester innenfor merkevare- og bedriftsrådgivning, gründerveiledning, prosjektledelse, styredeltakelse, foredragsvirksomhet, konsulenttjenester, management-for-hire, samt investering i andre selskaper, eiendom, kjøp, utleie og salg av fast eiendom og investering i aksjer og andre verdipapirer og annet som naturlig faller sammen med dette.
(no translation available)
Address
Kalvehagsveien 4B, 4580 Lyngdal
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Financial development
In its most recent annual report (2025), Brand Equitor AS reported revenue of NOK 336.6k, a decrease of 46% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of NOK 88.2k, and the EBITDA margin stood at 59.2%.
At the end of 2025, current assets covered short-term debt 0.7 times.
Financials
Revenue
NOK thousandsEBITDA
NOK thousandsIncome statement
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 337 | 619 | 967 | 1,286 | 1,215 |
| Staff expenses | -50 | -176 | -16 | -249 | -672 |
| EBITDA | 199 | 154 | 1 | 298 | 235 |
| Depreciation & amort. | -0 | -0 | -0 | -0 | -0 |
| EBIT | 199 | 154 | 1 | 298 | 235 |
| Net financials | -86 | -1,151 | -62 | -102 | -102 |
| Profit before tax | 113 | -998 | -61 | 195 | 133 |
| Tax | 25 | 18 | -13 | 68 | 52 |
| Net profit | 88 | -1,016 | -48 | 127 | 81 |
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Balance sheet
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 669 | 782 | 1,833 | 2,058 | 728 |
| Equity | -566 | -654 | 362 | 410 | 283 |
| Long-term debt | 929 | 957 | 1,000 | 1,000 | 0 |
| Short-term debt | 306 | 480 | 471 | 648 | 445 |
| Total debt | 1,235 | 1,436 | 1,471 | 1,648 | 445 |
Financial ratios
5-year trendEBITDA margin
59.2 %
20212025
Equity ratio
-84.6 %
Very weakAmong the 10% lowest rated companies in the industry
20212025
Return on equity
—
20212025
Net profit margin
26.2 %
StrongAmong the 30% highest rated companies in the industry
20212025
Asset turnover
0.50×
AverageAround the average of companies in the same industry
20212025
Debt / equity
—
20212025
Sector performance
21 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginWeak
Among the 40% lowest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginVery strong
Among the 20% highest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginStrong
Among the 30% highest rated companies in the industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on assets (ROA)Strong
Among the 40% highest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Basic earning power (BEP)Very strong
Among the 20% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioVery strong
Among the 20% highest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Return on equity (ROE)Not rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on net assets (RONA)Not rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Liquidity
Current ratioVery weak
Among the 20% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioWeak
Among the 30% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioVery weak
Among the 20% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Fixed assets to long-term capitalVery weak
Among the 20% lowest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioVery strong
Among the 10% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Current assets to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Debt & solvency
Solidity ratioVery weak
Among the 10% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioVery weak
Among the 10% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Income to debtAverage
Around the average of companies in the same industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtStrong
Among the 40% highest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageAverage
Around the average of companies in the same industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtVery weak
Among the 20% lowest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginStrong
Among the 40% highest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Debt to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Efficiency & development
Asset turnoverAverage
Around the average of companies in the same industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Equity to contributed capitalVery weak
Among the 10% lowest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in debtStrong
Among the 40% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
One-year change in equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's equity.
Annual reports & filings
- Annual report 2025Filed via Brønnøysundsregistrene · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Brønnøysundsregistrene · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
KE Chief Executive Officer | Chief Executive Officer | 2018 |
Former (1)
ML Deputy Member | Deputy Member | 2018 – 2026 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
KE Chairman | Chairman | 2018 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Individual | 20% | 20% | 2020 |
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Company hierarchy
Brand Equitor AS 
Kelohr AsBoard network connections
Board members of Brand Equitor AS also hold positions in 7 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Karl Erik Lohr | Chief Executive Officer | 6 companiesMany roles |
| May-Linn Larsen | Deputy Member | 1 company |
Frequently asked questions
What is the Org number of Brand Equitor AS?
Brand Equitor AS is registered with Brønnøysundsregistrene under Org 920331963.
What is the revenue of Brand Equitor AS?
Brand Equitor AS reported revenue of NOK 336.6k in 2025.
Who is the CEO of Brand Equitor AS?
Karl Erik Lohr is the CEO of Brand Equitor AS.
Who is the chairman of Brand Equitor AS?
Karl Erik Lohr chairs the board of Brand Equitor AS.
Where is Brand Equitor AS headquartered?
Brand Equitor AS's registered address is Kalvehagsveien 4B.