Magic Store AS
ASActiveOrg 923849289Vigeland Brugs Veg 6, 4708 VenneslaNon-specialised wholesale trade· NACE 4690Est. 2019 · 6 years old1-4 employeeshttps://disneyshoppen.no
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Overview
Magic Store AS is a Norwegian AS based in Vennesla, operating in the Non-specialised wholesale trade sector. Incorporated in 2019, the company reported revenue of NOK 21.5m in its latest annual filing.
Revenue 2025
21.5M NOK
−4% vs 2024
EBITDA margin
−7.5 %
−251% vs 2024
Net profit 2025
-1.8M NOK
-380% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
22.5 %
WeakAmong the 40% lowest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
1.2×
WeakAmong the 40% lowest rated companies in the industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
-14.6 %
Very weakAmong the 20% lowest rated companies in the industry
20212025
EBITDA — year on year
NOK thousandsKey figures
Annual report 2025| Revenue | 21.5M NOK | -4% |
| EBITDA | -1.6M NOK | -251% |
| Net profit | -1.8M NOK | -380% |
| Total assets | 12M NOK | -18% |
| Equity | 2.7M NOK | -39% |
| Employees | — | — |
Company information
Legal name
MAGIC STORE AS
Org number
923849289
Legal form
Aksjeselskap
NACE code
Founded
21 October 2019 · 6 years
Share capital
NOK 111,000
Employees
1-4
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Styrets leder og ett styremedlem i fellesskap.
Company purpose
Handel med og import av produkter, herunder lisensierte produkter, tjenester og butikkdrift samt hva som hermed naturlig står i forbindelse.
(no translation available)
Contact
Address
Vigeland Brugs Veg 6, 4708 Vennesla
Phone
+47 38 02 89 00
Email
post@magicstoreas.no
Website
https://disneyshoppen.no
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
Financial development
In its most recent annual report (2025), Magic Store AS reported revenue of NOK 21.5m, a decrease of 4% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net loss of NOK 1.8m, and the EBITDA margin stood at -7.5%.
At the end of 2025, equity financed 22.5% of the balance sheet, and current assets covered short-term debt 1.2 times.
Financials
Revenue
NOK millionsEBITDA
NOK thousandsIncome statement
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 21,517 | 22,351 | 16,435 | 19,754 | 16,765 |
| Staff expenses | -3,797 | -2,790 | -3,004 | -3,002 | -1,714 |
| EBITDA | -1,606 | 1,062 | -552 | -99 | 499 |
| Depreciation & amort. | -79 | -79 | -13 | -0 | -0 |
| EBIT | -1,685 | 983 | -565 | -99 | 499 |
| Net financials | -563 | -182 | -424 | -325 | -1,334 |
| Profit before tax | -2,247 | 802 | -989 | -425 | -835 |
| Tax | -494 | 176 | -218 | -93 | -181 |
| Net profit | -1,753 | 625 | -772 | -331 | -654 |
Balance sheet
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 12,018 | 14,702 | 11,538 | 16,491 | 12,783 |
| Equity | 2,700 | 4,453 | 3,828 | 4,599 | 4,931 |
| Long-term debt | 336 | 367 | 995 | 1,297 | 2,064 |
| Short-term debt | 8,983 | 9,883 | 6,715 | 10,594 | 5,788 |
| Total debt | 9,318 | 10,250 | 7,710 | 11,892 | 7,852 |
Financial ratios
5-year trendEBITDA margin
-7.5 %
20212025
Equity ratio
22.5 %
WeakAmong the 40% lowest rated companies in the industry
20212025
Return on equity
-64.9 %
Very weakAmong the 10% lowest rated companies in the industry
20212025
Net profit margin
-8.1 %
Very weakAmong the 20% lowest rated companies in the industry
20212025
Asset turnover
1.79×
AverageAround the average of companies in the same industry
20212025
Debt / equity
3.45×
WeakAmong the 30% lowest rated companies in the industry
20212025
Sector performance
28 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginWeak
Among the 30% lowest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginVery weak
Among the 20% lowest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginVery weak
Among the 20% lowest rated companies in the industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Very weak
Among the 10% lowest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Very weak
Among the 20% lowest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very weak
Among the 10% lowest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Very weak
Among the 20% lowest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioWeak
Among the 40% lowest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioWeak
Among the 40% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioWeak
Among the 30% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioVery weak
Among the 20% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityWeak
Among the 30% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalWeak
Among the 40% lowest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioWeak
Among the 40% lowest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioWeak
Among the 40% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioWeak
Among the 40% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityWeak
Among the 30% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityWeak
Among the 30% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery weak
Among the 20% lowest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery weak
Among the 20% lowest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageWeak
Among the 30% lowest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtVery weak
Among the 20% lowest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery weak
Among the 20% lowest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverAverage
Around the average of companies in the same industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverStrong
Among the 40% highest rated companies in the industry
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Equity to contributed capitalStrong
Among the 30% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery weak
Among the 20% lowest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtStrong
Among the 40% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Annual reports & filings
- Annual report 2025Filed via Brønnøysundsregistrene · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Brønnøysundsregistrene · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
MO Chief Executive Officer | Chief Executive Officer | 2025 |
Former (1)
ØF Chief Executive Officer | Chief Executive Officer | 2019 – 2025 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
MO Board of Directors | Board of Directors | 2026 |
ØE Chairman | Chairman | 2026 |
Former (7)
JD Chairman | Chairman | 2025 – 2025 |
DB Board of Directors | Board of Directors | 2025 – 2026 |
HJ Chairman | Chairman | 2025 – 2026 |
PS Board of Directors | Board of Directors | 2025 – 2025 |
HE Board of Directors | Board of Directors | 2025 – 2026 |
ØF Chairman | Chairman | 2019 – 2025 |
EO Board of Directors | Board of Directors | 2019 – 2023 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2025 | |
| Company | 100% | 100% | 2020 |
Related companies
Company hierarchy
Syversen Group As
Magic Store AS Board network connections
Board members of Magic Store AS also hold positions in 148 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Pål Sørvang Winter | Board of Directors | 40 companiesMany roles |
| Øystein Espedal Larsen | Chairman | 22 companiesMany roles |
| Harald James Otterhaug | Chairman | 20 companiesMany roles |
| Didrik Bjellebø Rasmussen | Board of Directors | 16 companiesMany roles |
| Even Ovnerud | Board of Directors | 14 companiesMany roles |
| Hans Erik Helland Syversen | Board of Directors | 13 companiesMany roles |
| Jon Døviken | Chairman | 12 companiesMany roles |
| Øystein Frustøl | Chief Executive Officer | 10 companiesMany roles |
| Morten Ovnerud | Chief Executive Officer | 1 company |
Frequently asked questions
What is the Org number of Magic Store AS?
Magic Store AS is registered with Brønnøysundsregistrene under Org 923849289.
What is the revenue of Magic Store AS?
Magic Store AS reported revenue of NOK 21.5m in 2025.
Who is the CEO of Magic Store AS?
Morten Ovnerud is the CEO of Magic Store AS, in role since 2025.
Who is the chairman of Magic Store AS?
Øystein Espedal Larsen chairs the board of Magic Store AS, in role since 2026.
Where is Magic Store AS headquartered?
Magic Store AS's registered address is Vigeland Brugs Veg 6.