Forsalg AS
ASActiveOrg 924644702Raveien 574, 3239 SandefjordOther content distribution activities· NACE 6039Est. 2020 · 6 years old0 employees
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Overview
Forsalg AS is a Norwegian AS based in Sandefjord, operating in the Other content distribution activities sector. Incorporated in 2020, the company has 0 employees and reported revenue of NOK 300.0k in its latest annual filing.
Revenue 2025
300K NOK
+162% vs 2024
EBITDA margin
86.3 %
+190% vs 2024
Net profit 2025
125.7K NOK
+2003% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
28.6 %
AverageAround the average of companies in the same industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
0.0×
Very weakAmong the 10% lowest rated companies in the industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
63.7 %
Very strongAmong the 10% highest rated companies in the industry
20212025
EBITDA — year on year
NOK thousandsKey figures
Annual report 2025| Revenue | 300K NOK | +162% |
| EBITDA | 259K NOK | +190% |
| Net profit | 125.7K NOK | +2003% |
| Total assets | 197.2K NOK | -40% |
| Equity | 56.5K NOK | +182% |
| Employees | 0 | — |
Company information
Legal name
FORSALG AS
Org number
924644702
Legal form
Aksjeselskap
NACE code
Founded
7 January 2020 · 6 years
Share capital
NOK 37,500
Employees
0 (FTE)
VAT registered
No
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Styret i fellesskap.
Company purpose
Selge tjenester og varer innen drift og utvikling av webportaler og annet som naturlig sammenfaller med dette - samt deltakelse i andre selskaper, investeringer og nærliggende virksomhet. - og annet som naturlig sammenfaller med dette - samt deltakelse i andre selskaper, investeringer og nærliggende virksomhet.
(no translation available)
Address
Raveien 574, 3239 Sandefjord
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Financial development
In its most recent annual report (2025), Forsalg AS reported revenue of NOK 300.0k, an increase of 162% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of NOK 125.7k, and the EBITDA margin stood at 86.3%.
At the end of 2025, equity financed 28.6% of the balance sheet, and current assets covered short-term debt 0 times.
Financials
Revenue
NOK thousandsEBITDA
NOK thousandsIncome statement
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 300 | 115 | 0 | 38 | 24 |
| Staff expenses | -0 | -0 | -0 | -0 | -0 |
| EBITDA | 259 | 89 | -21 | -40 | -75 |
| Depreciation & amort. | -98 | -98 | -88 | -58 | -0 |
| EBIT | 161 | -8 | -109 | -98 | -75 |
| Net financials | 0 | 0 | 0 | 0 | 0 |
| Profit before tax | 161 | -8 | -109 | -98 | -75 |
| Tax | 35 | -2 | -24 | -22 | -17 |
| Net profit | 126 | -7 | -85 | -76 | -59 |
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Balance sheet
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 197 | 331 | 454 | 306 | 394 |
| Equity | 56 | -69 | -63 | 22 | 99 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 141 | 400 | 516 | 284 | 296 |
| Total debt | 141 | 400 | 516 | 284 | 296 |
Financial ratios
5-year trendEBITDA margin
86.3 %
20212025
Equity ratio
28.6 %
AverageAround the average of companies in the same industry
20212025
Return on equity
222.5 %
Very strongAmong the 10% highest rated companies in the industry
20212025
Net profit margin
41.9 %
Very strongAmong the 20% highest rated companies in the industry
20212025
Asset turnover
1.52×
StrongAmong the 40% highest rated companies in the industry
20212025
Debt / equity
2.49×
WeakAmong the 30% lowest rated companies in the industry
20212025
Sector performance
25 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginStrong
Among the 40% highest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginVery strong
Among the 10% highest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginVery strong
Among the 20% highest rated companies in the industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Very strong
Among the 10% highest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Very strong
Among the 10% highest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very strong
Among the 10% highest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Very strong
Among the 10% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioVery strong
Among the 10% highest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioVery weak
Among the 10% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioVery weak
Among the 10% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioVery weak
Among the 20% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery strong
Among the 10% highest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalVery weak
Among the 10% lowest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioVery strong
Among the 10% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioAverage
Around the average of companies in the same industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioAverage
Around the average of companies in the same industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityWeak
Among the 30% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityWeak
Among the 30% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery strong
Among the 20% highest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery strong
Among the 10% highest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest rate on debtVery strong
Among the 10% highest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery strong
Among the 10% highest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Interest coverageNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The ability to pay the interest on the company's debt out of its earnings.
Efficiency & development
Asset turnoverStrong
Among the 40% highest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Equity to contributed capitalAverage
Around the average of companies in the same industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in debtVery strong
Among the 10% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
One-year change in equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's equity.
Annual reports & filings
- Annual report 2025Filed via Brønnøysundsregistrene · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Brønnøysundsregistrene · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
PM Chief Executive Officer | Chief Executive Officer | 2020 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
GA Chairman | Chairman | 2024 |
PM Board of Directors | Board of Directors | 2020 |
Former (1)
RK Chairman | Chairman | 2020 – 2024 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 60% | 60% | 2021 | |
| Company | 20% | 20% | 2021 | |
| Individual | 15% | 15% | 2021 | |
| Company | 5% | 5% | 2021 |
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Company hierarchy
Unlimit As
Forsalg AS Board network connections
Board members of Forsalg AS also hold positions in 13 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Pål Mattias Knutsen | Chief Executive Officer | 6 companiesMany roles |
| Gro Anita Fjeldstad Kvål | Chairman | 6 companiesMany roles |
| Rolf Kvål | Chairman | 1 company |
Frequently asked questions
What is the Org number of Forsalg AS?
Forsalg AS is registered with Brønnøysundsregistrene under Org 924644702.
What is the revenue of Forsalg AS?
Forsalg AS reported revenue of NOK 300.0k in 2025.
Who is the CEO of Forsalg AS?
Pål Mattias Knutsen is the CEO of Forsalg AS.
Who is the chairman of Forsalg AS?
Gro Anita Fjeldstad Kvål chairs the board of Forsalg AS, in role since 2024.
Where is Forsalg AS headquartered?
Forsalg AS's registered address is Raveien 574.