Firda AS
ASActiveOrg 926885421Gaustadalléen 21, 0349 OsloBusiness and other management consultancy activities· NACE 7020Est. 2021 · 5 years old13 employeeshttps://www.firda.com
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Overview
Firda AS is a Norwegian AS based in Oslo, operating in the Business and other management consultancy activities sector. Incorporated in 2021, the company has 13 employees and reported revenue of NOK 8.7m in its latest annual filing.
Revenue 2025
8.7M NOK
−19% vs 2024
EBITDA margin
−191.3 %
+25% vs 2024
Net profit 2025
32.4M NOK
+165% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
99.1 %
Very strongAmong the 20% highest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
24.8×
Very strongAmong the 20% highest rated companies in the industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
4.7 %
AverageAround the average of companies in the same industry
20212025
EBITDA — year on year
NOK millionsKey figures
Annual report 2025| Revenue | 8.7M NOK | -19% |
| EBITDA | -16.6M NOK | +25% |
| Net profit | 32.4M NOK | +165% |
| Total assets | 684M NOK | -2% |
| Equity | 677.7M NOK | -2% |
| Employees | 13 | — |
Company information
Legal name
FIRDA AS
Org number
926885421
Legal form
Aksjeselskap
NACE code
Founded
14 March 2021 · 5 years
Share capital
NOK 1,345,141
Employees
13 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Geir førre
Company purpose
Salg av konsulenttjenester samt å drive investeringsvirksomhet, herunder gjennom deltagelse med eierandeler i andre selskaper, samt alt som står i forbindelse med dette.
(no translation available)
Contact
Address
Gaustadalléen 21, 0349 Oslo
Phone
+47 57 83 33 00
Email
tips@firda.no
Website
https://www.firda.com
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
Financial development
In its most recent annual report (2025), Firda AS reported revenue of NOK 8.7m, a decrease of 19% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of NOK 32.4m, and the EBITDA margin stood at -191.3%.
At the end of 2025, equity financed 99.1% of the balance sheet, and current assets covered short-term debt 24.8 times.
Financials
Revenue
NOK millionsEBITDA
NOK millionsIncome statement
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 8,702 | 10,685 | 8,747 | 5,383 | 0 |
| Staff expenses | -18,373 | -19,348 | -15,617 | -10,546 | -0 |
| EBITDA | -16,645 | -22,271 | -10,088 | -8,884 | -7 |
| Depreciation & amort. | -60 | -396 | -165 | -56 | -0 |
| EBIT | -16,705 | -22,667 | -10,253 | -8,940 | -7 |
| Net financials | 49,109 | -27,253 | 104,640 | 88,003 | -58 |
| Profit before tax | 32,404 | -49,921 | 94,387 | 79,062 | -65 |
| Tax | -0 | -0 | -0 | -8 | -14 |
| Net profit | 32,404 | -49,921 | 94,387 | 79,070 | -51 |
Balance sheet
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 683,955 | 700,219 | 664,320 | 478,272 | 5,210 |
| Equity | 677,695 | 692,883 | 656,971 | 469,832 | 100 |
| Long-term debt | 0 | 0 | 0 | 985 | 5,050 |
| Short-term debt | 6,259 | 7,336 | 7,348 | 7,455 | 59 |
| Total debt | 6,259 | 7,336 | 7,348 | 8,440 | 5,109 |
Financial ratios
5-year trendEBITDA margin
-191.3 %
20212025
Equity ratio
99.1 %
Very strongAmong the 20% highest rated companies in the industry
20212025
Return on equity
4.8 %
AverageAround the average of companies in the same industry
20212025
Net profit margin
372.4 %
Very strongAmong the 10% highest rated companies in the industry
20212025
Asset turnover
0.01×
WeakAmong the 40% lowest rated companies in the industry
20212025
Debt / equity
0.01×
Very strongAmong the 10% highest rated companies in the industry
20212025
Sector performance
27 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginWeak
Among the 40% lowest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginVery weak
Among the 10% lowest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginVery strong
Among the 10% highest rated companies in the industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Average
Around the average of companies in the same industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Average
Around the average of companies in the same industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Average
Around the average of companies in the same industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Weak
Among the 40% lowest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioWeak
Among the 40% lowest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioVery strong
Among the 20% highest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioVery strong
Among the 10% highest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioVery strong
Among the 10% highest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery strong
Among the 20% highest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalWeak
Among the 30% lowest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioVery weak
Among the 10% lowest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioVery strong
Among the 20% highest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioVery strong
Among the 10% highest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityVery strong
Among the 10% highest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityVery strong
Among the 20% highest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery strong
Among the 10% highest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery weak
Among the 10% lowest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageAverage
Around the average of companies in the same industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtVery weak
Among the 10% lowest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery weak
Among the 10% lowest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverWeak
Among the 40% lowest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Equity to contributed capitalVery strong
Among the 10% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityWeak
Among the 40% lowest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtStrong
Among the 40% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Annual reports & filings
- Annual report 2025Filed via Brønnøysundsregistrene · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Brønnøysundsregistrene · Period 2021-03-14 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
GF Chief Executive Officer | Chief Executive Officer | 2022 |
Former (1)
SO Contact Person | Contact Person | 2021 – 2022 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (7) | ||
JS Board of Directors | Board of Directors | 2025 |
HG Board of Directors | Board of Directors | 2022 |
AL Board of Directors | Board of Directors | 2022 |
JH Board of Directors | Board of Directors | 2023 |
JT Chairman | Chairman | 2022 |
MR Board of Directors | Board of Directors | 2022 |
IK Board of Directors | Board of Directors | 2022 |
Former (4)
EC Board of Directors | Board of Directors | 2023 – 2025 |
LR Board of Directors | Board of Directors | 2022 – 2023 |
KA Board of Directors | Board of Directors | 2023 – 2025 |
MN Chairman | Chairman | 2021 – 2022 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 79.59% | 79.59% | 2024 | |
| Company | 8.07% | 8.07% | 2024 | |
| Company | 1.84% | 1.84% | 2024 | |
| Company | 1.09% | 1.09% | 2024 | |
| Company | 1.06% | 1.06% | 2024 |
Related companies
Company hierarchy
Firda AS (this company)
Airthings As41.9526% ownedHystar As12.0085% ownedNoora Net AS38.7754% ownedProxflyer AS12.5213% ownedEliot AS100% ownedEntrepedia AS100% ownedZerolytics As21.7754% ownedZivid As21.9486% ownedBalder Technology As40.4821% ownedMonil As47.835% ownedBoard network connections
Board members of Firda AS also hold positions in 118 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Aksel Lund Svindal | Board of Directors | 30 companiesMany roles |
| Lars Rahbæk Boilesen | Board of Directors | 12 companiesMany roles |
| Jørgen Stenshagen | Board of Directors | 11 companiesMany roles |
| Sigurlaug Oskarsdottir | Contact Person | 10 companiesMany roles |
| Merethe Nordhelle Jørgensen | Chairman | 10 companiesMany roles |
| Geir Førre | Chief Executive Officer | 9 companiesMany roles |
| Kjetil Andreas Garstad | Board of Directors | 8 companiesMany roles |
| Jan Tellef Thorleifsson | Chairman | 7 companiesMany roles |
| John Helge Fjellheim | Board of Directors | 6 companiesMany roles |
| Heidi Gjersø Thaulow | Board of Directors | 5 companies |
| Emma Carina Tryti | Board of Directors | 4 companies |
| Martina Rebekka Førre | Board of Directors | 4 companies |
| Ingrid Karina Førre | Board of Directors | 2 companies |
Frequently asked questions
What is the Org number of Firda AS?
Firda AS is registered with Brønnøysundsregistrene under Org 926885421.
What is the revenue of Firda AS?
Firda AS reported revenue of NOK 8.7m in 2025.
How many employees does Firda AS have?
Firda AS employs 13 people as of the latest annual report.
Who is the CEO of Firda AS?
Geir Førre is the CEO of Firda AS, in role since 2022.
Who is the chairman of Firda AS?
Jan Tellef Thorleifsson chairs the board of Firda AS, in role since 2022.
Where is Firda AS headquartered?
Firda AS's registered address is Gaustadalléen 21.