Simply AS

ASActive

Org 932912244Laberget 96, 4020 StavangerEconomic activity was not specified by tax authority· NACE 0000Est. 2023 · 3 years old0 employees

Overview

Simply AS is a Norwegian AS based in Stavanger, operating in the Economic activity was not specified by tax authority sector. Incorporated in 2023, the company has 0 employees and reported revenue of NOK 226.8k in its latest annual filing.

Revenue 2025

0.2M NOK

EBITDA margin

51.6 %

+1105% vs 2024

Net profit 2025

0.1M NOK

+51% vs 2024

Key ratios

See full ratios →

99.9 %

Strong

Among the 30% highest rated companies in the industry

20242025

276.6×

Very strong

Among the 10% highest rated companies in the industry

20242025

0.5 %

Average

Around the average of companies in the same industry

20242025

EBITDA — year on year

NOK thousands

Key figures

Annual report 2025

Revenue	0.2M NOK	—
EBITDA	0.1M NOK	+1105%
Net profit	0.1M NOK	+51%
Total assets	26.4M NOK	-4%
Equity	26.4M NOK	-3%
Employees	0	—

Financial development

In its most recent annual report (2025), Simply AS reported revenue of NOK 226.8k. The figures on this page draw on 2 annual filings covering 2024 to 2025. The bottom line showed a net profit of NOK 123.6k, and the EBITDA margin stood at 51.6%.

At the end of 2025, equity financed 99.9% of the balance sheet, and current assets covered short-term debt 276.6 times.

Financials

Revenue

NOK thousands

EBITDA

NOK thousands

Income statement

NOK thousands

Item	2025	2024
Revenue	227	0
Staff expenses	-0	-0
EBITDA	117	-12
Depreciation & amort.	-0	-0
EBIT	117	-12
Net financials	7	106
Profit before tax	124	95
Tax	-0	13
Net profit	124	82

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Balance sheet

NOK thousands

Item	2025	2024
Total assets	26,429	27,611
Equity	26,405	27,282
Long-term debt	0	0
Short-term debt	23	329
Total debt	23	329

Financial ratios

5-year trend

EBITDA margin

51.6 %

20242025

Equity ratio

99.9 %

Strong

Among the 30% highest rated companies in the industry

20242025

Return on equity

0.5 %

Average

Around the average of companies in the same industry

20242025

Net profit margin

54.5 %

Average

Around the average of companies in the same industry

20242025

Asset turnover

0.01×

Very strong

Among the 20% highest rated companies in the industry

20242025

Debt / equity

0.00×

Very strong

Among the 10% highest rated companies in the industry

20242025

Sector performance

26 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Gross marginVery weak

Among the 20% lowest rated companies in the industry

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginStrong

Among the 40% highest rated companies in the industry

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginAverage

Around the average of companies in the same industry

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Return on equity (ROE)Average

Around the average of companies in the same industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Average

Around the average of companies in the same industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Average

Around the average of companies in the same industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Very strong

Among the 10% highest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioVery strong

Among the 10% highest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Liquidity

Current ratioVery strong

Among the 10% highest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioVery strong

Among the 10% highest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioStrong

Among the 40% highest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityStrong

Among the 40% highest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalAverage

Around the average of companies in the same industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioAverage

Around the average of companies in the same industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioStrong

Among the 30% highest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioVery strong

Among the 10% highest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityVery strong

Among the 10% highest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityStrong

Among the 30% highest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtVery strong

Among the 20% highest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtVery strong

Among the 10% highest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest rate on debtVery strong

Among the 10% highest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginAverage

Around the average of companies in the same industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Interest coverageNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The ability to pay the interest on the company's debt out of its earnings.

Efficiency & development

Asset turnoverVery strong

Among the 20% highest rated companies in the industry

Revenue relative to total assets — the ability to generate revenue from the asset base.

Equity to contributed capitalVery strong

Among the 10% highest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityWeak

Among the 40% lowest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtVery strong

Among the 10% highest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2025
Filed via Brønnøysundsregistrene · Period 2025-01-01 – 2025-12-31
View PDF
Annual report 2024
Filed via Brønnøysundsregistrene · Period 2023-09-12 – 2024-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since

Former (2)


JI Jan Inge Pedersen Contact Person	Contact Person	2024 – 2024
AP André Pedersen Contact Person	Contact Person	2024 – 2026

Board of directors

Non-executive oversight

Name	Role	Member since
Current (1)
AP André Pedersen Chairman	Chairman	2024

Former (1)


JI Jan Inge Pedersen Chairman	Chairman	2024 – 2024

Shareholders

Active legal owners

No shareholder data available.

One in three Danish companies experiences fraud

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Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of Simply AS also hold positions in 14 other companies.

Person	Role here	Other companies
Jan Inge Pedersen	Contact Person	13 companiesMany roles
André Pedersen	Contact Person	1 company

Frequently asked questions

What is the Org number of Simply AS?

Simply AS is registered with Brønnøysundsregistrene under Org 932912244.

What is the revenue of Simply AS?

Simply AS reported revenue of NOK 226.8k in 2025.

Who is the chairman of Simply AS?

André Pedersen chairs the board of Simply AS, in role since 2024.

Where is Simply AS headquartered?

Simply AS's registered address is Laberget 96.