Norma AS
ASActiveOrg 941695515Industriveien 2, 1481 HaganWholesale of other household goods· NACE 4649Est. 1986 · 40 years old27 employeeshttps://www.norma.as
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Overview
Norma AS is a Norwegian AS based in Hagan, operating in the Wholesale of other household goods sector. Incorporated in 1986, the company has 27 employees and reported revenue of NOK 191.1m in its latest annual filing.
Revenue 2025
191.1M NOK
+10% vs 2024
EBITDA margin
5.5 %
−14% vs 2024
Net profit 2025
5.7M NOK
-28% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
41.7 %
AverageAround the average of companies in the same industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
2.0×
AverageAround the average of companies in the same industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
6.7 %
StrongAmong the 40% highest rated companies in the industry
20212025
EBITDA — year on year
NOK millionsKey figures
Annual report 2025| Revenue | 191.1M NOK | +10% |
| EBITDA | 10.5M NOK | -14% |
| Net profit | 5.7M NOK | -28% |
| Total assets | 85.2M NOK | -3% |
| Equity | 35.5M NOK | +19% |
| Employees | 27 | — |
Company information
Legal name
NORMA AS
Org number
941695515
Legal form
Aksjeselskap
NACE code
Founded
3 July 1986 · 40 years
Share capital
NOK 3,551,340
Employees
27 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Daglig leder og styrets leder i fellesskap.
Company purpose
Produksjon og handelsvirksomhet. Erverv og forvaltning av fast eiendom, og deltagelse i andre selskaper eller foretagender som aksjonær, andelshaver eller på annen måte.
(no translation available)
Contact
Address
Industriveien 2, 1481 Hagan
Website
https://www.norma.as
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Financial development
In its most recent annual report (2025), Norma AS reported revenue of NOK 191.1m, an increase of 10% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of NOK 5.7m, and the EBITDA margin stood at 5.5%.
At the end of 2025, equity financed 41.7% of the balance sheet, and current assets covered short-term debt 2 times.
Financials
Revenue
NOK millionsEBITDA
NOK millionsIncome statement
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 191,130 | 172,988 | 167,252 | 146,908 | 102,074 |
| Staff expenses | -21,347 | -21,280 | -18,880 | -0 | -14,666 |
| EBITDA | 10,455 | 12,199 | 14,568 | 15,635 | 7,211 |
| Depreciation & amort. | -867 | -607 | -424 | -239 | -102 |
| EBIT | 9,588 | 11,592 | 14,144 | 15,396 | 7,109 |
| Net financials | -2,204 | -1,348 | -2,319 | 199 | -1,044 |
| Profit before tax | 7,384 | 10,244 | 11,825 | 15,595 | 6,066 |
| Tax | 1,636 | 2,259 | 2,613 | -0 | 1,334 |
| Net profit | 5,748 | 7,984 | 9,212 | 12,262 | 4,731 |
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Balance sheet
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 85,161 | 88,241 | 82,068 | 77,888 | 64,050 |
| Equity | 35,488 | 29,740 | 25,222 | 32,352 | 28,106 |
| Long-term debt | 9,426 | 8,886 | 8,352 | 0 | 2,833 |
| Short-term debt | 40,024 | 49,326 | 48,246 | 45,101 | 32,071 |
| Total debt | 49,451 | 58,213 | 56,598 | 45,101 | 34,904 |
Financial ratios
5-year trendEBITDA margin
5.5 %
20212025
Equity ratio
41.7 %
AverageAround the average of companies in the same industry
20212025
Return on equity
16.2 %
AverageAround the average of companies in the same industry
20212025
Net profit margin
3.0 %
AverageAround the average of companies in the same industry
20212025
Asset turnover
2.24×
StrongAmong the 40% highest rated companies in the industry
20212025
Debt / equity
1.40×
AverageAround the average of companies in the same industry
20212025
Sector performance
28 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginWeak
Among the 30% lowest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginStrong
Among the 40% highest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginAverage
Around the average of companies in the same industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Average
Around the average of companies in the same industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Strong
Among the 40% highest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Average
Around the average of companies in the same industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Strong
Among the 30% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioStrong
Among the 30% highest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioAverage
Around the average of companies in the same industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioWeak
Among the 40% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioWeak
Among the 30% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityWeak
Among the 40% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalStrong
Among the 40% highest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioVery strong
Among the 20% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioAverage
Around the average of companies in the same industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioAverage
Around the average of companies in the same industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityAverage
Around the average of companies in the same industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityAverage
Around the average of companies in the same industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtAverage
Around the average of companies in the same industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtStrong
Among the 40% highest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageAverage
Around the average of companies in the same industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtVery weak
Among the 20% lowest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginAverage
Around the average of companies in the same industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverStrong
Among the 40% highest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverStrong
Among the 40% highest rated companies in the industry
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Equity to contributed capitalStrong
Among the 40% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityStrong
Among the 30% highest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtStrong
Among the 30% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Annual reports & filings
- Annual report 2025Filed via Brønnøysundsregistrene · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Brønnøysundsregistrene · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
KJ Chief Executive Officer | Chief Executive Officer | 2019 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
TR Board of Directors | Board of Directors | 2020 |
AR Board of Directors | Board of Directors | 2020 |
TZ Chairman | Chairman | 2020 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 18.03% | 18.03% | 2020 | |
| Company | 15.87% | 15.87% | 2020 | |
| Individual | 7.46% | 7.46% | 2025 | |
| Individual | 7.35% | 7.35% | 2020 | |
| Individual | 6.27% | 6.27% | 2025 | |
| Individual | 6.21% | 6.21% | 2025 | |
| Individual | 3.81% | 3.81% | 2020 | |
| Individual | 3.67% | 3.67% | 2020 | |
| Individual | 3.07% | 3.07% | 2020 | |
| Individual | 2.26% | 2.26% | 2020 | |
| Individual | 1.96% | 1.96% | 2020 | |
| Company | 1.76% | 1.76% | 2020 | |
| Individual | 1.76% | 1.76% | 2020 | |
| Individual | 1.63% | 1.63% | 2020 | |
| Individual | 1.63% | 1.63% | 2020 | |
| Company | 1.54% | 1.54% | 2025 | |
| Individual | 1.54% | 1.54% | 2020 | |
| Company | 1.5% | 1.5% | 2025 | |
| Company | 1.5% | 1.5% | 2025 | |
| Individual | 1.16% | 1.16% | 2020 | |
| Individual | 1.11% | 1.11% | 2020 | |
| Individual | 1.08% | 1.08% | 2020 | |
| Individual | 1.05% | 1.05% | 2020 | |
| Individual | 3.92% | 3.92% | 2020 | |
Erik Ryder | Company | 1.5% | 1.5% | 2021 |
| Individual | 1.54% | 1.54% | 2020 | |
Bettina Ryder | Company | 1.54% | 1.54% | 2021 |
| Individual | 1.5% | 1.5% | 2020 | |
| Individual | 1.5% | 1.5% | 2020 | |
Edvard Ryder | Company | 1.5% | 1.5% | 2021 |
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Company hierarchy
Ekeskjær As15.8705%Zelow Invest As18.0263%Rest Invest As1.76%Bettina Ryder1.54%Erik Ryder1.5%Edvard Ryder1.5%
Norma AS (this company)Board network connections
Board members of Norma AS also hold positions in 38 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Tiril Zelow Bliksmark | Chairman | 14 companiesMany roles |
| Tim Ryder | Board of Directors | 13 companiesMany roles |
| Aril Resen | Board of Directors | 9 companiesMany roles |
| Kai Johnny Solli | Chief Executive Officer | 2 companies |
Frequently asked questions
What is the Org number of Norma AS?
Norma AS is registered with Brønnøysundsregistrene under Org 941695515.
What is the revenue of Norma AS?
Norma AS reported revenue of NOK 191.1m in 2025.
How many employees does Norma AS have?
Norma AS employs 27 people as of the latest annual report.
Who is the CEO of Norma AS?
Kai Johnny Solli is the CEO of Norma AS, in role since 2019.
Who is the chairman of Norma AS?
Tiril Zelow Bliksmark chairs the board of Norma AS, in role since 2020.
Where is Norma AS headquartered?
Norma AS's registered address is Industriveien 2.