Apply It AS

ASActive

Org 957605702Skarpetegvegen 9B, 6012 ÅlesundComputer consultancy and computer facilities management activities· NACE 6220Est. 1990 · 36 years old1-4 employees

Overview

Apply It AS is a Norwegian AS based in Ålesund, operating in the Computer consultancy and computer facilities management activities sector. Incorporated in 1990, the company reported revenue of NOK 1.1m in its latest annual filing.

Revenue 2025

1.1M NOK

0% vs 2024

EBITDA margin

3.8 %

−43% vs 2024

Net profit 2025

0M NOK

-41% vs 2024

Key ratios

See full ratios →

10.0 %

Weak

Among the 30% lowest rated companies in the industry

20212025

1.1×

Weak

Among the 40% lowest rated companies in the industry

20212025

10.1 %

Strong

Among the 40% highest rated companies in the industry

20212025

EBITDA — year on year

NOK thousands

Key figures

Annual report 2025

Revenue	1.1M NOK	0%
EBITDA	0M NOK	-43%
Net profit	0M NOK	-41%
Total assets	0.3M NOK	-1%
Equity	0M NOK	+4%
Employees	—	—

Financial development

In its most recent annual report (2025), Apply It AS reported revenue of NOK 1.1m, broadly in line with the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of NOK 35.3k, and the EBITDA margin stood at 3.8%.

At the end of 2025, equity financed 10% of the balance sheet, and current assets covered short-term debt 1.1 times.

Financials

Revenue

NOK thousands

EBITDA

NOK thousands

Income statement

NOK thousands

Item	2025	2024	2023	2022	2021
Revenue	1,100	1,096	1,108	966	1,072
Staff expenses	-929	-889	-922	-824	-933
EBITDA	42	73	71	51	54
Depreciation & amort.	-0	-0	-0	-0	-0
EBIT	42	73	71	51	54
Net financials	4	4	1	0	0
Profit before tax	45	77	72	51	54
Tax	10	17	16	11	12
Net profit	35	60	56	40	42

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Balance sheet

NOK thousands

Item	2025	2024	2023	2022	2021
Total assets	348	353	428	278	372
Equity	35	34	33	33	32
Long-term debt	0	0	0	0	0
Short-term debt	314	319	395	245	340
Total debt	314	319	395	245	340

Financial ratios

5-year trend

EBITDA margin

3.8 %

20212025

Equity ratio

10.0 %

Weak

Among the 30% lowest rated companies in the industry

20212025

Return on equity

101.3 %

Very strong

Among the 10% highest rated companies in the industry

20212025

Net profit margin

3.2 %

Average

Around the average of companies in the same industry

20212025

Asset turnover

3.16×

Very strong

Among the 10% highest rated companies in the industry

20212025

Debt / equity

9.01×

Very weak

Among the 10% lowest rated companies in the industry

20212025

Sector performance

27 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Gross marginAverage

Around the average of companies in the same industry

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginAverage

Around the average of companies in the same industry

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginAverage

Around the average of companies in the same industry

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Return on equity (ROE)Very strong

Among the 10% highest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Strong

Among the 40% highest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Very strong

Among the 10% highest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Strong

Among the 30% highest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioStrong

Among the 40% highest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Liquidity

Current ratioWeak

Among the 40% lowest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioWeak

Among the 40% lowest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioAverage

Around the average of companies in the same industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityVery weak

Among the 10% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalVery strong

Among the 10% highest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioStrong

Among the 40% highest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioWeak

Among the 30% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioWeak

Among the 30% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityVery weak

Among the 10% lowest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityVery weak

Among the 10% lowest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtAverage

Around the average of companies in the same industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtStrong

Among the 40% highest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageVery strong

Among the 20% highest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtStrong

Among the 40% highest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginStrong

Among the 40% highest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Asset turnoverVery strong

Among the 10% highest rated companies in the industry

Revenue relative to total assets — the ability to generate revenue from the asset base.

Equity to contributed capitalAverage

Around the average of companies in the same industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityAverage

Around the average of companies in the same industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtStrong

Among the 40% highest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2025
Filed via Brønnøysundsregistrene · Period 2025-01-01 – 2025-12-31
View PDF
Annual report 2024
Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
View PDF
Annual report 2023
Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
View PDF
Annual report 2022
Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
View PDF
Annual report 2021
Filed via Brønnøysundsregistrene · Period 2021-01-01 – 2021-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since
Current (2)
PE Per Ekelund Chief Executive Officer	Chief Executive Officer	1990
EE Ester Ekelund Deputy Member	Deputy Member	1990

Board of directors

Non-executive oversight

Name	Role	Member since
Current (1)
PE Per Ekelund Chairman	Chairman	1990

Shareholders

Active legal owners

No shareholder data available.

One in three Danish companies experiences fraud

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Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of Apply It AS also hold positions in 2 other companies.

Person	Role here	Other companies
Per Ekelund	Chief Executive Officer	2 companies

Frequently asked questions

What is the Org number of Apply It AS?

Apply It AS is registered with Brønnøysundsregistrene under Org 957605702.

What is the revenue of Apply It AS?

Apply It AS reported revenue of NOK 1.1m in 2025.

Who is the CEO of Apply It AS?

Per Ekelund is the CEO of Apply It AS.

Who is the chairman of Apply It AS?

Per Ekelund chairs the board of Apply It AS.

Where is Apply It AS headquartered?

Apply It AS's registered address is Skarpetegvegen 9B.