Magic North AS
ASActiveOrg 982009936Kongens Gate 48, 8006 BodøAmusement and recreation activities n.e.c.· NACE 9329Est. 2000 · 26 years old76 employeeshttps://www.magicnorth.no
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Overview
Magic North AS is a Norwegian AS based in Bodø, operating in the Amusement and recreation activities n.e.c. sector. Incorporated in 2000, the company has 76 employees and reported revenue of NOK 39.0m in its latest annual filing.
Revenue 2024
39M NOK
−53% vs 2023
EBITDA margin
28.2 %
−68% vs 2023
Net profit 2024
9.1M NOK
-67% vs 2023
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
88.4 %
StrongAmong the 30% highest rated companies in the industry
20202024
Liquidity ratioCurrent assets ÷ Short-term debt
1.1×
WeakAmong the 40% lowest rated companies in the industry
20202024
Return on assets (ROA)Net profit ÷ Total assets × 100
13.1 %
StrongAmong the 30% highest rated companies in the industry
20202024
EBITDA — year on year
NOK millionsKey figures
Annual report 2024| Revenue | 39M NOK | -53% |
| EBITDA | 11M NOK | -68% |
| Net profit | 9.1M NOK | -67% |
| Total assets | 69M NOK | +3% |
| Equity | 61M NOK | +17% |
| Employees | 76 | — |
Company information
Legal name
MAGIC NORTH AS
Org number
982009936
Legal form
Aksjeselskap
NACE code
Founded
12 May 2000 · 26 years
Share capital
NOK 2,700,000
Employees
76 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Styret i fellesskap.
Company purpose
Salg av tjenester innen planlegging, tilrettelegging og gjennomføring av kurs og konferanser samt opplevelsesreiser i nord-norge. Selskapet kan gå inn med kapital i andre selskaper.
(no translation available)
Contact
Address
Kongens Gate 48, 8006 Bodø
Website
https://www.magicnorth.no
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Financial development
In its most recent annual report (2024), Magic North AS reported revenue of NOK 39.0m, a decrease of 53% on the year before. The figures on this page draw on 5 annual filings covering 2020 to 2024. The bottom line showed a net profit of NOK 9.1m, and the EBITDA margin stood at 28.2%.
At the end of 2024, equity financed 88.4% of the balance sheet, and current assets covered short-term debt 1.1 times.
Financials
Revenue
NOK millionsEBITDA
NOK millionsIncome statement
NOK thousands| Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Revenue | 38,964 | 83,785 | 58,543 | 11,638 | 15,543 |
| Staff expenses | -14,700 | -15,265 | -12,830 | -3,365 | -5,012 |
| EBITDA | 10,997 | 34,760 | 26,083 | 2,569 | 2,206 |
| Depreciation & amort. | -758 | -671 | -418 | -606 | -802 |
| EBIT | 10,239 | 34,088 | 25,664 | 1,963 | 1,404 |
| Net financials | 1,463 | 643 | -345 | -524 | -573 |
| Profit before tax | 11,702 | 34,732 | 25,319 | 1,440 | 831 |
| Tax | 2,638 | 7,655 | 5,571 | 323 | 186 |
| Net profit | 9,064 | 27,076 | 19,748 | 1,117 | 645 |
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Balance sheet
NOK thousands| Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Total assets | 69,048 | 67,303 | 37,606 | 24,940 | 24,087 |
| Equity | 61,042 | 51,978 | 27,092 | 7,344 | 6,225 |
| Long-term debt | 35 | 314 | 741 | 13,218 | 12,924 |
| Short-term debt | 7,971 | 15,012 | 9,774 | 4,378 | 4,938 |
| Total debt | 8,005 | 15,325 | 10,514 | 17,596 | 17,863 |
Financial ratios
5-year trendEBITDA margin
28.2 %
20202024
Equity ratio
88.4 %
StrongAmong the 30% highest rated companies in the industry
20202024
Return on equity
14.8 %
AverageAround the average of companies in the same industry
20202024
Net profit margin
23.3 %
Very strongAmong the 20% highest rated companies in the industry
20202024
Asset turnover
0.56×
WeakAmong the 40% lowest rated companies in the industry
20202024
Debt / equity
0.13×
Very strongAmong the 20% highest rated companies in the industry
20202024
Sector performance
28 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginWeak
Among the 40% lowest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginVery strong
Among the 20% highest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginVery strong
Among the 20% highest rated companies in the industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Average
Around the average of companies in the same industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Strong
Among the 30% highest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Average
Around the average of companies in the same industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Strong
Among the 30% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioVery strong
Among the 20% highest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioWeak
Among the 40% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioWeak
Among the 30% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioAverage
Around the average of companies in the same industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery strong
Among the 10% highest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalWeak
Among the 30% lowest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioStrong
Among the 40% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioStrong
Among the 30% highest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioVery strong
Among the 20% highest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityVery strong
Among the 20% highest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityStrong
Among the 30% highest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery strong
Among the 20% highest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery strong
Among the 20% highest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageStrong
Among the 30% highest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtWeak
Among the 40% lowest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginStrong
Among the 30% highest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverWeak
Among the 40% lowest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverStrong
Among the 30% highest rated companies in the industry
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Equity to contributed capitalVery strong
Among the 20% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityStrong
Among the 40% highest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtVery strong
Among the 20% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Annual reports & filings
- Annual report 2024Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Brønnøysundsregistrene · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Brønnøysundsregistrene · Period 2020-01-01 – 2020-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
KM Chief Executive Officer | Chief Executive Officer | 2018 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
HP Board of Directors | Board of Directors | 2026 |
KM Chairman | Chairman | 2016 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 16.56% | 16.56% | 2020 | |
| Company | 6.74% | 6.74% | 2020 |
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Related companies
Company hierarchy
Magic Holding As
Magic North AS Board network connections
Board members of Magic North AS also hold positions in 8 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Hans Petter Solvei | Board of Directors | 5 companies |
| Kirsten Marie Holmen | Chief Executive Officer | 3 companies |
Frequently asked questions
What is the Org number of Magic North AS?
Magic North AS is registered with Brønnøysundsregistrene under Org 982009936.
What is the revenue of Magic North AS?
Magic North AS reported revenue of NOK 39.0m in 2024.
How many employees does Magic North AS have?
Magic North AS employs 76 people as of the latest annual report.
Who is the CEO of Magic North AS?
Kirsten Marie Holmen is the CEO of Magic North AS, in role since 2018.
Who is the chairman of Magic North AS?
Kirsten Marie Holmen chairs the board of Magic North AS, in role since 2016.
Where is Magic North AS headquartered?
Magic North AS's registered address is Kongens Gate 48.