Pravda AS
ASActiveOrg 983371264Mølleparken 4, 0459 OsloMotion picture, video and television programme production activities· NACE 5911Est. 2001 · 25 years old1-4 employeeshttps://www.pravda.no
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Overview
Pravda AS is a Norwegian AS based in Oslo, operating in the Motion picture, video and television programme production activities sector. Incorporated in 2001, the company reported revenue of NOK 30.0m in its latest annual filing.
Revenue 2025
30M NOK
+5% vs 2024
EBITDA margin
1.4 %
−78% vs 2024
Net profit 2025
0.4M NOK
-77% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
59.8 %
StrongAmong the 40% highest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
2.4×
StrongAmong the 40% highest rated companies in the industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
4.1 %
StrongAmong the 40% highest rated companies in the industry
20212025
EBITDA — year on year
NOK thousandsKey figures
Annual report 2025| Revenue | 30M NOK | +5% |
| EBITDA | 0.4M NOK | -78% |
| Net profit | 0.4M NOK | -77% |
| Total assets | 8.7M NOK | -14% |
| Equity | 5.2M NOK | +7% |
| Employees | — | — |
Company information
Legal name
PRAVDA AS
Org number
983371264
Legal form
Aksjeselskap
Founded
25 April 2001 · 25 years
Share capital
NOK 100,000
Employees
1-4
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Styrets medlemmer hver for seg.
Company purpose
Filmproduksjon i inn- og utland, andre mediarelaterte produksjoner og distribusjoner, og andre ting som hører til dette samt eierandeler i andre foretak.
(no translation available)
Contact
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Financial development
In its most recent annual report (2025), Pravda AS reported revenue of NOK 30.0m, an increase of 5% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of NOK 355.9k, and the EBITDA margin stood at 1.4%.
At the end of 2025, equity financed 59.8% of the balance sheet, and current assets covered short-term debt 2.4 times.
Financials
Revenue
NOK millionsEBITDA
NOK thousandsIncome statement
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 30,020 | 28,483 | 24,491 | 18,754 | 16,252 |
| Staff expenses | -5,982 | -4,510 | -3,793 | -3,951 | -3,461 |
| EBITDA | 435 | 1,991 | 1,041 | -290 | -730 |
| Depreciation & amort. | -51 | -37 | -28 | -34 | -47 |
| EBIT | 384 | 1,954 | 1,013 | -324 | -776 |
| Net financials | 80 | 66 | -10 | 42 | -18 |
| Profit before tax | 464 | 2,020 | 1,003 | -282 | -794 |
| Tax | 108 | 453 | 232 | -53 | -170 |
| Net profit | 356 | 1,567 | 771 | -230 | -625 |
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Balance sheet
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 8,707 | 10,178 | 9,634 | 7,824 | 11,212 |
| Equity | 5,211 | 4,855 | 6,088 | 5,467 | 5,696 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 3,496 | 5,323 | 3,545 | 2,357 | 5,516 |
| Total debt | 3,496 | 5,323 | 3,545 | 2,357 | 5,516 |
Financial ratios
5-year trendEBITDA margin
1.4 %
20212025
Equity ratio
59.8 %
StrongAmong the 40% highest rated companies in the industry
20212025
Return on equity
6.8 %
AverageAround the average of companies in the same industry
20212025
Net profit margin
1.2 %
AverageAround the average of companies in the same industry
20212025
Asset turnover
3.45×
Very strongAmong the 20% highest rated companies in the industry
20212025
Debt / equity
0.67×
AverageAround the average of companies in the same industry
20212025
Sector performance
27 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginStrong
Among the 40% highest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginAverage
Around the average of companies in the same industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginAverage
Around the average of companies in the same industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Average
Around the average of companies in the same industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Strong
Among the 40% highest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Average
Around the average of companies in the same industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Strong
Among the 40% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioAverage
Around the average of companies in the same industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioStrong
Among the 40% highest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioStrong
Among the 40% highest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioStrong
Among the 30% highest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityWeak
Among the 40% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalStrong
Among the 40% highest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioStrong
Among the 30% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioStrong
Among the 40% highest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioStrong
Among the 40% highest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityAverage
Around the average of companies in the same industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityAverage
Around the average of companies in the same industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtStrong
Among the 40% highest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtStrong
Among the 40% highest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageStrong
Among the 40% highest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtWeak
Among the 40% lowest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginAverage
Around the average of companies in the same industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverVery strong
Among the 20% highest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Equity to contributed capitalVery strong
Among the 20% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityStrong
Among the 40% highest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtVery strong
Among the 20% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Annual reports & filings
- Annual report 2025Filed via Brønnøysundsregistrene · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Brønnøysundsregistrene · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
ES Chief Executive Officer | Chief Executive Officer | 2001 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (5) | ||
MB Board of Directors | Board of Directors | 2014 |
MW Board of Directors | Board of Directors | 2014 |
ES Board of Directors | Board of Directors | 2014 |
DR Chairman | Chairman | 2014 |
PR Board of Directors | Board of Directors | 2014 |
Former (1)
KC Board of Directors | Board of Directors | 2014 – 2024 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 24% | 24% | 2024 | |
| Company | 24% | 24% | 2024 | |
| Company | 24% | 24% | 2024 | |
| Individual | 10% | 10% | 2024 | |
| Individual | 10% | 10% | 2020 | |
| Individual | 5% | 5% | 2024 | |
| Company | 3% | 3% | 2020 | |
| Individual | 10% | 10% | 2020 | |
| Company | 10% | 10% | 2023 |
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Company hierarchy
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Pravda AS Board network connections
Board members of Pravda AS also hold positions in 27 other companies.
| Person | Role here | Other companies |
|---|---|---|
| David Reiss-Andersen | Chairman | 14 companiesMany roles |
| Paal Romnes | Board of Directors | 4 companies |
| Erik Schøien | Chief Executive Officer | 3 companies |
| Mikkel Brænne Sandemose | Board of Directors | 2 companies |
| Mette Waaberg | Board of Directors | 2 companies |
| Kristoffer Carlin | Board of Directors | 2 companies |
Frequently asked questions
What is the Org number of Pravda AS?
Pravda AS is registered with Brønnøysundsregistrene under Org 983371264.
What is the revenue of Pravda AS?
Pravda AS reported revenue of NOK 30.0m in 2025.
Who is the CEO of Pravda AS?
Erik Schøien is the CEO of Pravda AS.
Who is the chairman of Pravda AS?
David Reiss-Andersen chairs the board of Pravda AS, in role since 2014.
Where is Pravda AS headquartered?
Pravda AS's registered address is Mølleparken 4.