Oculos AS
ASActiveOrg 984459564Kongens Gate 21A, 0153 OsloActivities of advertising agencies· NACE 7311Est. 2001 · 24 years old37 employees
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Overview
Oculos AS is a Norwegian AS based in Oslo, operating in the Activities of advertising agencies sector. Incorporated in 2001, the company has 37 employees and reported revenue of NOK 74.9m in its latest annual filing.
Revenue 2025
74.9M NOK
+4% vs 2024
EBITDA margin
−17.3 %
−64% vs 2024
Net profit 2025
-25M NOK
-62% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
28.6 %
WeakAmong the 40% lowest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
1.1×
WeakAmong the 40% lowest rated companies in the industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
-105.9 %
Very weakAmong the 10% lowest rated companies in the industry
20212025
EBITDA — year on year
NOK millionsKey figures
Annual report 2025| Revenue | 74.9M NOK | +4% |
| EBITDA | -13M NOK | -64% |
| Net profit | -25M NOK | -62% |
| Total assets | 23.6M NOK | -2% |
| Equity | 6.8M NOK | +41% |
| Employees | 37 | — |
Company information
Legal name
OCULOS AS
Org number
984459564
Legal form
Aksjeselskap
NACE code
Founded
31 December 2001 · 24 years
Share capital
NOK 3,996,940
Employees
37 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-09-30
Financial year
January – December
Signatory rights
Styrets leder og ett styremedlem i fellesskap.
Company purpose
Drive med salg av markedsføringstjenester og -produkter. Deltakelse i andre selskaper.
(no translation available)
Address
Kongens Gate 21A, 0153 Oslo
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Financial development
In its most recent annual report (2025), Oculos AS reported revenue of NOK 74.9m, an increase of 4% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net loss of NOK 25.0m, and the EBITDA margin stood at -17.3%.
At the end of 2025, equity financed 28.6% of the balance sheet, and current assets covered short-term debt 1.1 times.
Financials
Revenue
NOK millionsEBITDA
NOK millionsIncome statement
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 74,881 | 71,679 | 76,943 | 130,936 | 134,804 |
| Staff expenses | -59,682 | -55,424 | -48,673 | -54,907 | -49,605 |
| EBITDA | -12,978 | -7,917 | 4,323 | 2,011 | 7,851 |
| Depreciation & amort. | -8,141 | -8,596 | -12,856 | -13,542 | -13,840 |
| EBIT | -21,119 | -16,513 | -8,533 | -11,530 | -5,989 |
| Net financials | -3,908 | -717 | -391 | 1,712 | -143 |
| Profit before tax | -25,026 | -17,230 | -8,925 | -9,818 | -6,132 |
| Tax | -0 | -1,813 | 888 | 605 | 1,449 |
| Net profit | -25,026 | -15,417 | -9,813 | -10,424 | -7,581 |
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Balance sheet
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 23,635 | 24,126 | 25,532 | 42,834 | 85,585 |
| Equity | 6,762 | 4,789 | 6,206 | 19,105 | 29,623 |
| Long-term debt | 0 | 0 | 6,189 | 8,189 | 0 |
| Short-term debt | 16,873 | 19,337 | 13,137 | 15,540 | 55,962 |
| Total debt | 16,873 | 19,337 | 19,326 | 23,730 | 55,962 |
Financial ratios
5-year trendEBITDA margin
-17.3 %
20212025
Equity ratio
28.6 %
WeakAmong the 40% lowest rated companies in the industry
20212025
Return on equity
-370.1 %
Very weakAmong the 10% lowest rated companies in the industry
20212025
Net profit margin
-33.4 %
Very weakAmong the 20% lowest rated companies in the industry
20212025
Asset turnover
3.17×
Very strongAmong the 20% highest rated companies in the industry
20212025
Debt / equity
2.50×
WeakAmong the 30% lowest rated companies in the industry
20212025
Sector performance
27 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginWeak
Among the 30% lowest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginVery weak
Among the 20% lowest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginVery weak
Among the 20% lowest rated companies in the industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Very weak
Among the 10% lowest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Very weak
Among the 10% lowest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very weak
Among the 10% lowest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Very weak
Among the 10% lowest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioWeak
Among the 40% lowest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioWeak
Among the 40% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioWeak
Among the 40% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioWeak
Among the 40% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 20% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalWeak
Among the 40% lowest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioWeak
Among the 30% lowest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioWeak
Among the 40% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioWeak
Among the 40% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityWeak
Among the 30% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityWeak
Among the 30% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery weak
Among the 10% lowest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery weak
Among the 20% lowest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageWeak
Among the 30% lowest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtVery weak
Among the 10% lowest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery weak
Among the 10% lowest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverVery strong
Among the 20% highest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Equity to contributed capitalWeak
Among the 40% lowest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery strong
Among the 20% highest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtStrong
Among the 40% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Annual reports & filings
- Annual report 2025Filed via Brønnøysundsregistrene · Period 2024-10-01 – 2025-09-30
- Annual report 2024Filed via Brønnøysundsregistrene · Period 2023-10-01 – 2024-09-30
- Annual report 2023Filed via Brønnøysundsregistrene · Period 2022-10-01 – 2023-09-30
- Annual report 2022Filed via Brønnøysundsregistrene · Period 2021-10-01 – 2022-09-30
- Annual report 2021Filed via Brønnøysundsregistrene · Period 2020-10-01 – 2021-09-30
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
EH Chief Executive Officer | Chief Executive Officer | 2025 |
Former (3)
CJ Chief Executive Officer | Chief Executive Officer | 2025 – 2025 |
GL Deputy Member | Deputy Member | 2020 – 2021 |
TW Chief Executive Officer | Chief Executive Officer | 2020 – 2025 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (4) | ||
JE Board of Directors | Board of Directors | 2020 |
MG Board of Directors | Board of Directors | 2025 |
KB Chairman | Chairman | 2024 |
SI Board of Directors | Board of Directors | 2025 |
Former (12)
CA Board of Directors | Board of Directors | 2023 – 2024 |
AW Board of Directors | Board of Directors | 2024 – 2025 |
MB Board of Directors | Board of Directors | 2020 – 2024 |
BT Board of Directors | Board of Directors | 2024 – 2024 |
DB Chairman | Chairman | 2020 – 2024 |
HH Board of Directors | Board of Directors | 2020 – 2021 |
BK Board of Directors | Board of Directors | 2020 – 2024 |
ES Board of Directors | Board of Directors | 2022 – 2024 |
HO Board of Directors | Board of Directors | 2020 – 2022 |
EH Board of Directors | Board of Directors | 2024 – 2025 |
EA Board of Directors | Board of Directors | 2022 – 2024 |
TR Board of Directors | Board of Directors | 2020 – 2022 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2021 | |
| Company | 1.86% | 1.86% | 2020 | |
| Company | 1.24% | 1.24% | 2020 | |
| Company | 1.3% | 1.3% | 2020 | |
| Company | 6.38% | 6.38% | 2020 | |
| Company | 7.81% | 7.81% | 2020 | |
| Company | 4.72% | 4.72% | 2020 |
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Company hierarchy
Parg Invest As1.86%Tws Holding As1.24%Ya Invest As1.3%Tru Holding As6.38%Rd Holding As7.81%Orvei Invest As4.72%
Oculos AS (this company)Board network connections
Board members of Oculos AS also hold positions in 161 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Henrik Hellenes | Board of Directors | 34 companiesMany roles |
| Jørn Eriksson | Board of Directors | 19 companiesMany roles |
| Bente Klemetsdal | Board of Directors | 17 companiesMany roles |
| May Gunn Berger-Lorentzen | Board of Directors | 13 companiesMany roles |
| Kjetil Botten Skogly | Chairman | 11 companiesMany roles |
| Eirik Harildstad | Chief Executive Officer | 10 companiesMany roles |
| Helge Onsum | Board of Directors | 10 companiesMany roles |
| Bjørn Tore Rivrud | Board of Directors | 9 companiesMany roles |
| Christopher Aller Simonsen | Board of Directors | 6 companiesMany roles |
| Anders Waage | Board of Directors | 6 companiesMany roles |
| Dag Birger Sørsdahl | Chairman | 6 companiesMany roles |
| Michael Boye Aller | Board of Directors | 5 companies |
| Erik Aller | Board of Directors | 5 companies |
| Truls Røise | Board of Directors | 5 companies |
| Guro Lundene Gladhaug | Deputy Member | 2 companies |
| Erlendur Stefan Stefansson | Board of Directors | 2 companies |
| Toralf Waaktaar-Slokvik | Chief Executive Officer | 1 company |
Frequently asked questions
What is the Org number of Oculos AS?
Oculos AS is registered with Brønnøysundsregistrene under Org 984459564.
What is the revenue of Oculos AS?
Oculos AS reported revenue of NOK 74.9m in 2025.
How many employees does Oculos AS have?
Oculos AS employs 37 people as of the latest annual report.
Who is the CEO of Oculos AS?
Eirik Harildstad is the CEO of Oculos AS, in role since 2025.
Who is the chairman of Oculos AS?
Kjetil Botten Skogly chairs the board of Oculos AS, in role since 2024.
Where is Oculos AS headquartered?
Oculos AS's registered address is Kongens Gate 21A.