Smartoptics AS
ASActiveOrg 987438266Akersgata 32, 0180 OsloWholesale of information and communication equipment· NACE 4650Est. 2004 · 22 years old9 employeeshttps://www.smartoptics.com
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Overview
Smartoptics AS is a Norwegian AS based in Oslo, operating in the Wholesale of information and communication equipment sector. Incorporated in 2004, the company has 9 employees and reported revenue of NOK 639.4m in its latest annual filing.
Revenue 2025
639.4M NOK
+7% vs 2024
EBITDA margin
12.7 %
+217% vs 2024
Net profit 2025
17.5M NOK
-55% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
7.4 %
WeakAmong the 30% lowest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
1.9×
AverageAround the average of companies in the same industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
2.9 %
AverageAround the average of companies in the same industry
20212025
EBITDA — year on year
NOK millionsKey figures
Annual report 2025| Revenue | 639.4M NOK | +7% |
| EBITDA | 81M NOK | +217% |
| Net profit | 17.5M NOK | -55% |
| Total assets | 605.9M NOK | +27% |
| Equity | 44.8M NOK | -28% |
| Employees | 9 | — |
Company information
Legal name
SMARTOPTICS AS
Org number
987438266
Legal form
Aksjeselskap
NACE code
Founded
24 September 2004 · 22 years
Share capital
NOK 971,500
Employees
9 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Daglig leder alene.
Company purpose
Handel med elektronikk, konsulenttjenester og installasjoner samt hva dermed står i forbindelse.
(no translation available)
Contact
Address
Akersgata 32, 0180 Oslo
Website
https://www.smartoptics.com
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Financial development
In its most recent annual report (2025), Smartoptics AS reported revenue of NOK 639.4m, an increase of 7% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of NOK 17.5m, and the EBITDA margin stood at 12.7%.
At the end of 2025, equity financed 7.4% of the balance sheet, and current assets covered short-term debt 1.9 times.
Financials
Revenue
NOK millionsEBITDA
NOK millionsIncome statement
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 639,398 | 596,685 | 619,888 | 554,967 | 397,871 |
| Staff expenses | -37,585 | -35,579 | -32,990 | -27,303 | -21,308 |
| EBITDA | 81,036 | 25,543 | 96,641 | 71,109 | 44,649 |
| Depreciation & amort. | -8,552 | -6,388 | -4,610 | -0 | -0 |
| EBIT | 72,484 | 19,155 | 92,031 | 71,109 | 44,649 |
| Net financials | -50,378 | 29,326 | -520 | 6,015 | 366 |
| Profit before tax | 22,106 | 48,481 | 91,511 | 77,123 | 45,015 |
| Tax | 4,570 | 9,843 | 19,163 | 16,132 | 8,962 |
| Net profit | 17,536 | 38,638 | 72,348 | 60,991 | 36,053 |
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Balance sheet
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 605,925 | 477,029 | 428,592 | 349,641 | 197,813 |
| Equity | 44,801 | 62,198 | 87,196 | 44,690 | 52,172 |
| Long-term debt | 274,151 | 249,832 | 237,563 | 224,632 | 104,647 |
| Short-term debt | 286,973 | 128,217 | 103,833 | 80,319 | 40,994 |
| Total debt | 561,124 | 378,049 | 341,396 | 304,951 | 145,641 |
Financial ratios
5-year trendEBITDA margin
12.7 %
20212025
Equity ratio
7.4 %
WeakAmong the 30% lowest rated companies in the industry
20212025
Return on equity
39.1 %
StrongAmong the 30% highest rated companies in the industry
20212025
Net profit margin
2.7 %
AverageAround the average of companies in the same industry
20212025
Asset turnover
1.06×
AverageAround the average of companies in the same industry
20212025
Debt / equity
12.52×
Very weakAmong the 10% lowest rated companies in the industry
20212025
Sector performance
28 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginAverage
Around the average of companies in the same industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginStrong
Among the 30% highest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginAverage
Around the average of companies in the same industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Strong
Among the 30% highest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Average
Around the average of companies in the same industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Strong
Among the 30% highest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Strong
Among the 30% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioVery strong
Among the 20% highest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioAverage
Around the average of companies in the same industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioStrong
Among the 40% highest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioVery weak
Among the 10% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 10% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalAverage
Around the average of companies in the same industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioVery strong
Among the 10% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioWeak
Among the 30% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioWeak
Among the 30% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityVery weak
Among the 10% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityVery weak
Among the 10% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtAverage
Around the average of companies in the same industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtStrong
Among the 40% highest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageAverage
Around the average of companies in the same industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtVery weak
Among the 10% lowest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginAverage
Around the average of companies in the same industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverAverage
Around the average of companies in the same industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverAverage
Around the average of companies in the same industry
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Equity to contributed capitalVery strong
Among the 20% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery weak
Among the 20% lowest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtVery weak
Among the 20% lowest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Annual reports & filings
- Annual report 2025Filed via Brønnøysundsregistrene · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Brønnøysundsregistrene · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
JS Deputy Member | Deputy Member | 2024 |
MR Chief Executive Officer | Chief Executive Officer | 2018 |
Former (2)
MÅ Deputy Member | Deputy Member | 2022 – 2024 |
EC Deputy Member | Deputy Member | 2020 – 2022 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
MR Board of Directors | Board of Directors | 2022 |
TR Chairman | Chairman | 2020 |
Former (2)
KA Board of Directors | Board of Directors | 2020 – 2022 |
HK Board of Directors | Board of Directors | 2020 – 2022 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2020 |
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Related companies
Company hierarchy
Smartoptics Group Asa
Smartoptics AS Board network connections
Board members of Smartoptics AS also hold positions in 70 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Einar Caspersen | Deputy Member | 45 companiesMany roles |
| Harald Kristofer Berg | Board of Directors | 14 companiesMany roles |
| Thomas Ramm | Chairman | 9 companiesMany roles |
| Magnus Roger Grenfeldt | Chief Executive Officer | 1 company |
| Karl Andreas Thedeen | Board of Directors | 1 company |
Frequently asked questions
What is the Org number of Smartoptics AS?
Smartoptics AS is registered with Brønnøysundsregistrene under Org 987438266.
What is the revenue of Smartoptics AS?
Smartoptics AS reported revenue of NOK 639.4m in 2025.
How many employees does Smartoptics AS have?
Smartoptics AS employs 9 people as of the latest annual report.
Who is the CEO of Smartoptics AS?
Magnus Roger Grenfeldt is the CEO of Smartoptics AS, in role since 2018.
Who is the chairman of Smartoptics AS?
Thomas Ramm chairs the board of Smartoptics AS, in role since 2020.
Where is Smartoptics AS headquartered?
Smartoptics AS's registered address is Akersgata 32.