Simplify AS
ASDissolvedOrg 991375317Grenseveien 21, 4313 SandnesEngroshandel med datamaskiner, tilleggsutstyr til datamaskiner samt programvare· NACE 46510Est. 2007 · 19 years old4 employees
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Overview
Simplify AS is a Norwegian AS based in Sandnes, operating in the Engroshandel med datamaskiner, tilleggsutstyr til datamaskiner samt programvare sector. Incorporated in 2007, the company has 4 employees and reported revenue of NOK 26.3m in its latest annual filing.
Revenue 2020
26.3M NOK
+13% vs 2019
EBITDA margin
5.7 %
+13% vs 2019
Net profit 2020
0.4M NOK
-18% vs 2019
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
38.9 %
AverageAround the average of companies in the same industry
20162020
Liquidity ratioCurrent assets ÷ Short-term debt
1.2×
WeakAmong the 40% lowest rated companies in the industry
20162020
Return on assets (ROA)Net profit ÷ Total assets × 100
3.1 %
AverageAround the average of companies in the same industry
20162020
EBITDA — year on year
NOK thousandsKey figures
Annual report 2020| Revenue | 26.3M NOK | +13% |
| EBITDA | 1.5M NOK | +13% |
| Net profit | 0.4M NOK | -18% |
| Total assets | 13M NOK | +59% |
| Equity | 5M NOK | +293% |
| Employees | 4 | — |
Company information
Legal name
SIMPLIFY AS
Org number
991375317
Legal form
Aksjeselskap
Founded
11 June 2007 · 19 years
Share capital
NOK 666,075
Employees
4 (FTE)
VAT registered
No
Audit selected
No
Last report
2020-12-31
Financial year
January – December
Signatory rights
Styrets leder og ett styremedlem i fellesskap.
Company purpose
Salg av it-løsninger og andre produkter som naturlig faller sammen med dette, herunder å delta i andre selskaper med lignende virksomhet, kjøp og salg av aksjer og fast eiendom eller på annen måte gjøre seg interessert i andre foretagende.
(no translation available)
Address
Grenseveien 21, 4313 Sandnes
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Financial development
In its most recent annual report (2020), Simplify AS reported revenue of NOK 26.3m, an increase of 13% on the year before. The figures on this page draw on 5 annual filings covering 2016 to 2020. The bottom line showed a net profit of NOK 396.7k, and the EBITDA margin stood at 5.7%.
At the end of 2020, equity financed 38.9% of the balance sheet, and current assets covered short-term debt 1.2 times.
Financials
Revenue
NOK millionsEBITDA
NOK thousandsIncome statement
NOK thousands| Item | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|
| Revenue | 26,317 | 23,325 | 28,832 | 33,901 | 38,581 |
| Staff expenses | -6,289 | -6,427 | -6,556 | -7,949 | -7,573 |
| EBITDA | 1,507 | 1,334 | -2,424 | 110 | 777 |
| Depreciation & amort. | -1,029 | -714 | -343 | -28 | -28 |
| EBIT | 478 | 620 | -2,768 | 82 | 749 |
| Net financials | -81 | -139 | -27 | -60 | -36 |
| Profit before tax | 397 | 482 | -2,795 | 22 | 714 |
| Tax | -0 | -0 | 56 | -43 | 201 |
| Net profit | 397 | 482 | -2,850 | 65 | 512 |
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Balance sheet
NOK thousands| Item | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|
| Total assets | 12,981 | 8,172 | 7,335 | 9,884 | 10,191 |
| Equity | 5,045 | 1,284 | 802 | 3,254 | 3,189 |
| Long-term debt | 0 | 2,000 | 88 | 431 | 750 |
| Short-term debt | 7,935 | 4,888 | 6,445 | 6,199 | 6,252 |
| Total debt | 7,935 | 6,888 | 6,533 | 6,630 | 7,003 |
Financial ratios
5-year trendEBITDA margin
5.7 %
20162020
Equity ratio
38.9 %
AverageAround the average of companies in the same industry
20162020
Return on equity
7.9 %
AverageAround the average of companies in the same industry
20162020
Net profit margin
1.5 %
AverageAround the average of companies in the same industry
20162020
Asset turnover
2.03×
AverageAround the average of companies in the same industry
20162020
Debt / equity
1.57×
AverageAround the average of companies in the same industry
20162020
Sector performance
28 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginAverage
Around the average of companies in the same industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginAverage
Around the average of companies in the same industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginAverage
Around the average of companies in the same industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Average
Around the average of companies in the same industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Average
Around the average of companies in the same industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Average
Around the average of companies in the same industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Average
Around the average of companies in the same industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioAverage
Around the average of companies in the same industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioWeak
Among the 40% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioAverage
Around the average of companies in the same industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioWeak
Among the 40% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityAverage
Around the average of companies in the same industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalWeak
Among the 40% lowest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioVery strong
Among the 10% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioAverage
Around the average of companies in the same industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioAverage
Around the average of companies in the same industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityAverage
Around the average of companies in the same industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityWeak
Among the 40% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtAverage
Around the average of companies in the same industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtStrong
Among the 40% highest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageAverage
Around the average of companies in the same industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtAverage
Around the average of companies in the same industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginAverage
Around the average of companies in the same industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverAverage
Around the average of companies in the same industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverVery weak
Among the 10% lowest rated companies in the industry
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Equity to contributed capitalAverage
Around the average of companies in the same industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery strong
Among the 10% highest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtWeak
Among the 40% lowest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Annual reports & filings
- Annual report 2020Filed via Brønnøysundsregistrene · Period 2020-01-01 – 2020-12-31
- Annual report 2019Filed via Brønnøysundsregistrene · Period 2019-01-01 – 2019-12-31
- Annual report 2018Filed via Brønnøysundsregistrene · Period 2018-01-01 – 2018-12-31
- Annual report 2017Filed via Brønnøysundsregistrene · Period 2017-01-01 – 2017-12-31
- Annual report 2016Filed via Brønnøysundsregistrene · Period 2016-01-01 – 2016-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
FB Chief Executive Officer | Chief Executive Officer | 2021 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
JL Board of Directors | Board of Directors | 2021 |
HS Board of Directors | Board of Directors | 2021 |
MA Chairman | Chairman | 2021 |
Former (2)
SF Board of Directors | Board of Directors | 2020 – 2021 |
IE Board of Directors | Board of Directors | 2020 – 2021 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2021 | |
| Company | 40% | 40% | 2020 |
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Related companies
Company hierarchy
Ecit Solutions As
Simplify AS Board network connections
Board members of Simplify AS also hold positions in 148 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Morten Andre Yttreeide | Chairman | 59 companiesMany roles |
| Halvor Sewell Aspaas | Board of Directors | 42 companiesMany roles |
| Ingve Eide | Board of Directors | 25 companiesMany roles |
| Joar Løhre | Board of Directors | 15 companiesMany roles |
| Stig Feyling | Board of Directors | 6 companiesMany roles |
| Freddy Bjørnvik | Chief Executive Officer | 1 company |
Frequently asked questions
What is the Org number of Simplify AS?
Simplify AS is registered with Brønnøysundsregistrene under Org 991375317.
What is the revenue of Simplify AS?
Simplify AS reported revenue of NOK 26.3m in 2020.
How many employees does Simplify AS have?
Simplify AS employs 4 people as of the latest annual report.
Who is the CEO of Simplify AS?
Freddy Bjørnvik is the CEO of Simplify AS, in role since 2021.
Who is the chairman of Simplify AS?
Morten Andre Yttreeide chairs the board of Simplify AS, in role since 2021.
Where is Simplify AS headquartered?
Simplify AS's registered address is Grenseveien 21.