Stadssalg AS
ASActiveOrg 991743634Bølerveien 38, 2016 FrognerRetail sale of motor vehicles· NACE 4781Est. 2007 · 19 years old37 employeeshttps://www.stadssalg.no
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Overview
Stadssalg AS is a Norwegian AS based in Frogner, operating in the Retail sale of motor vehicles sector. Incorporated in 2007, the company has 37 employees and reported revenue of NOK 699.6m in its latest annual filing.
Revenue 2025
0.7B NOK
−9% vs 2024
EBITDA margin
11.2 %
+2% vs 2024
Net profit 2025
0.1B NOK
+3% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
81.3 %
Very strongAmong the 20% highest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
0.6×
Very weakAmong the 20% lowest rated companies in the industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
3.3 %
AverageAround the average of companies in the same industry
20212025
EBITDA — year on year
NOK millionsKey figures
Annual report 2025| Revenue | 0.7B NOK | -9% |
| EBITDA | 0.1B NOK | +2% |
| Net profit | 0.1B NOK | +3% |
| Total assets | 1.7B NOK | +6% |
| Equity | 1.4B NOK | +1% |
| Employees | 37 | — |
Company information
Legal name
STADSSALG AS
Org number
991743634
Legal form
Aksjeselskap
NACE code
Founded
30 June 2007 · 19 years
Share capital
NOK 1,000,000,000
Employees
37 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Viggo Normann, Stig Otto Nilsen
Company purpose
Kjøp, salg og utleie av kjøretøy, fast eiendom mv., investering i finansielle instrumenter og alt som står i naturlig forbindelse med dette.
(no translation available)
Contact
Address
Bølerveien 38, 2016 Frogner
Phone
+47 75 58 72 00
Email
sporsmal@stadssalg.no
Website
https://www.stadssalg.no
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Financial development
In its most recent annual report (2025), Stadssalg AS reported revenue of NOK 699.6m, a decrease of 9% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of NOK 56.6m, and the EBITDA margin stood at 11.2%.
At the end of 2025, equity financed 81.3% of the balance sheet, and current assets covered short-term debt 0.6 times.
Financials
Revenue
NOK millionsEBITDA
NOK millionsIncome statement
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 699,635 | 772,006 | 582,950 | 414,234 | 505,511 |
| Staff expenses | -24,003 | -21,102 | -17,169 | -15,708 | -16,632 |
| EBITDA | 78,306 | 76,684 | 77,950 | 63,868 | 40,056 |
| Depreciation & amort. | -20,598 | -19,301 | -19,206 | -15,338 | -18,552 |
| EBIT | 57,708 | 57,383 | 58,744 | 48,530 | 21,504 |
| Net financials | 14,304 | 15,168 | 4,362 | -47,349 | 4,024 |
| Profit before tax | 72,012 | 72,551 | 63,106 | 1,182 | 25,528 |
| Tax | 15,441 | 17,401 | 16,552 | 8,748 | 6,877 |
| Net profit | 56,572 | 55,150 | 46,554 | -7,567 | 18,650 |
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Balance sheet
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 1,691,425 | 1,596,728 | 1,696,200 | 1,429,868 | 1,288,760 |
| Equity | 1,375,946 | 1,368,144 | 1,339,993 | 1,126,980 | 964,485 |
| Long-term debt | 202,973 | 119,477 | 242,876 | 232,560 | 237,377 |
| Short-term debt | 112,506 | 109,107 | 113,331 | 70,328 | 86,898 |
| Total debt | 315,479 | 228,584 | 356,207 | 302,888 | 324,275 |
Financial ratios
5-year trendEBITDA margin
11.2 %
20212025
Equity ratio
81.3 %
Very strongAmong the 20% highest rated companies in the industry
20212025
Return on equity
4.1 %
AverageAround the average of companies in the same industry
20212025
Net profit margin
8.1 %
StrongAmong the 30% highest rated companies in the industry
20212025
Asset turnover
0.41×
WeakAmong the 40% lowest rated companies in the industry
20212025
Debt / equity
0.23×
Very strongAmong the 20% highest rated companies in the industry
20212025
Sector performance
28 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginVery weak
Among the 20% lowest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginStrong
Among the 30% highest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginStrong
Among the 30% highest rated companies in the industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Average
Around the average of companies in the same industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Average
Around the average of companies in the same industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Average
Around the average of companies in the same industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Average
Around the average of companies in the same industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioVery strong
Among the 20% highest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioVery weak
Among the 20% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioWeak
Among the 30% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioWeak
Among the 40% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery strong
Among the 10% highest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalVery weak
Among the 20% lowest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioStrong
Among the 30% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioVery strong
Among the 20% highest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioVery strong
Among the 20% highest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityVery strong
Among the 20% highest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityStrong
Among the 30% highest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtStrong
Among the 40% highest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtStrong
Among the 30% highest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageStrong
Among the 30% highest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtAverage
Around the average of companies in the same industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginAverage
Around the average of companies in the same industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverWeak
Among the 40% lowest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverVery weak
Among the 10% lowest rated companies in the industry
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Equity to contributed capitalWeak
Among the 40% lowest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityAverage
Around the average of companies in the same industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtWeak
Among the 30% lowest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Annual reports & filings
- Annual report 2025Filed via Brønnøysundsregistrene · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Brønnøysundsregistrene · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
SO Chief Executive Officer | Chief Executive Officer | 2007 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (4) | ||
VN Chairman | Chairman | 2019 |
BH Board of Directors | Board of Directors | 2019 |
TN Board of Directors | Board of Directors | 2019 |
SO Board of Directors | Board of Directors | 2019 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2020 |
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Company hierarchy
Stadssalg AS (this company)
Tower Hotel Norway AS100% ownedHunstadsenteret AS100% ownedJunkerdalen AS100% ownedFauske Hotell As100% ownedBoard network connections
Board members of Stadssalg AS also hold positions in 49 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Stig Otto Nilsen | Chief Executive Officer | 30 companiesMany roles |
| Viggo Normann | Chairman | 9 companiesMany roles |
| Trine Nøvik | Board of Directors | 9 companiesMany roles |
| Barbro Helen Myhre | Board of Directors | 1 company |
Frequently asked questions
What is the Org number of Stadssalg AS?
Stadssalg AS is registered with Brønnøysundsregistrene under Org 991743634.
What is the revenue of Stadssalg AS?
Stadssalg AS reported revenue of NOK 699.6m in 2025.
How many employees does Stadssalg AS have?
Stadssalg AS employs 37 people as of the latest annual report.
Who is the CEO of Stadssalg AS?
Stig Otto Nilsen is the CEO of Stadssalg AS.
Who is the chairman of Stadssalg AS?
Viggo Normann chairs the board of Stadssalg AS, in role since 2019.
Where is Stadssalg AS headquartered?
Stadssalg AS's registered address is Bølerveien 38.