Makeup Mekka AS
ASActiveOrg 994928902Sommerrogata 17, 0255 OsloRetail sale of cosmetic and toilet articles· NACE 4775Est. 2009 · 16 years old18 employeeshttps://www.makeupmekka.no
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Overview
Makeup Mekka AS is a Norwegian AS based in Oslo, operating in the Retail sale of cosmetic and toilet articles sector. Incorporated in 2009, the company has 18 employees and reported revenue of NOK 87.0m in its latest annual filing.
Revenue 2025
87M NOK
−36% vs 2024
EBITDA margin
−13.7 %
−334% vs 2024
Net profit 2025
-10.8M NOK
-170% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
32.0 %
AverageAround the average of companies in the same industry
20202025
Liquidity ratioCurrent assets ÷ Short-term debt
1.6×
AverageAround the average of companies in the same industry
20202025
Return on assets (ROA)Net profit ÷ Total assets × 100
-22.6 %
Very weakAmong the 20% lowest rated companies in the industry
20202025
EBITDA — year on year
NOK millionsKey figures
Annual report 2025| Revenue | 87M NOK | -36% |
| EBITDA | -11.9M NOK | -334% |
| Net profit | -10.8M NOK | -170% |
| Total assets | 47.6M NOK | -12% |
| Equity | 15.3M NOK | -41% |
| Employees | 18 | — |
Company information
Legal name
MAKEUP MEKKA AS
Org number
994928902
Legal form
Aksjeselskap
NACE code
Founded
23 November 2009 · 16 years
Share capital
NOK 1,114,600
Employees
18 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Styrets leder og ett styremedlem i fellesskap.
Company purpose
Import, eksport og salg av kosmetikk og toalettartikler ved postordre- og internetthandel eller på annen måte, samt annen virksomhet som står i forbindelse med dette.
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Contact
Address
Sommerrogata 17, 0255 Oslo
Phone
+47 46 79 04 44
Email
kundeservice@makeupmekka.no
Website
https://www.makeupmekka.no
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Financial development
In its most recent annual report (2025), Makeup Mekka AS reported revenue of NOK 87.0m, a decrease of 36% on the year before. The figures on this page draw on 5 annual filings covering 2020 to 2025. The bottom line showed a net loss of NOK 10.8m, and the EBITDA margin stood at -13.7%.
At the end of 2025, equity financed 32% of the balance sheet, and current assets covered short-term debt 1.6 times.
Financials
Revenue
NOK millionsEBITDA
NOK millionsIncome statement
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2020 |
|---|---|---|---|---|---|
| Revenue | 86,995 | 135,130 | 175,078 | 150,461 | 92,004 |
| Staff expenses | -13,100 | -16,062 | -25,483 | -20,049 | -13,363 |
| EBITDA | -11,920 | -2,746 | 12,262 | 11,811 | 12,561 |
| Depreciation & amort. | -315 | -299 | -215 | -176 | -249 |
| EBIT | -12,235 | -3,045 | 12,047 | 11,635 | 12,312 |
| Net financials | -1,564 | -2,072 | -488 | -62 | -534 |
| Profit before tax | -13,799 | -5,117 | 11,559 | 11,573 | 11,778 |
| Tax | -3,035 | -1,123 | 2,546 | 2,554 | 2,594 |
| Net profit | -10,764 | -3,994 | 9,013 | 9,019 | 9,184 |
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Balance sheet
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2020 |
|---|---|---|---|---|---|
| Total assets | 47,617 | 54,349 | 57,627 | 51,683 | 35,964 |
| Equity | 15,251 | 26,014 | 30,008 | 26,562 | 19,239 |
| Long-term debt | 9,260 | 0 | 0 | 0 | 21 |
| Short-term debt | 23,107 | 28,334 | 27,617 | 25,120 | 16,704 |
| Total debt | 32,367 | 28,334 | 27,617 | 25,120 | 16,725 |
Financial ratios
5-year trendEBITDA margin
-13.7 %
20202025
Equity ratio
32.0 %
AverageAround the average of companies in the same industry
20202025
Return on equity
-70.6 %
Very weakAmong the 10% lowest rated companies in the industry
20202025
Net profit margin
-12.4 %
Very weakAmong the 20% lowest rated companies in the industry
20202025
Asset turnover
1.83×
AverageAround the average of companies in the same industry
20202025
Debt / equity
2.12×
WeakAmong the 40% lowest rated companies in the industry
20202025
Sector performance
28 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginStrong
Among the 30% highest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginVery weak
Among the 20% lowest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginVery weak
Among the 20% lowest rated companies in the industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Very weak
Among the 10% lowest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Very weak
Among the 20% lowest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very weak
Among the 10% lowest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Very weak
Among the 20% lowest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioWeak
Among the 40% lowest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioAverage
Around the average of companies in the same industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioVery weak
Among the 20% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioWeak
Among the 30% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityWeak
Among the 40% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalAverage
Around the average of companies in the same industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioAverage
Around the average of companies in the same industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioAverage
Around the average of companies in the same industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioAverage
Around the average of companies in the same industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityWeak
Among the 40% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityWeak
Among the 40% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery weak
Among the 20% lowest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery weak
Among the 20% lowest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageWeak
Among the 30% lowest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtVery weak
Among the 20% lowest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery weak
Among the 20% lowest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverAverage
Around the average of companies in the same industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverVery strong
Among the 20% highest rated companies in the industry
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Equity to contributed capitalStrong
Among the 40% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery weak
Among the 20% lowest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtWeak
Among the 40% lowest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Annual reports & filings
- Annual report 2025Filed via Brønnøysundsregistrene · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
- Annual report 2020Filed via Brønnøysundsregistrene · Period 2020-01-01 – 2020-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
TH Chief Executive Officer | Chief Executive Officer | 2023 |
Former (1)
BM Chief Executive Officer | Chief Executive Officer | 2017 – 2023 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (6) | ||
KI Board of Directors | Board of Directors | 2020 |
ØK Board of Directors | Board of Directors | 2020 |
IJ Board of Directors | Board of Directors | 2020 |
JA Board of Directors | Board of Directors | 2020 |
SB Board of Directors | Board of Directors | 2025 |
ET Chairman | Chairman | 2025 |
Former (1)
KE Board of Directors | Board of Directors | 2020 – 2024 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2020 |
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Company hierarchy
Mm Holdco As
Makeup Mekka AS Board network connections
Board members of Makeup Mekka AS also hold positions in 64 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Sverre Birger Flåskjer | Board of Directors | 35 companiesMany roles |
| Jørgen Andreas Staff Lysdahl | Board of Directors | 8 companiesMany roles |
| Elisabeth Tapper | Chairman | 8 companiesMany roles |
| Inger Johanne Solhaug | Board of Directors | 6 companiesMany roles |
| Berit Malene Sjøvik | Chief Executive Officer | 2 companies |
| Katja Ivarson | Board of Directors | 2 companies |
| Ørnulf Kaald Kiær | Board of Directors | 2 companies |
| Thea Hestad Kavli | Chief Executive Officer | 1 company |
Frequently asked questions
What is the Org number of Makeup Mekka AS?
Makeup Mekka AS is registered with Brønnøysundsregistrene under Org 994928902.
What is the revenue of Makeup Mekka AS?
Makeup Mekka AS reported revenue of NOK 87.0m in 2025.
How many employees does Makeup Mekka AS have?
Makeup Mekka AS employs 18 people as of the latest annual report.
Who is the CEO of Makeup Mekka AS?
Thea Hestad Kavli is the CEO of Makeup Mekka AS, in role since 2023.
Who is the chairman of Makeup Mekka AS?
Elisabeth Tapper chairs the board of Makeup Mekka AS, in role since 2025.
Where is Makeup Mekka AS headquartered?
Makeup Mekka AS's registered address is Sommerrogata 17.