Identify AS
ASActiveOrg 995813106Bestumstubben 11, 0281 OsloActivities of advertising agencies· NACE 7311Est. 2010 · 16 years old0 employeeshttps://www.identify.no
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Overview
Identify AS is a Norwegian AS based in Oslo, operating in the Activities of advertising agencies sector. Incorporated in 2010, the company has 0 employees and reported revenue of NOK 5.1m in its latest annual filing.
Revenue 2025
5.1M NOK
−1% vs 2024
EBITDA margin
5.3 %
+231% vs 2024
Net profit 2025
0.2M NOK
+3503% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
-24.3 %
Very weakAmong the 20% lowest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
0.7×
Very weakAmong the 20% lowest rated companies in the industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
8.5 %
AverageAround the average of companies in the same industry
20212025
EBITDA — year on year
NOK thousandsKey figures
Annual report 2025| Revenue | 5.1M NOK | -1% |
| EBITDA | 0.3M NOK | +231% |
| Net profit | 0.2M NOK | +3503% |
| Total assets | 2.3M NOK | -3% |
| Equity | -0.6M NOK | +26% |
| Employees | 0 | — |
Company information
Legal name
IDENTIFY AS
Org number
995813106
Legal form
Aksjeselskap
NACE code
Founded
1 August 2010 · 16 years
Share capital
NOK 139,000
Employees
0 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Rune nedrelid
Company purpose
Fremstilling og salg av reklame og andre produkter som naturlig faller sammen med dette. Import av varer for salg. Delta i andre selskap med liknende virksomhet.
(no translation available)
Contact
Address
Bestumstubben 11, 0281 Oslo
Website
https://www.identify.no
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
Financial development
In its most recent annual report (2025), Identify AS reported revenue of NOK 5.1m, a decrease of 1% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of NOK 196.9k, and the EBITDA margin stood at 5.3%.
At the end of 2025, current assets covered short-term debt 0.7 times.
Financials
Revenue
NOK thousandsEBITDA
NOK thousandsIncome statement
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 5,122 | 5,160 | 3,544 | 4,212 | 3,521 |
| Staff expenses | 99 | -54 | -162 | -337 | -197 |
| EBITDA | 269 | 81 | 87 | 94 | -19 |
| Depreciation & amort. | -68 | -83 | -137 | -77 | -38 |
| EBIT | 201 | -2 | -50 | 17 | -57 |
| Net financials | -4 | -4 | -17 | -7 | -4 |
| Profit before tax | 197 | -6 | -67 | 10 | -61 |
| Tax | -0 | -0 | -0 | -0 | -0 |
| Net profit | 197 | -6 | -67 | 10 | -61 |
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Balance sheet
NOK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 2,303 | 2,371 | 3,169 | 1,661 | 1,298 |
| Equity | -559 | -756 | -750 | -1,923 | -1,933 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 2,862 | 3,127 | 3,919 | 3,584 | 3,231 |
| Total debt | 2,862 | 3,127 | 3,919 | 3,584 | 3,231 |
Financial ratios
5-year trendEBITDA margin
5.3 %
20212025
Equity ratio
-24.3 %
Very weakAmong the 20% lowest rated companies in the industry
20212025
Return on equity
—
20212025
Net profit margin
3.8 %
AverageAround the average of companies in the same industry
20212025
Asset turnover
2.22×
StrongAmong the 30% highest rated companies in the industry
20212025
Debt / equity
—
20212025
Sector performance
20 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginWeak
Among the 30% lowest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginAverage
Around the average of companies in the same industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginAverage
Around the average of companies in the same industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on assets (ROA)Average
Around the average of companies in the same industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Basic earning power (BEP)Strong
Among the 40% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioAverage
Around the average of companies in the same industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Return on equity (ROE)Not rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on net assets (RONA)Not rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Liquidity
Current ratioVery weak
Among the 20% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioVery weak
Among the 20% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioVery weak
Among the 20% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Cash conversion ratioVery strong
Among the 20% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Current assets to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Debt & solvency
Solidity ratioVery weak
Among the 20% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioVery weak
Among the 20% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Income to debtAverage
Around the average of companies in the same industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtAverage
Around the average of companies in the same industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageStrong
Among the 30% highest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtAverage
Around the average of companies in the same industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginAverage
Around the average of companies in the same industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Debt to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Efficiency & development
Asset turnoverStrong
Among the 30% highest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Equity to contributed capitalVery weak
Among the 10% lowest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in debtStrong
Among the 40% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
One-year change in equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's equity.
Annual reports & filings
- Annual report 2025Filed via Brønnøysundsregistrene · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Brønnøysundsregistrene · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Brønnøysundsregistrene · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Brønnøysundsregistrene · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Brønnøysundsregistrene · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
KJ Chief Executive Officer | Chief Executive Officer | 2025 |
Former (3)
RN Chief Executive Officer | Chief Executive Officer | 2023 – 2025 |
ØN Chief Executive Officer | Chief Executive Officer | 2017 – 2022 |
HB Chief Executive Officer | Chief Executive Officer | 2022 – 2023 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
KJ Chairman | Chairman | 2025 |
RN Board of Directors | Board of Directors | 2017 |
Former (1)
ØN Chairman | Chairman | 2017 – 2025 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2023 | |
| Company | 100% | 100% | 2020 |
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Related companies
Company hierarchy
Involve! Holding As
Identify AS Board network connections
Board members of Identify AS also hold positions in 64 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Rune Nedrelid | Chief Executive Officer | 21 companiesMany roles |
| Øyvind Nedrelid | Chief Executive Officer | 18 companiesMany roles |
| Karl Johan Bjerge | Chief Executive Officer | 17 companiesMany roles |
| Henning Børve Figenschou | Chief Executive Officer | 8 companiesMany roles |
Frequently asked questions
What is the Org number of Identify AS?
Identify AS is registered with Brønnøysundsregistrene under Org 995813106.
What is the revenue of Identify AS?
Identify AS reported revenue of NOK 5.1m in 2025.
Who is the CEO of Identify AS?
Karl Johan Bjerge is the CEO of Identify AS, in role since 2025.
Who is the chairman of Identify AS?
Karl Johan Bjerge chairs the board of Identify AS, in role since 2025.
Where is Identify AS headquartered?
Identify AS's registered address is Bestumstubben 11.