Destination Jönköping AB
ABActiveOrg 5564282886Framgången 1, 553 18 JönköpingOther reservation service and related activities· NACE 7990Est. 1991 · 35 years old50-99 employees
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Overview
Destination Jönköping AB is a Swedish AB based in Jönköping, operating in the Other reservation service and related activities sector. Incorporated in 1991, the company reported revenue of SEK 41.3m in its latest annual filing.
Revenue 2025
41.3M SEK
+98998% vs 2024
EBITDA margin
3.5 %
+10185614% vs 2024
Net profit 2025
0.6M SEK
+344955% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
23.3 %
WeakAmong the 30% lowest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
1.3×
WeakAmong the 30% lowest rated companies in the industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
2.5 %
AverageAround the average of companies in the same industry
20212025
EBITDA — year on year
SEK thousandsKey figures
Annual report 2025| Revenue | 41.3M SEK | +98998% |
| EBITDA | 1.4M SEK | +10185614% |
| Net profit | 0.6M SEK | +344955% |
| Total assets | 25.5M SEK | +115676% |
| Equity | 6M SEK | +131472% |
| Employees | — | — |
Company information
Legal name
Destination Jönköping AB
Org number
5564282886
Legal form
Aktiebolag
NACE code
Founded
20 June 1991 · 35 years
Share capital
SEK 1,000,000
Employees
50-99
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas av Hörnsten, Maria Kristina Lans, Gunnar Karl Johan i förening med Stävmo, Lena Elisabeth Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
Bolaget skall genom platsmarknadsföring stärka bilden av Jönköping. Bolaget har till föremål för sin verksamhet att marknadsföra, leda, samordna och utveckla Jönköpings kommun som besöks-, mötes- och evenemangsplats. Detta innebär att bolaget på uppdrag av Jönköpings kommun ska - initiera, värva, stödja och koordinera genomförandet av prioriterade evenemang, möten och kongresser -svara för turistbyråverksamhet -svara för Convention Bureauverksamhet -svara för scenansvaret vid Jönköpings Konserthus och Jönköpings Teater - svara för biljettförsäljningsverksamhet - samverka med befintliga och nya aktörer inom de verksamhetsområden bolaget ansvarar för Bolaget är skyldigt att utföra de uppdrag som bolaget tilldelats av sin ägare. Verksamheten ska bedrivas åt ägaren/ i ägarens ställe.
(no translation available)
Contact
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Financial development
In its most recent annual report (2025), Destination Jönköping AB reported revenue of SEK 41.3m, an increase of 98998% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of SEK 628.0k, and the EBITDA margin stood at 3.5%.
At the end of 2025, equity financed 23.3% of the balance sheet, and current assets covered short-term debt 1.3 times.
Financials
Revenue
SEK millionsEBITDA
SEK thousandsIncome statement
SEK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 41,326 | 42 | 42,184 | 42,206 | 31,615 |
| Staff expenses | -18,933 | -19 | — | — | — |
| EBITDA | 1,426 | 0 | -191 | 2,338 | 863 |
| Depreciation & amort. | -114 | -0 | -129 | -115 | -116 |
| EBIT | 1,312 | -0 | -320 | 2,223 | 747 |
| Net financials | 318 | 0 | 285 | 54 | -5 |
| Profit before tax | 630 | 0 | -35 | 77 | 742 |
| Tax | -2 | -0 | -21 | -42 | -171 |
| Net profit | 628 | 0 | -56 | 35 | 571 |
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Balance sheet
SEK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 25,510 | 22 | 18,964 | 17,132 | 20,391 |
| Equity | 5,951 | 5 | 4,340 | 4,396 | 2,611 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 19,557 | 18 | 14,624 | 12,736 | 17,780 |
| Total debt | 19,557 | 18 | 14,624 | 12,736 | 17,780 |
Financial ratios
5-year trendEBITDA margin
3.5 %
20212025
Equity ratio
23.3 %
WeakAmong the 30% lowest rated companies in the industry
20212025
Return on equity
10.6 %
AverageAround the average of companies in the same industry
20212025
Net profit margin
1.5 %
WeakAmong the 40% lowest rated companies in the industry
20212025
Asset turnover
1.62×
AverageAround the average of companies in the same industry
20212025
Debt / equity
3.29×
WeakAmong the 30% lowest rated companies in the industry
20212025
Sector performance
26 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginVery weak
Among the 20% lowest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginAverage
Around the average of companies in the same industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginWeak
Among the 40% lowest rated companies in the industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Average
Around the average of companies in the same industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Average
Around the average of companies in the same industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Average
Around the average of companies in the same industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Average
Around the average of companies in the same industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioAverage
Around the average of companies in the same industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioWeak
Among the 30% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioWeak
Among the 40% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioVery weak
Among the 10% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 20% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalStrong
Among the 30% highest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioVery strong
Among the 20% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioWeak
Among the 30% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioWeak
Among the 30% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityWeak
Among the 30% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityWeak
Among the 30% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtAverage
Around the average of companies in the same industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtAverage
Around the average of companies in the same industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest rate on debtVery strong
Among the 10% highest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginAverage
Around the average of companies in the same industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Interest coverageNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The ability to pay the interest on the company's debt out of its earnings.
Efficiency & development
Asset turnoverAverage
Around the average of companies in the same industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Equity to contributed capitalAverage
Around the average of companies in the same industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery strong
Among the 10% highest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtVery weak
Among the 10% lowest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Annual reports & filings
- Annual report 2025Filed via Bolagsverket / SCB · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (5) | ||
BM Other Auditor | Other Auditor | 2022 |
BN Other Auditor | Other Auditor | 2024 |
LE Chief Executive Officer | Chief Executive Officer | 2022 |
PO Chief Auditor | Chief Auditor | 2026 |
JO Auditor Substitute | Auditor Substitute | 2025 |
Former (10)
DM Auditor Substitute | Auditor Substitute | 2020 – 2025 |
HF Auditor Substitute | Auditor Substitute | 2020 – 2020 |
CA Chief Executive Officer | Chief Executive Officer | 2020 – 2022 |
SJ Chief Executive Officer | Chief Executive Officer | 2021 – 2022 |
AJ Chief Executive Officer | Chief Executive Officer | 2020 – 2021 |
BO Other Auditor | Other Auditor | 2022 – 2023 |
JE Chief Executive Officer | Chief Executive Officer | 2020 – 2022 |
CM Other Auditor | Other Auditor | 2023 – 2024 |
ET Chief Auditor | Chief Auditor | 2024 – 2026 |
MP Chief Auditor | Chief Auditor | 2020 – 2020 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (7) | ||
PM Board of Directors | Board of Directors | 2020 |
LE Board of Directors | Board of Directors | 2020 |
JK Board of Directors | Board of Directors | 2024 |
AS Board of Directors | Board of Directors | 2024 |
MK Board of Directors | Board of Directors | 2020 |
SI Board of Directors | Board of Directors | 2020 |
GK Chairman | Chairman | 2020 |
Former (8)
KK Board of Directors | Board of Directors | 2022 – 2023 |
NJ Chairman | Chairman | 2022 – 2023 |
LA Board of Directors | Board of Directors | 2022 – 2023 |
AF Board of Directors | Board of Directors | 2022 – 2023 |
AA Board of Directors | Board of Directors | 2022 – 2023 |
PJ Board of Directors | Board of Directors | 2020 – 2024 |
BA Board of Directors | Board of Directors | 2022 – 2023 |
AV Board of Directors | Board of Directors | 2020 – 2024 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 0001 |
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Related companies
Company hierarchy
Jönköpings Kommun
Destination Jönköping AB Board network connections
Board members of Destination Jönköping AB also hold positions in 1105 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Maria Pernilla Rehnberg | Chief Auditor | 265 companiesMany roles |
| Sven Johan Michael Johansson | Chief Executive Officer | 179 companiesMany roles |
| Hans Fredrik Warén | Auditor Substitute | 170 companiesMany roles |
| Jacob Oscar Peter Lindahl | Auditor Substitute | 164 companiesMany roles |
| Anders Jerker Stenqvist | Chief Executive Officer | 163 companiesMany roles |
| Dag Magnus Köllerström | Auditor Substitute | 52 companiesMany roles |
| Per Olle Simon Gustavsson | Chief Auditor | 37 companiesMany roles |
| Emil Thomas Carlsson | Chief Auditor | 34 companiesMany roles |
| Claes Martin Hytting | Other Auditor | 7 companiesMany roles |
| Lars Andreas Sturesson | Board of Directors | 6 companiesMany roles |
| Björn Olof Robert Westberg | Other Auditor | 4 companies |
| Kent Kiet Ly | Board of Directors | 4 companies |
| Brittinger Monika Viktoria Leander | Other Auditor | 3 companies |
| Angela Amina E Rindehag Hafström | Board of Directors | 3 companies |
| Gunnar Karl Johan Lans | Chairman | 3 companies |
| Lars Erik Magnus Antonsson | Board of Directors | 2 companies |
| Jan Kenneth Ivarsson | Board of Directors | 2 companies |
| Maria Kristina Hörnsten | Board of Directors | 2 companies |
| Charlotte Annica Guldstrand | Chief Executive Officer | 1 company |
| Lena Elisabeth Stävmo | Chief Executive Officer | 1 company |
| Anders Fredrik Evert Hjalmarsson | Board of Directors | 1 company |
| Per Johan Edvardsson | Board of Directors | 1 company |
| Anna Sofia Byren | Board of Directors | 1 company |
Frequently asked questions
What is the Org number of Destination Jönköping AB?
Destination Jönköping AB is registered with Bolagsverket / SCB under Org 5564282886.
What is the revenue of Destination Jönköping AB?
Destination Jönköping AB reported revenue of SEK 41.3m in 2025.
Who is the CEO of Destination Jönköping AB?
Lena Elisabeth Stävmo is the CEO of Destination Jönköping AB, in role since 2022.
Who is the chairman of Destination Jönköping AB?
Gunnar Karl Johan Lans chairs the board of Destination Jönköping AB, in role since 2020.
Where is Destination Jönköping AB headquartered?
Destination Jönköping AB's registered address is Framgången 1.