Ipsos AB
ABActiveOrg 5566246954Franzéngatan 6, 112 51 StockholmMarket research and public opinion polling· NACE 7320Est. 2002 · 24 years old96 employees
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Overview
Ipsos AB is a Swedish AB based in Stockholm, operating in the Market research and public opinion polling sector. Incorporated in 2002, the company has 96 employees and reported revenue of SEK 196.1m in its latest annual filing.
Revenue 2024
196.1M SEK
0% vs 2023
EBITDA margin
−3.4 %
−481% vs 2023
Net profit 2024
0.4M SEK
-97% vs 2023
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
16.1 %
Very weakAmong the 10% lowest rated companies in the industry
20202024
Liquidity ratioCurrent assets ÷ Short-term debt
0.9×
Very weakAmong the 20% lowest rated companies in the industry
20202024
Return on assets (ROA)Net profit ÷ Total assets × 100
0.4 %
WeakAmong the 40% lowest rated companies in the industry
20202024
EBITDA — year on year
SEK thousandsKey figures
Annual report 2024| Revenue | 196.1M SEK | 0% |
| EBITDA | -6.8M SEK | -481% |
| Net profit | 0.4M SEK | -97% |
| Total assets | 117.7M SEK | -4% |
| Equity | 19M SEK | -28% |
| Employees | 96 | — |
Company information
Legal name
Ipsos AB
Org number
5566246954
Legal form
Aktiebolag
NACE code
Founded
28 February 2002 · 24 years
Share capital
SEK 185,000
Employees
96 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas två i förening av ledamöterna Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
Bolaget skall bedriva marknadsundersökningar samt därmed förenlig verksamhet.
(no translation available)
Contact
Risika for professionals
Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.
Financial development
In its most recent annual report (2024), Ipsos AB reported revenue of SEK 196.1m, broadly in line with the year before. The figures on this page draw on 5 annual filings covering 2020 to 2024. The bottom line showed a net profit of SEK 443.0k, and the EBITDA margin stood at -3.4%.
At the end of 2024, equity financed 16.1% of the balance sheet, and current assets covered short-term debt 0.9 times.
Financials
Revenue
SEK millionsEBITDA
SEK thousandsIncome statement
SEK thousands| Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Revenue | 196,136 | 195,424 | 186,935 | 193,264 | 159,786 |
| Staff expenses | — | — | — | — | — |
| EBITDA | -6,759 | 1,775 | 5,883 | 9,301 | 6,146 |
| Depreciation & amort. | -816 | -3,929 | -3,080 | -2,365 | -4,080 |
| EBIT | -7,575 | -2,154 | 2,803 | 6,936 | 2,066 |
| Net financials | 811 | 4,695 | -194 | -208 | -1,595 |
| Profit before tax | 1,237 | 14,541 | 2,608 | 6,728 | 2,301 |
| Tax | -794 | 794 | -423 | -1,101 | -0 |
| Net profit | 443 | 15,335 | 2,185 | 5,627 | 2,301 |
Balance sheet
SEK thousands| Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Total assets | 117,660 | 123,070 | 103,917 | 103,520 | 100,482 |
| Equity | 18,992 | 26,308 | 13,761 | 11,576 | 5,949 |
| Long-term debt | 14,029 | 14,059 | 14,940 | 24,020 | 35,802 |
| Short-term debt | 78,917 | 78,740 | 72,100 | 67,294 | 58,149 |
| Total debt | 92,946 | 92,799 | 87,040 | 91,314 | 93,951 |
Financial ratios
5-year trendEBITDA margin
-3.4 %
20202024
Equity ratio
16.1 %
Very weakAmong the 10% lowest rated companies in the industry
20202024
Return on equity
2.3 %
WeakAmong the 40% lowest rated companies in the industry
20202024
Net profit margin
0.2 %
WeakAmong the 30% lowest rated companies in the industry
20202024
Asset turnover
1.67×
StrongAmong the 30% highest rated companies in the industry
20202024
Debt / equity
5.20×
Very weakAmong the 10% lowest rated companies in the industry
20202024
Sector performance
26 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Operating marginWeak
Among the 30% lowest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginWeak
Among the 30% lowest rated companies in the industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Weak
Among the 40% lowest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Weak
Among the 40% lowest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Weak
Among the 40% lowest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Weak
Among the 30% lowest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Capacity ratioNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioVery weak
Among the 20% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioVery weak
Among the 20% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioVery weak
Among the 20% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 10% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalVery weak
Among the 10% lowest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioVery weak
Among the 10% lowest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioVery weak
Among the 10% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioVery weak
Among the 20% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityVery weak
Among the 10% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityVery weak
Among the 10% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtWeak
Among the 40% lowest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtWeak
Among the 40% lowest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageVery weak
Among the 20% lowest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtAverage
Around the average of companies in the same industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginWeak
Among the 40% lowest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverStrong
Among the 30% highest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverAverage
Around the average of companies in the same industry
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Equity to contributed capitalVery strong
Among the 10% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery weak
Among the 20% lowest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtAverage
Around the average of companies in the same industry
The size of this year's increase or decrease in the company's debt.
Annual reports & filings
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
PF Chief Executive Officer | Chief Executive Officer | 2022 |
AK Chief Auditor | Chief Auditor | 2025 |
Former (1)
HE Chief Auditor | Chief Auditor | 2022 – 2025 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
JL Board of Directors | Board of Directors | 2025 |
PF Chairman | Chairman | 2022 |
KD Board of Directors | Board of Directors | 2022 |
Former (2)
LC Board of Directors | Board of Directors | 2022 – 2022 |
BC Board of Directors | Board of Directors | 2022 – 2025 |
Shareholders
Active legal ownersNo shareholder data available.
Related companies
Company hierarchy
Ipsos AB 
Ipsos Norm ABBoard network connections
Board members of Ipsos AB also hold positions in 139 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Anna Kristina Stenberg | Chief Auditor | 83 companiesMany roles |
| Håkan Erik Sten | Chief Auditor | 53 companiesMany roles |
| Pär Fredrik Hallberg | Chief Executive Officer | 1 company |
| Jean Laurent Poitou | Board of Directors | 1 company |
| Kim Daniel Selguson | Board of Directors | 1 company |
Frequently asked questions
What is the Org number of Ipsos AB?
Ipsos AB is registered with Bolagsverket / SCB under Org 5566246954.
What is the revenue of Ipsos AB?
Ipsos AB reported revenue of SEK 196.1m in 2024.
How many employees does Ipsos AB have?
Ipsos AB employs 96 people as of the latest annual report.
Who is the CEO of Ipsos AB?
Pär Fredrik Hallberg is the CEO of Ipsos AB, in role since 2022.
Who is the chairman of Ipsos AB?
Pär Fredrik Hallberg chairs the board of Ipsos AB, in role since 2022.
Where is Ipsos AB headquartered?
Ipsos AB's registered address is Franzéngatan 6.