Leloi AB
ABActiveOrg 5566316708Karlavägen 41, 114 31 StockholmRetail sale of cosmetic and toilet articles· NACE 4775Est. 2002 · 24 years old5 employees
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Overview
Leloi AB is a Swedish AB based in Stockholm, operating in the Retail sale of cosmetic and toilet articles sector. Incorporated in 2002, the company has 5 employees and reported revenue of SEK 600.6m in its latest annual filing.
Revenue 2024
600.6M SEK
−2% vs 2023
EBITDA margin
1.6 %
−62% vs 2023
Net profit 2024
6.4M SEK
-67% vs 2023
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
47.6 %
AverageAround the average of companies in the same industry
20202024
Liquidity ratioCurrent assets ÷ Short-term debt
2.0×
AverageAround the average of companies in the same industry
20202024
Return on assets (ROA)Net profit ÷ Total assets × 100
2.9 %
AverageAround the average of companies in the same industry
20202024
EBITDA — year on year
SEK millionsKey figures
Annual report 2024| Revenue | 600.6M SEK | -2% |
| EBITDA | 9.4M SEK | -62% |
| Net profit | 6.4M SEK | -67% |
| Total assets | 221.9M SEK | +14% |
| Equity | 105.6M SEK | — |
| Employees | 5 | — |
Company information
Legal name
LELOI AB
Org number
5566316708
Legal form
Aktiebolag
NACE code
Founded
14 September 2002 · 24 years
Share capital
SEK 128,064
Employees
5 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2024-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
Bolaget skall bedriva design och produktutveckling, marknadsföring och försäljning av exklusiva livsstilsobjekt, såsom accessoarer, kroppsvårdsprodukter och kosmetik, samt därmed förenlig verksamhet.
(no translation available)
Contact
Address
Karlavägen 41, 114 31 Stockholm
Email
ms@lelo.com
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Financial development
In its most recent annual report (2024), Leloi AB reported revenue of SEK 600.6m, a decrease of 2% on the year before. The figures on this page draw on 5 annual filings covering 2020 to 2024. The bottom line showed a net profit of SEK 6.4m, and the EBITDA margin stood at 1.6%.
At the end of 2024, equity financed 47.6% of the balance sheet, and current assets covered short-term debt 2 times.
Financials
Revenue
SEK millionsEBITDA
SEK millionsIncome statement
SEK thousands| Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Revenue | 600,600 | 615,838 | 667,756 | 671,759 | 545,661 |
| Staff expenses | -7,458 | -8,580 | — | — | — |
| EBITDA | 9,418 | 25,064 | 6,504 | 120 | -1,325 |
| Depreciation & amort. | — | -0 | -0 | -0 | -48 |
| EBIT | 9,418 | 25,064 | 6,504 | 120 | -1,373 |
| Net financials | 654 | 786 | 142 | 17,503 | -42 |
| Profit before tax | 9,072 | 25,849 | 8,646 | 17,214 | -447 |
| Tax | -2,682 | 6,577 | -1,864 | -258 | -0 |
| Net profit | 6,390 | 19,273 | 6,782 | 16,956 | -447 |
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Balance sheet
SEK thousands| Item | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Total assets | 221,911 | 195,130 | 258,574 | 249,193 | 247,116 |
| Equity | 105,586 | 0 | 131,924 | 125,142 | 107,570 |
| Long-term debt | — | 0 | 0 | 0 | 0 |
| Short-term debt | 111,914 | 0 | 123,240 | 118,641 | 134,546 |
| Total debt | 111,914 | 0 | 123,240 | 118,641 | 134,546 |
Financial ratios
5-year trendEBITDA margin
1.6 %
20202024
Equity ratio
47.6 %
AverageAround the average of companies in the same industry
20202024
Return on equity
6.1 %
AverageAround the average of companies in the same industry
20202024
Net profit margin
1.1 %
AverageAround the average of companies in the same industry
20202024
Asset turnover
2.71×
StrongAmong the 30% highest rated companies in the industry
20202024
Debt / equity
1.10×
AverageAround the average of companies in the same industry
20202024
Sector performance
26 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginStrong
Among the 30% highest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginAverage
Around the average of companies in the same industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginAverage
Around the average of companies in the same industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Average
Around the average of companies in the same industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Average
Around the average of companies in the same industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Average
Around the average of companies in the same industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Average
Around the average of companies in the same industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioAverage
Around the average of companies in the same industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioAverage
Around the average of companies in the same industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioAverage
Around the average of companies in the same industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioWeak
Among the 30% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityWeak
Among the 40% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Cash conversion ratioStrong
Among the 30% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Fixed assets to long-term capitalNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Debt & solvency
Solidity ratioAverage
Around the average of companies in the same industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioAverage
Around the average of companies in the same industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityAverage
Around the average of companies in the same industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityAverage
Around the average of companies in the same industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtAverage
Around the average of companies in the same industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtAverage
Around the average of companies in the same industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageVery strong
Among the 20% highest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtStrong
Among the 30% highest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginAverage
Around the average of companies in the same industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverStrong
Among the 30% highest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverWeak
Among the 40% lowest rated companies in the industry
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Equity to contributed capitalVery strong
Among the 10% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in debtVery weak
Among the 10% lowest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
One-year change in equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's equity.
Annual reports & filings
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
- Annual report 2020Filed via Bolagsverket / SCB · Period 2020-01-01 – 2020-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
MS Chief Executive Officer | Chief Executive Officer | 2020 |
CK Chief Auditor | Chief Auditor | 2021 |
Former (1)
JG Chief Auditor | Chief Auditor | 2020 – 2021 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (4) | ||
DZ Board of Directors | Board of Directors | 2020 |
MS Board of Directors | Board of Directors | 2020 |
YZ Chairman | Chairman | 2020 |
ML Board of Directors | Board of Directors | 2024 |
Former (2)
RC Board of Directors | Board of Directors | 2020 – 2020 |
VJ Board of Directors | Board of Directors | 2020 – 2024 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 0001 |
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Company hierarchy
Lelo Sensation Investment Limited100%
Leloi AB (this company)Lelo Andria D.O.o100% ownedLilicon100% ownedLilicon100% ownedLelo Andria D.O.O100% ownedLelo GmbH100% ownedLelo Adria100% ownedLelo Inc100% ownedLelo Gmbh100% ownedLelo Inc100% ownedBoard network connections
Board members of Leloi AB also hold positions in 215 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Johan Gustaf Anders Andersson | Chief Auditor | 121 companiesMany roles |
| Cesar Kaysar Moré | Chief Auditor | 76 companiesMany roles |
| Miroslav Slavic | Chief Executive Officer | 7 companiesMany roles |
| Vesna Jovicic Slavic | Board of Directors | 7 companiesMany roles |
| Riitta Carina Förne | Board of Directors | 3 companies |
| Di Zhang | Board of Directors | 1 company |
Frequently asked questions
What is the Org number of Leloi AB?
Leloi AB is registered with Bolagsverket / SCB under Org 5566316708.
What is the revenue of Leloi AB?
Leloi AB reported revenue of SEK 600.6m in 2024.
How many employees does Leloi AB have?
Leloi AB employs 5 people as of the latest annual report.
Who is the CEO of Leloi AB?
Miroslav Slavic is the CEO of Leloi AB, in role since 2020.
Who is the chairman of Leloi AB?
Yan Zhao chairs the board of Leloi AB, in role since 2020.
Where is Leloi AB headquartered?
Leloi AB's registered address is Karlavägen 41.