HeadBrands AB
ABActiveOrg 5566613658Skiffervägen 25, 224 78 LundWholesale of perfume and cosmetics· NACE 4645Est. 2004 · 22 years old89 employees
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Overview
HeadBrands AB is a Swedish AB based in Lund, operating in the Wholesale of perfume and cosmetics sector. Incorporated in 2004, the company has 89 employees and reported revenue of SEK 371.3m in its latest annual filing.
Revenue 2025
371.3M SEK
−4% vs 2024
EBITDA margin
4.0 %
−16% vs 2024
Net profit 2025
6.9M SEK
-3% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
29.8 %
WeakAmong the 40% lowest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
1.2×
WeakAmong the 30% lowest rated companies in the industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
4.2 %
AverageAround the average of companies in the same industry
20212025
EBITDA — year on year
SEK millionsKey figures
Annual report 2025| Revenue | 371.3M SEK | -4% |
| EBITDA | 15M SEK | -16% |
| Net profit | 6.9M SEK | -3% |
| Total assets | 164.5M SEK | -2% |
| Equity | 49M SEK | +14% |
| Employees | 89 | — |
Company information
Legal name
HeadBrands AB
Org number
5566613658
Legal form
Aktiebolag
NACE code
Founded
24 April 2004 · 22 years
Share capital
SEK 181,800
Employees
89 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas var för sig av ledamoten suppleanten
Company purpose
Bolaget skall bedriva import och handel med varor inom det frisörorienterade området samt handel med värdepapper.
(no translation available)
Contact
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Financial development
In its most recent annual report (2025), HeadBrands AB reported revenue of SEK 371.3m, a decrease of 4% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of SEK 6.9m, and the EBITDA margin stood at 4%.
At the end of 2025, equity financed 29.8% of the balance sheet, and current assets covered short-term debt 1.2 times.
Financials
Revenue
SEK millionsEBITDA
SEK millionsIncome statement
SEK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 371,288 | 388,197 | 357,959 | 299,093 | 287,766 |
| Staff expenses | -57,508 | -58,361 | — | — | — |
| EBITDA | 15,008 | 17,857 | 19,150 | 17,541 | 24,910 |
| Depreciation & amort. | -7,856 | -7,608 | -6,431 | -5,170 | -6,460 |
| EBIT | 7,152 | 10,248 | 12,719 | 12,371 | 18,450 |
| Net financials | 1,066 | 976 | 2,212 | 2,681 | 1,970 |
| Profit before tax | 8,217 | 8,724 | 14,932 | 12,053 | 15,920 |
| Tax | -1,305 | -1,588 | -2,603 | -2,003 | -2,856 |
| Net profit | 6,913 | 7,136 | 12,329 | 10,050 | 13,064 |
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Balance sheet
SEK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 164,546 | 167,632 | 149,027 | 131,373 | 116,860 |
| Equity | 49,032 | 43,120 | 50,984 | 46,625 | 36,575 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 102,914 | 111,912 | 87,944 | 74,648 | 73,185 |
| Total debt | 102,914 | 111,912 | 87,944 | 74,648 | 73,185 |
Financial ratios
5-year trendEBITDA margin
4.0 %
20212025
Equity ratio
29.8 %
WeakAmong the 40% lowest rated companies in the industry
20212025
Return on equity
14.1 %
StrongAmong the 40% highest rated companies in the industry
20212025
Net profit margin
1.9 %
AverageAround the average of companies in the same industry
20212025
Asset turnover
2.26×
StrongAmong the 40% highest rated companies in the industry
20212025
Debt / equity
2.36×
WeakAmong the 40% lowest rated companies in the industry
20212025
Sector performance
28 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginWeak
Among the 30% lowest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginAverage
Around the average of companies in the same industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginAverage
Around the average of companies in the same industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Strong
Among the 40% highest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Average
Around the average of companies in the same industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Average
Around the average of companies in the same industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Average
Around the average of companies in the same industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioAverage
Around the average of companies in the same industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioWeak
Among the 30% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioWeak
Among the 40% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioAverage
Around the average of companies in the same industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityWeak
Among the 40% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalWeak
Among the 30% lowest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioVery strong
Among the 20% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioWeak
Among the 40% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioWeak
Among the 40% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityWeak
Among the 40% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityWeak
Among the 30% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtAverage
Around the average of companies in the same industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtAverage
Around the average of companies in the same industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageAverage
Around the average of companies in the same industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtWeak
Among the 30% lowest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginAverage
Around the average of companies in the same industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverStrong
Among the 40% highest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverWeak
Among the 40% lowest rated companies in the industry
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Equity to contributed capitalVery strong
Among the 10% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityStrong
Among the 40% highest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtStrong
Among the 40% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Annual reports & filings
- Annual report 2025Filed via Bolagsverket / SCB · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
GF Chief Executive Officer | Chief Executive Officer | 2022 |
KS Chief Auditor | Chief Auditor | 2026 |
Former (3)
KN Chief Auditor | Chief Auditor | 2024 – 2026 |
SM Audit | Audit | 2022 – 2024 |
JN Chief Executive Officer | Chief Executive Officer | 2022 – 2026 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
GF Board of Directors | Board of Directors | 2022 |
SP Deputy Board Member | Deputy Board Member | 2024 |
Former (1)
SM Deputy Board Member | Deputy Board Member | 2022 – 2024 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 0001 |
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Company hierarchy
HeadBrands AB (this company)
Headbrands ApS100% ownedHeadbrands Norge AS100% ownedHeadbrands Oy100% ownedHeadbrands Norge AS100% ownedHeadbrands Aps100% ownedHeadbrands Oy100% ownedBoard network connections
Board members of HeadBrands AB also hold positions in 117 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Sven Mattias Lamme | Audit | 71 companiesMany roles |
| Sven Peter Stegarås | Deputy Board Member | 39 companiesMany roles |
| Gustav Fredrik Gelkner | Chief Executive Officer | 3 companies |
| Sven Mikael Nilsson | Deputy Board Member | 3 companies |
| Karolina Susanna Blad | Chief Auditor | 1 company |
Frequently asked questions
What is the Org number of HeadBrands AB?
HeadBrands AB is registered with Bolagsverket / SCB under Org 5566613658.
What is the revenue of HeadBrands AB?
HeadBrands AB reported revenue of SEK 371.3m in 2025.
How many employees does HeadBrands AB have?
HeadBrands AB employs 89 people as of the latest annual report.
Who is the CEO of HeadBrands AB?
Gustav Fredrik Gelkner is the CEO of HeadBrands AB, in role since 2022.
Where is HeadBrands AB headquartered?
HeadBrands AB's registered address is Skiffervägen 25.