Booli Search Technologies AB

ABActive

Org 5567330567Drottninggatan 89, 113 60 StockholmWeb search portal activities· NACE 6391Est. 2007 · 19 years old55 employees

Overview

Booli Search Technologies AB is a Swedish AB based in Stockholm, operating in the Web search portal activities sector. Incorporated in 2007, the company has 55 employees and reported revenue of SEK 75.0m in its latest annual filing.

Revenue 2025

75M SEK

+16% vs 2024

EBITDA margin

−22.2 %

+7% vs 2024

Net profit 2025

2.5M SEK

+139% vs 2024

Key ratios

See full ratios →

79.6 %

Strong

Among the 40% highest rated companies in the industry

20212025

4.9×

Strong

Among the 40% highest rated companies in the industry

20212025

3.8 %

Average

Around the average of companies in the same industry

20212025

EBITDA — year on year

SEK millions

Key figures

Annual report 2025

Revenue	75M SEK	+16%
EBITDA	-16.6M SEK	+7%
Net profit	2.5M SEK	+139%
Total assets	65.2M SEK	+11%
Equity	51.9M SEK	+5%
Employees	55	—

Contact

Address

Drottninggatan 89, 113 60 Stockholm

Phone

+4686549400

info@booli.se

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Financial development

In its most recent annual report (2025), Booli Search Technologies AB reported revenue of SEK 75.0m, an increase of 16% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of SEK 2.5m, and the EBITDA margin stood at -22.2%.

At the end of 2025, equity financed 79.6% of the balance sheet, and current assets covered short-term debt 4.9 times.

Financials

Revenue

SEK millions

EBITDA

SEK millions

Income statement

SEK thousands

Item	2025	2024	2023	2022	2021
Revenue	74,981	64,691	53,492	48,177	44,466
Staff expenses	-54,657	-47,461	—	—	—
EBITDA	-16,610	-17,906	-23,413	-22,430	-16,759
Depreciation & amort.	-222	-57	-573	-1,396	-1,494
EBIT	-16,832	-17,964	-23,986	-23,826	-18,253
Net financials	-0	-1	—	-6	-2
Profit before tax	3,168	-7,965	6,014	6,167	11,745
Tax	-697	1,606	-1,324	-1,270	-2,592
Net profit	2,471	-6,359	4,690	4,897	9,153

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Balance sheet

SEK thousands

Item	2025	2024	2023	2022	2021
Total assets	65,213	58,548	65,570	58,556	53,871
Equity	51,905	49,434	55,793	51,103	46,206
Long-term debt	0	0	0	0	0
Short-term debt	13,308	9,114	9,777	7,453	7,665
Total debt	13,308	9,114	9,777	7,453	7,665

Financial ratios

5-year trend

EBITDA margin

-22.2 %

20212025

Equity ratio

79.6 %

Strong

Among the 40% highest rated companies in the industry

20212025

Return on equity

4.8 %

Average

Around the average of companies in the same industry

20212025

Net profit margin

3.3 %

Weak

Among the 40% lowest rated companies in the industry

20212025

Asset turnover

1.15×

Strong

Among the 40% highest rated companies in the industry

20212025

Debt / equity

0.26×

Strong

Among the 40% highest rated companies in the industry

20212025

Sector performance

27 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Gross marginVery weak

Among the 10% lowest rated companies in the industry

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginVery weak

Among the 20% lowest rated companies in the industry

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginWeak

Among the 40% lowest rated companies in the industry

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Return on equity (ROE)Average

Around the average of companies in the same industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Average

Around the average of companies in the same industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Weak

Among the 40% lowest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Very weak

Among the 20% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioVery weak

Among the 20% lowest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Liquidity

Current ratioStrong

Among the 40% highest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioStrong

Among the 30% highest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioAverage

Around the average of companies in the same industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityAverage

Around the average of companies in the same industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalStrong

Among the 40% highest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioVery weak

Among the 10% lowest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioStrong

Among the 40% highest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioAverage

Around the average of companies in the same industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityStrong

Among the 40% highest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityStrong

Among the 40% highest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtAverage

Around the average of companies in the same industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtVery weak

Among the 20% lowest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageVery weak

Among the 10% lowest rated companies in the industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtVery strong

Among the 20% highest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginAverage

Around the average of companies in the same industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Asset turnoverStrong

Among the 40% highest rated companies in the industry

Revenue relative to total assets — the ability to generate revenue from the asset base.

Equity to contributed capitalVery strong

Among the 10% highest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityAverage

Around the average of companies in the same industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtWeak

Among the 30% lowest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2025
Filed via Bolagsverket / SCB · Period 2025-01-01 – 2025-12-31
View PDF
Annual report 2024
Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
View PDF
Annual report 2023
Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
View PDF
Annual report 2022
Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
View PDF
Annual report 2021
Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31

People & ownership

Management

Actively employed in the business

No data on file.

Board of directors

Non-executive oversight

No data on file.

Shareholders

Active legal owners

No shareholder data available.

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Related companies

Company hierarchy

No registered parent or subsidiaries

Frequently asked questions

What is the Org number of Booli Search Technologies AB?

Booli Search Technologies AB is registered with Bolagsverket / SCB under Org 5567330567.

What is the revenue of Booli Search Technologies AB?

Booli Search Technologies AB reported revenue of SEK 75.0m in 2025.

How many employees does Booli Search Technologies AB have?

Booli Search Technologies AB employs 55 people as of the latest annual report.

Where is Booli Search Technologies AB headquartered?

Booli Search Technologies AB's registered address is Drottninggatan 89.