Pierce AB
ABActiveOrg 5567631592Konsumentvägen 4, 125 30 ÄlvsjöRepair and maintenance of motorcycles· NACE 9532Est. 2008 · 18 years old61 employees
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Overview
Pierce AB is a Swedish AB based in Älvsjö, operating in the Repair and maintenance of motorcycles sector. Incorporated in 2008, the company has 61 employees and reported revenue of SEK 164.0m in its latest annual filing.
Revenue 2025
0.2B SEK
EBITDA margin
−97.0 %
−33056033% vs 2024
Net profit 2025
-0.2B SEK
-447222322% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
1.1 %
Very weakAmong the 10% lowest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
60.3×
Very strongAmong the 10% highest rated companies in the industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
-8.5 %
WeakAmong the 30% lowest rated companies in the industry
20212025
EBITDA — year on year
SEK millionsKey figures
Annual report 2025| Revenue | 0.2B SEK | — |
| EBITDA | -0.2B SEK | -33056033% |
| Net profit | -0.2B SEK | -447222322% |
| Total assets | 1.9B SEK | +2916922977% |
| Equity | 0B SEK | +499999900% |
| Employees | 61 | — |
Company information
Legal name
Pierce AB
Org number
5567631592
Legal form
Aktiebolag
NACE code
Founded
6 August 2008 · 18 years
Share capital
SEK 0
Employees
61 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
Bolagets verksamhet ska vara, direkt eller indirekt genom dotterbolag, försäljning av utrustning, tillbehör och reservdelar för motorcyklar och andra fordon, samt idka därmed förenlig verksamhet.
(no translation available)
Contact
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Financial development
In its most recent annual report (2025), Pierce AB reported revenue of SEK 164.0m. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net loss of SEK 161.0m, and the EBITDA margin stood at -97%.
At the end of 2025, equity financed 1.1% of the balance sheet, and current assets covered short-term debt 60.3 times.
Financials
Revenue
SEK millionsEBITDA
SEK millionsIncome statement
SEK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 164,000 | 0 | 1,486,864 | 1,757,244 | 1,594,000 |
| Staff expenses | -6,000 | -0 | — | — | — |
| EBITDA | -159,000 | -0 | -99,864 | -66,731 | 61,000 |
| Depreciation & amort. | -1,000 | -0 | -0 | -0 | -28,000 |
| EBIT | -160,000 | -1 | -99,864 | -66,731 | 33,000 |
| Net financials | -1,000 | 0 | -11,096 | 11,121 | -5,000 |
| Profit before tax | -161,000 | 0 | -88,768 | -33,365 | 2,000 |
| Tax | -0 | 0 | -0 | -11,122 | 5,000 |
| Net profit | -161,000 | 0 | -88,768 | -44,487 | 7,000 |
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Balance sheet
SEK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 1,896,000 | 0 | 632,472 | 711,795 | 664,000 |
| Equity | 20,000 | 0 | 22,192 | 11,122 | 51,000 |
| Long-term debt | 30,000 | 0 | 355,072 | 411,507 | 77,000 |
| Short-term debt | 31,000 | 0 | 255,208 | 289,167 | 528,000 |
| Total debt | 61,000 | 0 | 610,280 | 700,674 | 605,000 |
Financial ratios
5-year trendEBITDA margin
-97.0 %
20212025
Equity ratio
1.1 %
Very weakAmong the 10% lowest rated companies in the industry
20212025
Return on equity
-805.0 %
Very weakAmong the 10% lowest rated companies in the industry
20212025
Net profit margin
-98.2 %
Very weakAmong the 10% lowest rated companies in the industry
20212025
Asset turnover
0.09×
Very weakAmong the 20% lowest rated companies in the industry
20212025
Debt / equity
93.80×
Very weakAmong the 20% lowest rated companies in the industry
20212025
Sector performance
27 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginVery weak
Among the 10% lowest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginVery weak
Among the 10% lowest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginVery weak
Among the 10% lowest rated companies in the industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Very weak
Among the 10% lowest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Weak
Among the 30% lowest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Weak
Among the 30% lowest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Weak
Among the 30% lowest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioVery weak
Among the 10% lowest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioVery strong
Among the 10% highest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioVery strong
Among the 10% highest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioVery strong
Among the 10% highest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 10% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalWeak
Among the 40% lowest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioWeak
Among the 30% lowest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioVery weak
Among the 10% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioVery strong
Among the 10% highest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityVery weak
Among the 20% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityWeak
Among the 30% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery weak
Among the 10% lowest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery weak
Among the 10% lowest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageVery weak
Among the 20% lowest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtVery weak
Among the 10% lowest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery weak
Among the 20% lowest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverVery weak
Among the 20% lowest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverVery strong
Among the 20% highest rated companies in the industry
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
One-year change in equityVery strong
Among the 10% highest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtVery weak
Among the 10% lowest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Equity to contributed capitalNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
Annual reports & filings
- Annual report 2025Filed via Bolagsverket / SCB · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
GD Chief Executive Officer | Chief Executive Officer | 2020 |
IC Chief Auditor | Chief Auditor | 2024 |
Former (4)
VG Chief Executive Officer | Chief Executive Officer | 2022 – 2023 |
WV Chief Executive Officer | Chief Executive Officer | 2022 – 2023 |
BS Chief Auditor | Chief Auditor | 2020 – 2022 |
JM Chief Auditor | Chief Auditor | 2022 – 2024 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
SL Deputy Board Member | Deputy Board Member | 2024 |
GD Chairman | Chairman | 2024 |
PF Board of Directors | Board of Directors | 2026 |
Former (5)
NG Board of Directors | Board of Directors | 2020 – 2022 |
VG Chairman | Chairman | 2022 – 2023 |
PO Board of Directors | Board of Directors | 2024 – 2025 |
NL Board of Directors | Board of Directors | 2022 – 2024 |
WV Chairman | Chairman | 2022 – 2023 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 0001 |
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Company hierarchy
Pierce AB (this company)
PDC Logistics SP. Z.O.O.100% ownedPierce Ecom SSC, S.L Unipersonal100% owned
Pdc Logistics Sp. Z.O.O.100% ownedPierce Ecom Ssc, S.L Unipersonal100% owned
Board network connections
Board members of Pierce AB also hold positions in 306 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Ida Christine Sparrfeldt | Chief Auditor | 192 companiesMany roles |
| Björn Sture Bernhard Peters Ohlsson | Chief Auditor | 34 companiesMany roles |
| Niclas Lars Bertil Bovin-Olsson | Board of Directors | 32 companiesMany roles |
| Jonatan Mattias Hansson | Chief Auditor | 28 companiesMany roles |
| Pär Fredrik Kjellgren | Board of Directors | 7 companiesMany roles |
| Göran Dahlin | Chief Executive Officer | 5 companies |
| Per Ola Fredrik Ideström | Board of Directors | 5 companies |
| Nils Gustav Tomas Ljunglöf | Board of Directors | 2 companies |
| Suhrab Lachin | Deputy Board Member | 1 company |
Frequently asked questions
What is the Org number of Pierce AB?
Pierce AB is registered with Bolagsverket / SCB under Org 5567631592.
What is the revenue of Pierce AB?
Pierce AB reported revenue of SEK 164.0m in 2025.
How many employees does Pierce AB have?
Pierce AB employs 61 people as of the latest annual report.
Who is the CEO of Pierce AB?
Göran Dahlin is the CEO of Pierce AB, in role since 2020.
Who is the chairman of Pierce AB?
Göran Dahlin chairs the board of Pierce AB, in role since 2024.
Where is Pierce AB headquartered?
Pierce AB's registered address is Konsumentvägen 4.