WIIDA Performance AB
ABActiveOrg 5569513087Hjorttackegatan 23, 211 33 MalmöWholesale of other household goods· NACE 4649Est. 2013 · 12 years old0 employees
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Overview
WIIDA Performance AB is a Swedish AB based in Malmö, operating in the Wholesale of other household goods sector. Incorporated in 2013, the company has 0 employees and reported revenue of SEK 1.2m in its latest annual filing.
Revenue 2025
1.2M SEK
+67% vs 2024
EBITDA margin
97.6 %
+81% vs 2024
Net profit 2025
0.7M SEK
+61% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
84.0 %
Very strongAmong the 20% highest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
7.3×
Very strongAmong the 20% highest rated companies in the industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
11.3 %
StrongAmong the 30% highest rated companies in the industry
20212025
EBITDA — year on year
SEK thousandsKey figures
Annual report 2025| Revenue | 1.2M SEK | +67% |
| EBITDA | 1.2M SEK | +81% |
| Net profit | 0.7M SEK | +61% |
| Total assets | 6.4M SEK | +16% |
| Equity | 5.3M SEK | +6% |
| Employees | 0 | — |
Company information
Legal name
WIIDA Performance AB
Org number
5569513087
Legal form
Aktiebolag
NACE code
Founded
2 December 2013 · 12 years
Share capital
SEK 50,000
Employees
0 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas var för sig av Friman, Linda Jennifer Friman, Tor Johan Mathias
Company purpose
Bolaget ska innefatta försäljning samt föreläsningar alternativt utbildningar och därmed förenlig verksamhet främst inom områdena hälsa, sport, livsstil, inredning och ledarskap. Bolaget skall även äga och förvalta fast och lös egendom och även äga och förvalta finansiella instrument.
(no translation available)
Contact
Address
Hjorttackegatan 23, 211 33 Malmö
Email
tor.friman@gmail.com
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Financial development
In its most recent annual report (2025), WIIDA Performance AB reported revenue of SEK 1.2m, an increase of 67% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of SEK 716.5k, and the EBITDA margin stood at 97.6%.
At the end of 2025, equity financed 84% of the balance sheet, and current assets covered short-term debt 7.3 times.
Financials
Revenue
SEK thousandsEBITDA
SEK thousandsIncome statement
SEK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 1,200 | 720 | 0 | 0 | 2 |
| Staff expenses | -0 | -24 | -15 | — | — |
| EBITDA | 1,172 | 647 | -117 | -13 | -147 |
| Depreciation & amort. | — | — | — | — | -0 |
| EBIT | 1,172 | 647 | -117 | -13 | -147 |
| Net financials | 21 | 87 | 77 | 1,220 | 3,039 |
| Profit before tax | 903 | 564 | 5 | 1,341 | 3,132 |
| Tax | -187 | -119 | -4 | -28 | 2 |
| Net profit | 716 | 445 | 1 | 1,313 | 3,134 |
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Balance sheet
SEK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 6,360 | 5,473 | 4,795 | 4,854 | 3,666 |
| Equity | 5,339 | 5,023 | 4,777 | 4,776 | 3,464 |
| Long-term debt | — | — | — | — | 0 |
| Short-term debt | 550 | 270 | 8 | 23 | 13 |
| Total debt | 550 | 270 | 8 | 23 | 13 |
Financial ratios
5-year trendEBITDA margin
97.6 %
20212025
Equity ratio
84.0 %
Very strongAmong the 20% highest rated companies in the industry
20212025
Return on equity
13.4 %
AverageAround the average of companies in the same industry
20212025
Net profit margin
59.7 %
Very strongAmong the 10% highest rated companies in the industry
20212025
Asset turnover
0.19×
WeakAmong the 30% lowest rated companies in the industry
20212025
Debt / equity
0.19×
Very strongAmong the 20% highest rated companies in the industry
20212025
Sector performance
25 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginVery strong
Among the 10% highest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginVery strong
Among the 10% highest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginVery strong
Among the 10% highest rated companies in the industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Average
Around the average of companies in the same industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Strong
Among the 30% highest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Average
Around the average of companies in the same industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Strong
Among the 30% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioVery strong
Among the 10% highest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioVery strong
Among the 20% highest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Cash ratioVery strong
Among the 20% highest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery strong
Among the 20% highest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Cash conversion ratioStrong
Among the 30% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Quick ratioNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Fixed assets to long-term capitalNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Debt & solvency
Solidity ratioVery strong
Among the 20% highest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioVery strong
Among the 20% highest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityVery strong
Among the 20% highest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityStrong
Among the 30% highest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery strong
Among the 10% highest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery strong
Among the 10% highest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageVery strong
Among the 10% highest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtVery strong
Among the 20% highest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginStrong
Among the 30% highest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverWeak
Among the 30% lowest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Equity to contributed capitalVery strong
Among the 10% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityAverage
Around the average of companies in the same industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtVery weak
Among the 10% lowest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Annual reports & filings
- Annual report 2025Filed via Bolagsverket / SCB · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2022-11-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2021-11-01 – 2022-10-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2020-11-01 – 2021-10-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (3) | ||
TJ Deputy Chief Executive Officer | Deputy Chief Executive Officer | 2022 |
LJ Chief Executive Officer | Chief Executive Officer | 2022 |
AF | Audit | 2026 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (4) | ||
TJ Chairman | Chairman | 2022 |
LJ Board of Directors | Board of Directors | 2022 |
BR Deputy Board Member | Deputy Board Member | 2022 |
BR Deputy Board Member | Deputy Board Member | 2022 |
Shareholders
Active legal ownersNo shareholder data available.
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Company hierarchy
WIIDA Performance AB 
EQuality Rekrytering & Interim ABBoard network connections
Board members of WIIDA Performance AB also hold positions in 449 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Anders Filip Lundberg | Audit | 443 companiesMany roles |
| Tor Johan Mathias Friman | Deputy Chief Executive Officer | 5 companies |
| Linda Jennifer Friman | Chief Executive Officer | 1 company |
Frequently asked questions
What is the Org number of WIIDA Performance AB?
WIIDA Performance AB is registered with Bolagsverket / SCB under Org 5569513087.
What is the revenue of WIIDA Performance AB?
WIIDA Performance AB reported revenue of SEK 1.2m in 2025.
Who is the CEO of WIIDA Performance AB?
Linda Jennifer Friman is the CEO of WIIDA Performance AB, in role since 2022.
Who is the chairman of WIIDA Performance AB?
Tor Johan Mathias Friman chairs the board of WIIDA Performance AB, in role since 2022.
Where is WIIDA Performance AB headquartered?
WIIDA Performance AB's registered address is Hjorttackegatan 23.