Stronger AB
ABActiveOrg 5569814121Drottninggatan 82, 111 36 StockholmRetail sale of clothing· NACE 4771Est. 2014 · 12 years old43 employees
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Overview
Stronger AB is a Swedish AB based in Stockholm, operating in the Retail sale of clothing sector. Incorporated in 2014, the company has 43 employees and reported revenue of SEK 231.7m in its latest annual filing.
Revenue 2025
231.7M SEK
−22% vs 2024
EBITDA margin
−6.1 %
−319% vs 2024
Net profit 2025
-19.6M SEK
-1048% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
7.2 %
Very weakAmong the 20% lowest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
2.1×
AverageAround the average of companies in the same industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
-19.6 %
Very weakAmong the 20% lowest rated companies in the industry
20212025
EBITDA — year on year
SEK millionsKey figures
Annual report 2025| Revenue | 231.7M SEK | -22% |
| EBITDA | -14M SEK | -319% |
| Net profit | -19.6M SEK | -1048% |
| Total assets | 100M SEK | -19% |
| Equity | 7.2M SEK | -67% |
| Employees | 43 | — |
Company information
Legal name
Stronger AB
Org number
5569814121
Legal form
Aktiebolag
NACE code
4771 · Retail sale of clothing
Founded
2 September 2014 · 12 years
Share capital
SEK 50,000
Employees
43 (FTE)
VAT registered
Yes
Audit selected
No
Last report
2025-12-31
Financial year
January – December
Signatory rights
Firman tecknas av styrelsen Firman tecknas av Gendelman, Juri i förening med Damkjær Wille, Simon Dessutom har verkställande direktören rätt att teckna firman beträffande löpande förvaltningsåtgärder
Company purpose
E-handel och butikshandel med kläder inom fitness.
(no translation available)
Contact
Address
Drottninggatan 82, 111 36 Stockholm
Email
ap@stronger.se
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Financial development
In its most recent annual report (2025), Stronger AB reported revenue of SEK 231.7m, a decrease of 22% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net loss of SEK 19.6m, and the EBITDA margin stood at -6.1%.
At the end of 2025, equity financed 7.2% of the balance sheet, and current assets covered short-term debt 2.1 times.
Financials
Revenue
SEK millionsEBITDA
SEK millionsIncome statement
SEK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 231,674 | 297,387 | 295,753 | 331,965 | 383,106 |
| Staff expenses | -36,297 | -37,472 | — | — | — |
| EBITDA | -14,046 | 6,416 | -14,906 | -18,642 | 11,220 |
| Depreciation & amort. | -4,131 | -3,259 | -2,682 | -1,665 | -1,261 |
| EBIT | -18,177 | 3,157 | -17,588 | -20,307 | 9,959 |
| Net financials | -1,399 | -1,092 | -2,001 | -1,196 | 550 |
| Profit before tax | -19,576 | 2,065 | -16,832 | -1,414 | 2,100 |
| Tax | — | — | -0 | 414 | -1,013 |
| Net profit | -19,576 | 2,065 | -16,832 | -1,000 | 1,087 |
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Balance sheet
SEK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 100,044 | 124,194 | 120,299 | 120,565 | 130,917 |
| Equity | 7,246 | 21,823 | 18,757 | 35,589 | 36,589 |
| Long-term debt | 50,657 | 39,049 | 50,102 | 32,251 | 0 |
| Short-term debt | 42,141 | 63,322 | 51,440 | 49,968 | 71,483 |
| Total debt | 92,798 | 102,371 | 101,542 | 82,219 | 71,483 |
Financial ratios
5-year trendEBITDA margin
-6.1 %
20212025
Equity ratio
7.2 %
Very weakAmong the 20% lowest rated companies in the industry
20212025
Return on equity
-270.2 %
Very weakAmong the 10% lowest rated companies in the industry
20212025
Net profit margin
-8.4 %
Very weakAmong the 20% lowest rated companies in the industry
20212025
Asset turnover
2.32×
StrongAmong the 40% highest rated companies in the industry
20212025
Debt / equity
12.81×
Very weakAmong the 10% lowest rated companies in the industry
20212025
Sector performance
28 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginVery strong
Among the 20% highest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginWeak
Among the 30% lowest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginVery weak
Among the 20% lowest rated companies in the industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Very weak
Among the 10% lowest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Very weak
Among the 20% lowest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very weak
Among the 10% lowest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Very weak
Among the 20% lowest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioWeak
Among the 30% lowest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioAverage
Around the average of companies in the same industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioWeak
Among the 30% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioAverage
Around the average of companies in the same industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 10% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalAverage
Around the average of companies in the same industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioWeak
Among the 30% lowest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioVery weak
Among the 20% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioVery weak
Among the 20% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityVery weak
Among the 10% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityVery weak
Among the 10% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtVery weak
Among the 20% lowest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtWeak
Among the 30% lowest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageWeak
Among the 30% lowest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtWeak
Among the 40% lowest rated companies in the industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery weak
Among the 20% lowest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverStrong
Among the 40% highest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverStrong
Among the 40% highest rated companies in the industry
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Equity to contributed capitalVery strong
Among the 10% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery weak
Among the 10% lowest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtStrong
Among the 40% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Annual reports & filings
- Annual report 2025Filed via Bolagsverket / SCB · Period 2025-01-01 – 2025-12-31
- Annual report 2024Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
- Annual report 2023Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
- Annual report 2022Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
- Annual report 2021Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (2) | ||
AG Chief Auditor | Chief Auditor | 2022 |
NM Chief Executive Officer | Chief Executive Officer | 2022 |
Former (5)
JG Deputy Chief Executive Officer | Deputy Chief Executive Officer | 2020 – 2021 |
PH Deputy Chief Executive Officer | Deputy Chief Executive Officer | 2020 – 2021 |
PJ Deputy Chief Executive Officer | Deputy Chief Executive Officer | 2021 – 2021 |
LA Audit | Audit | 2020 – 2022 |
AJ Chief Executive Officer | Chief Executive Officer | 2021 – 2023 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (4) | ||
SD Chairman | Chairman | 2026 |
JG Board of Directors | Board of Directors | 2020 |
NM Board of Directors | Board of Directors | 2021 |
JD Board of Directors | Board of Directors | 2026 |
Former (6)
JC Chairman | Chairman | 2021 – 2024 |
AT Board of Directors | Board of Directors | 2021 – 2021 |
PH Chairman | Chairman | 2020 – 2021 |
PJ Board of Directors | Board of Directors | 2020 – 2021 |
DF Chairman | Chairman | 2024 – 2026 |
AJ Chairman | Chairman | 2021 – 2021 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2023 |
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Company hierarchy
D-Midco Of 3 May 2021 AB
Stronger AB Board network connections
Board members of Stronger AB also hold positions in 516 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Lars-Åke Andreasson | Audit | 244 companiesMany roles |
| Andreas Gunnar Mast | Chief Auditor | 189 companiesMany roles |
| Johan Daniel Pernvi | Board of Directors | 27 companiesMany roles |
| Juri Gendelman | Deputy Chief Executive Officer | 20 companiesMany roles |
| Simon Damkjær Wille | Chairman | 11 companiesMany roles |
| Per Joel Almqvist | Deputy Chief Executive Officer | 10 companiesMany roles |
| Per Henrik Grundén | Deputy Chief Executive Officer | 7 companiesMany roles |
| Annika Jeanette Rantala | Chief Executive Officer | 5 companies |
| Anita Therése Lindblad | Board of Directors | 2 companies |
| Nils Martin Hansson | Chief Executive Officer | 1 company |
Frequently asked questions
What is the Org number of Stronger AB?
Stronger AB is registered with Bolagsverket / SCB under Org 5569814121.
What is the revenue of Stronger AB?
Stronger AB reported revenue of SEK 231.7m in 2025.
How many employees does Stronger AB have?
Stronger AB employs 43 people as of the latest annual report.
Who is the CEO of Stronger AB?
Nils Martin Hansson is the CEO of Stronger AB, in role since 2022.
Who is the chairman of Stronger AB?
Simon Damkjær Wille chairs the board of Stronger AB, in role since 2026.
Where is Stronger AB headquartered?
Stronger AB's registered address is Drottninggatan 82.