HP4U Advisory AB

ABActive

Org 5591272421Östermalmsgatan 68 D, 114 50 StockholmBusiness and other management consultancy activities· NACE 7020Est. 2017 · 9 years old0 employees

Overview

HP4U Advisory AB is a Swedish AB based in Stockholm, operating in the Business and other management consultancy activities sector. Incorporated in 2017, the company has 0 employees and reported revenue of SEK 68.0k in its latest annual filing.

Revenue 2025

0.1M SEK

−78% vs 2024

EBITDA margin

−408.9 %

−213% vs 2024

Net profit 2025

0M SEK

-75% vs 2024

Key ratios

See full ratios →

45.0 %

Weak

Among the 30% lowest rated companies in the industry

20212025

2.8×

Average

Around the average of companies in the same industry

20212025

1.9 %

Average

Around the average of companies in the same industry

20212025

EBITDA — year on year

SEK thousands

Key figures

Annual report 2025

Revenue	0.1M SEK	-78%
EBITDA	-0.3M SEK	-213%
Net profit	0M SEK	-75%
Total assets	2.1M SEK	-12%
Equity	0.9M SEK	-15%
Employees	0	—

Contact

Address

Östermalmsgatan 68 D, 114 50 Stockholm

hp4uadvisoryab@outlook.com

Risika for professionals

Risika provides regulated workflow tools for finance, procurement and compliance teams that need monitoring, alerts and an API.

Visit risika.com

Financial development

In its most recent annual report (2025), HP4U Advisory AB reported revenue of SEK 68.0k, a decrease of 78% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of SEK 38.6k, and the EBITDA margin stood at -408.9%.

At the end of 2025, equity financed 45% of the balance sheet, and current assets covered short-term debt 2.8 times.

Financials

Revenue

SEK thousands

EBITDA

SEK thousands

Income statement

SEK thousands

Item	2025	2024	2023	2022	2021
Revenue	68	310	644	112	192
Staff expenses	-90	-68	—	-56	—
EBITDA	-278	-89	346	-173	-81
Depreciation & amort.	-0	-0	-0	-0	-0
EBIT	-278	-89	346	-173	-81
Net financials	41	83	28	—	-2
Profit before tax	67	229	258	—	-84
Tax	-28	-75	-72	15	-0
Net profit	39	154	186	-15	-84

Get a credit rating – not just the numbers

Financial statements show the past. Risika gives you a score and a recommended credit limit, so you know what the numbers mean for your risk.

See the credit rating

Balance sheet

SEK thousands

Item	2025	2024	2023	2022	2021
Total assets	2,051	2,342	2,422	2,190	2,872
Equity	922	1,084	1,130	1,124	1,319
Long-term debt	0	0	0	0	0
Short-term debt	713	538	337	227	540
Total debt	713	538	337	227	540

Financial ratios

5-year trend

EBITDA margin

-408.9 %

20212025

Equity ratio

45.0 %

Weak

Among the 30% lowest rated companies in the industry

20212025

Return on equity

4.2 %

Average

Around the average of companies in the same industry

20212025

Net profit margin

56.8 %

Very strong

Among the 20% highest rated companies in the industry

20212025

Asset turnover

0.03×

Weak

Among the 30% lowest rated companies in the industry

20212025

Debt / equity

1.22×

Weak

Among the 40% lowest rated companies in the industry

20212025

Sector performance

26 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Gross marginVery weak

Among the 10% lowest rated companies in the industry

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginVery weak

Among the 10% lowest rated companies in the industry

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginVery strong

Among the 20% highest rated companies in the industry

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Return on equity (ROE)Average

Around the average of companies in the same industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Average

Around the average of companies in the same industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Weak

Among the 40% lowest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Very weak

Among the 20% lowest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioVery weak

Among the 10% lowest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Liquidity

Current ratioAverage

Around the average of companies in the same industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioAverage

Around the average of companies in the same industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioStrong

Among the 40% highest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityVery weak

Among the 20% lowest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalVery strong

Among the 10% highest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioVery weak

Among the 10% lowest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioWeak

Among the 30% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioAverage

Around the average of companies in the same industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityWeak

Among the 40% lowest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityWeak

Among the 30% lowest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtWeak

Among the 40% lowest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtWeak

Among the 30% lowest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest rate on debtVery strong

Among the 10% highest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginAverage

Around the average of companies in the same industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Interest coverageNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

The ability to pay the interest on the company's debt out of its earnings.

Efficiency & development

Asset turnoverWeak

Among the 30% lowest rated companies in the industry

Revenue relative to total assets — the ability to generate revenue from the asset base.

Equity to contributed capitalStrong

Among the 40% highest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityWeak

Among the 30% lowest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtWeak

Among the 30% lowest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Inventory turnoverNot rated

Cannot be graded — the figures this ratio builds on are not available in the latest filing.

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Annual reports & filings

Annual report 2025
Filed via Bolagsverket / SCB · Period 2025-01-01 – 2025-12-31
View PDF
Annual report 2024
Filed via Bolagsverket / SCB · Period 2024-01-01 – 2024-12-31
View PDF
Annual report 2023
Filed via Bolagsverket / SCB · Period 2023-01-01 – 2023-12-31
View PDF
Annual report 2022
Filed via Bolagsverket / SCB · Period 2022-01-01 – 2022-12-31
View PDF
Annual report 2021
Filed via Bolagsverket / SCB · Period 2021-01-01 – 2021-12-31
View PDF

People & ownership

Management

Actively employed in the business

Name	Role	Member since
Current (1)
PV Per Viktor Skoting Chief Auditor	Chief Auditor	2021

Former (1)


FY Filip Yngve Mikael Enger Chief Auditor	Chief Auditor	2021 – 2021

Board of directors

Non-executive oversight

Name	Role	Member since
Current (2)
PH Per Håkan Pettersson Board of Directors	Board of Directors	2020
VM Viveca Maria Flink Pettersson Deputy Board Member	Deputy Board Member	2022

Former (1)


CF Charlotte Filippa C Pettersson Deputy Board Member	Deputy Board Member	2020 – 2022

Shareholders

Active legal owners

No shareholder data available.

One in three Danish companies experiences fraud

Sound familiar? See how to strengthen your defences and catch suspicious changes in ownership and management in time.

See the fraud module

Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of HP4U Advisory AB also hold positions in 81 other companies.

Person	Role here	Other companies
Per Viktor Skoting	Chief Auditor	79 companiesMany roles
Filip Yngve Mikael Enger	Chief Auditor	1 company
Charlotte Filippa C Pettersson	Deputy Board Member	1 company

Frequently asked questions

What is the Org number of HP4U Advisory AB?

HP4U Advisory AB is registered with Bolagsverket / SCB under Org 5591272421.

What is the revenue of HP4U Advisory AB?

HP4U Advisory AB reported revenue of SEK 68.0k in 2025.

Where is HP4U Advisory AB headquartered?

HP4U Advisory AB's registered address is Östermalmsgatan 68 D.