Asel AB

ABActive

Org 5593192247Blomsterkungsvägen 130, 165 77 HässelbyHairdressing and barber activities· NACE 9621Est. 2021 · 5 years old2 employees

Overview

Asel AB is a Swedish AB based in Hässelby, operating in the Hairdressing and barber activities sector. Incorporated in 2021, the company has 2 employees and reported revenue of SEK 1.8m in its latest annual filing.

Revenue 2025

1.8M SEK

+15% vs 2024

EBITDA margin

22.5 %

+295% vs 2024

Net profit 2025

0.2M SEK

+2133% vs 2024

Key ratios

See full ratios →

21.4 %

Weak

Among the 30% lowest rated companies in the industry

20222025

1.1×

Very weak

Among the 20% lowest rated companies in the industry

20222025

27.9 %

Very strong

Among the 20% highest rated companies in the industry

20222025

EBITDA — year on year

SEK thousands

Key figures

Annual report 2025

Revenue	1.8M SEK	+15%
EBITDA	0.4M SEK	+295%
Net profit	0.2M SEK	+2133%
Total assets	0.8M SEK	+8%
Equity	0.2M SEK	+359%
Employees	2	—

Contact

Address

Blomsterkungsvägen 130, 165 77 Hässelby

adelamana.95@gmail.com

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Financial development

In its most recent annual report (2025), Asel AB reported revenue of SEK 1.8m, an increase of 15% on the year before. The figures on this page draw on 4 annual filings covering 2022 to 2025. The bottom line showed a net profit of SEK 225.6k, and the EBITDA margin stood at 22.5%.

At the end of 2025, equity financed 21.4% of the balance sheet, and current assets covered short-term debt 1.1 times.

Financials

Revenue

SEK thousands

EBITDA

SEK thousands

Income statement

SEK thousands

Item	2025	2024	2023	2022
Revenue	1,827	1,586	1,452	667
Staff expenses	-833	-767	-483	-46
EBITDA	411	104	199	297
Depreciation & amort.	-57	-49	-48	-69
EBIT	354	55	151	228
Net financials	-63	-55	0	-0
Profit before tax	292	0	151	228
Tax	-66	-11	-38	47
Net profit	226	-11	113	181

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Balance sheet

SEK thousands

Item	2025	2024	2023	2022
Total assets	809	747	278	306
Equity	173	38	139	206
Long-term debt	498	577	1	1
Short-term debt	137	132	137	99
Total debt	635	710	139	100

Financial ratios

5-year trend

EBITDA margin

22.5 %

20222025

Equity ratio

21.4 %

Weak

Among the 30% lowest rated companies in the industry

20222025

Return on equity

130.2 %

Very strong

Among the 10% highest rated companies in the industry

20222025

Net profit margin

12.3 %

Strong

Among the 30% highest rated companies in the industry

20222025

Asset turnover

2.26×

Average

Around the average of companies in the same industry

20222025

Debt / equity

3.66×

Very weak

Among the 20% lowest rated companies in the industry

20222025

Sector performance

28 of 28 ratios graded

28 financial ratios from the latest filing, each graded against companies in the same industry.

Profitability

Gross marginStrong

Among the 40% highest rated companies in the industry

The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.

Operating marginVery strong

Among the 20% highest rated companies in the industry

EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.

Net profit marginStrong

Among the 30% highest rated companies in the industry

The profit for the year as a share of revenue — the company's ability to turn revenue into profit.

Return on equity (ROE)Very strong

Among the 10% highest rated companies in the industry

Net profit as a percentage of equity — the return the owners earned on their invested capital this year.

Return on assets (ROA)Very strong

Among the 20% highest rated companies in the industry

Net profit as a percentage of total assets — the return generated on the capital employed.

Return on net assets (RONA)Very strong

Among the 10% highest rated companies in the industry

Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.

Basic earning power (BEP)Very strong

Among the 20% highest rated companies in the industry

EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.

Capacity ratioStrong

Among the 30% highest rated companies in the industry

Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.

Liquidity

Current ratioVery weak

Among the 20% lowest rated companies in the industry

Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.

Quick ratioWeak

Among the 30% lowest rated companies in the industry

Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.

Cash ratioVery weak

Among the 20% lowest rated companies in the industry

Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.

Current assets to equityVery strong

Among the 20% highest rated companies in the industry

Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.

Fixed assets to long-term capitalVery weak

Among the 20% lowest rated companies in the industry

Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.

Cash conversion ratioVery strong

Among the 20% highest rated companies in the industry

Cash flow relative to profit — the ability to convert reported profits into accessible cash.

Debt & solvency

Solidity ratioWeak

Among the 30% lowest rated companies in the industry

Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.

Debt ratioWeak

Among the 30% lowest rated companies in the industry

Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.

Debt to equityVery weak

Among the 20% lowest rated companies in the industry

Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.

Liabilities to equityVery weak

Among the 20% lowest rated companies in the industry

Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.

Income to debtStrong

Among the 40% highest rated companies in the industry

Profit relative to debt — the ability to create earnings while operating with debt.

EBITDA to debtStrong

Among the 30% highest rated companies in the industry

EBITDA relative to debt — how much operating earnings are available to service the debt.

Interest coverageAverage

Around the average of companies in the same industry

The ability to pay the interest on the company's debt out of its earnings.

Interest rate on debtVery weak

Among the 10% lowest rated companies in the industry

Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.

Interest marginVery strong

Among the 20% highest rated companies in the industry

The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.

Efficiency & development

Asset turnoverAverage

Around the average of companies in the same industry

Revenue relative to total assets — the ability to generate revenue from the asset base.

Inventory turnoverWeak

Among the 30% lowest rated companies in the industry

Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.

Equity to contributed capitalStrong

Among the 40% highest rated companies in the industry

Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.

One-year change in equityVery strong

Among the 10% highest rated companies in the industry

The size of this year's increase or decrease in the company's equity.

One-year change in debtStrong

Among the 40% highest rated companies in the industry

The size of this year's increase or decrease in the company's debt.

Annual reports & filings

Annual report 2025
Filed via Bolagsverket / SCB · Period 2024-11-01 – 2025-10-31
View PDF
Annual report 2024
Filed via Bolagsverket / SCB · Period 2023-11-01 – 2024-10-31
View PDF
Annual report 2023
Filed via Bolagsverket / SCB · Period 2022-11-01 – 2023-10-31
View PDF
Annual report 2022
Filed via Bolagsverket / SCB · Period 2021-05-25 – 2022-10-31
View PDF

People & ownership

Management

Actively employed in the business

No data on file.

Board of directors

Non-executive oversight

Name	Role	Member since
Current (2)
MA Meral Atak Deputy Board Member	Deputy Board Member	2022
AA Adnan Amana Board of Directors	Board of Directors	2022

Former (2)


JL Jonathan Lukas Genc Deputy Board Member	Deputy Board Member	2021 – 2022
JG Jonas Genc Board of Directors	Board of Directors	2021 – 2022

Shareholders

Active legal owners

No shareholder data available.

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Related companies

Company hierarchy

No registered parent or subsidiaries

Board network connections

Board members of Asel AB also hold positions in 51 other companies.

Person	Role here	Other companies
Jonathan Lukas Genc	Deputy Board Member	26 companiesMany roles
Jonas Genc	Board of Directors	25 companiesMany roles

Frequently asked questions

What is the Org number of Asel AB?

Asel AB is registered with Bolagsverket / SCB under Org 5593192247.

What is the revenue of Asel AB?

Asel AB reported revenue of SEK 1.8m in 2025.

How many employees does Asel AB have?

Asel AB employs 2 people as of the latest annual report.

Where is Asel AB headquartered?

Asel AB's registered address is Blomsterkungsvägen 130.